Building A Business & Being A Mom With Katie Kastner Artwork

Captivate + Convert with Christy Cegelski

What if you could attract the people you actually WANT to work with, render the competition irrelevant, and get paid to do what only YOU can do? The Captivate and Convert Podcast with Christy Cegelski will show you how. As a connection-driven conversion copywriter and email strategist, Christy talks all things copywriting, marketing, and branding. Each week she'll share tips and strategies designed to help you become known in your niche so you'll have ZERO competition, as well as in-depth conversations with other online biz experts. Expect a few fun, thought-provoking "Christy Questions" that just might make you shift in your seat a little bit (because that's the stuff you really want to know!)

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Captivate + Convert with Christy Cegelski

Building A Business & Being A Mom With Katie Kastner

March 07, 2022 • Christy Cegelski / Katie Kastner • Episode 80

“It’s almost unavoidable now, to see ‘success’ being a certain dollar amount, and that should be the metric for everybody… I never started thinking that I was going to have a 6-figure anything in my first year. I went into it wanting to work for myself.”

— Katie Kastner

This episode is for all of the mom entrepreneurs out there.

Being a business owner is hard work, but navigating the path of entrepreneurship while ALSO raising young kids turns the dial up to 11 — and I think it’s important to talk about that!

Content writer and strategist Katie Kastner is a mom of two under 10, so she knows ALL ABOUT the challenges of juggling building a business with managing a household.

“I’ve learned that I have to be really patient and graceful with myself, and understand that I am a mom and I am also an entrepreneur,” Katie says. “It’s not like I decided to take on this job and I brought in a team of people to take care of everything else.”

From celebrating small wins to overcoming mom-guilt, we get INTO IT. So put the kids to bed, grab a cup of tea (or wine), and hit play!

In this episode, you’ll learn:

How Katie found balance as a mom and entrepreneur — and how she deals when things go haywire
Why it’s important to be able to ask for support and give yourself grace
Why you need to reframe “success” and “perfection” on your own terms and not fall into the social media trap

Subscribe now and never miss a single episode!

About Katie Kastner: Katie Kastner is a content writer and strategist who helps small business owners decide on a content marketing strategy that will work best for their business — and then helps them put that plan into action, so that they can discover, connect, and nurture their relationship with their ideal customers.

Highlights:‌ ‌

00:34 Intro

01:34 Meet Katie Kastner

04:53 Discovering copywriting

06:57 Early entrepreneurship struggles

10:13 Reframing “successful business”

15:50 Finding balance

19:59 Reframing “perfection”

23:45 Instant Funnel Bundle

24:46 Letting go of shame around support

29:57 Good enough is good enough

31:16 The Christy Questions

Please remember to subscribe, rate, and review!

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Katie Kastner

https://katiekastner.com

https://www.facebook.com/katiewiththewords

https://kastner102.medium.com

Instagram: @katiewiththewords

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CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski