CCtalks
Welcome to CC Talks, a podcast brought to you by Creative Clicks, the world’s leading performance marketing agency. Since 2009, we’ve been at the forefront of digital and mobile marketing, helping brands, publishers, and marketers attract and engage customers worldwide. With offices in Amsterdam, London, Tel Aviv, Beijing, Toronto, and San Francisco, and over 200 experts, we are committed to delivering excellence and results through innovative strategies.
At CC Talks, our goal is to educate, inspire, and empower marketers, and industry professionals by diving into the latest trends in performance marketing, mobile advertising, and digital innovation. In each episode, we bring you insights from our team of experts, as well as special guests, to share actionable strategies, key updates, and success stories that can help you stay ahead in the fast-paced world of marketing.
Whether you're fine-tuning your marketing approach or scaling your business, CC Talks provides expert-driven knowledge, creative solutions, and data-backed strategies. Join us to discover how innovative approaches and data-driven campaigns are shaping the future of digital marketing.
Learn more about how Creative Clicks can fuel your success at www.creativeclicks.com.
CCtalks
Episode 3 - The Power of Video in Mobile Marketing
"The really good news today is that video ads can be run on almost all social media channels. However, some are very tuned to a particular demographic.”
In our third episode, we have the pleasure to discuss the power of video in mobile marketing with two special guests: Clive Roach, Director of Social Media at Signify (formerly known as Philips Lighting) and Ieva Vaitiekunaite, the Social Media Marketing Specialist at Signify.
In the last years, video marketing has seen incredible growth and it is actually expected to account for 80% of the total mobile data traffic by 2022. This is why, if you are a marketeer, this is the time to focus more on videos and to include more of this format in your marketing strategy.
To learn more about how to build a strong video strategy within your mobile marketing plans, make sure to listen to this episode.