Rebel's Center of Creativity
Welcome to The Center of Creativity — the podcast by Rebel, a creative brand studio in the Rebellion Group, where creative minds collide to celebrate the art and chaos of our crafts in a world that seems to value them less and less. We dive deep into the business of creativity, from breaking into the industry and building careers to navigating the freelance hustle. But it’s not all business — we’re here to laugh, learn, and let loose with some drinks. Whether you’re an artist, designer, writer, or maker, this is your space to recharge, rethink, and rebel.
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Rebel's Center of Creativity
007: Multicultural Marketing Mania!
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Paid media magician Julio Amaro joins Sammy Rubes & James to talk about tokenization vs representation, how brands sometimes try and fail to connect with different cultures, and how agencies fail to create true access to multicultural voices. Sam spit stats and James said he was afraid he'd say something culturally insensitive. Let's see how he did. Enjoy!