Two Marketing Moms
Your career accelerator guide with real-world advice and expert insights for marketing and advertising professionals with host Kelly Callahan-Poe.
Two Marketing Moms
Marketing Words: Overused or Still Relevant?
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Kelly Callahan-Poe & Julia McDowell
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Season 1
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Episode 32
In this episode, Julia & Kelly talk about the most overused words in marketing and vote on which words are still relevant and which ones need to go. All marketing professionals have words and phrases that grate on them from the marketing funnel and flywheel to integrated and multi-channel marketing to digital.
