Industrial Automation – It Doesn’t Have To…

Industrial Automation - It Doesn't Have To... Be Difficult

Moritz Garroz Episode 49

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What if automation didn't have to cost a fortune? Moritz Garroz from Elite Robots joins us to explore the future of industrial automation and collaborative robots (cobots). With a background in telecommunications and satellite technology, Moritz shares his unique journey into the robotics industry, revealing how Elite Robots is breaking down financial barriers to make automation accessible to a wider range of industries. From large factories to coffee-serving robots, we discuss the versatile applications of cobots and their seamless integration in human environments.

Discover the clear distinctions between collaborative robots and traditional industrial robots, as we discuss the advantages and specific use cases for each. Moritz reminds us of Brandon's "Brandology" on how to identify processes that can be easily automated with a cobot and walks us through Elite Robots' recent entry into the U.S. market. We also highlight the company's impressive global expansion, significant R&D investment, and commitment to providing free lifetime training, addressing high labor turnover in the industry.

In our final segment, we showcase the customizable features and practical benefits of Elite's EC and CS series. Learn how these cobots are enhancing efficiency, safety, and reducing labor costs in various industrial settings through real-world success stories. From handling hazardous tasks to improving quality and consistency, Elite Robots are paving the way for a more cost-effective and automated future. Don’t miss out on this insightful episode celebrating our nearly 8,000 downloads milestone and encouraging your valuable feedback and support.

🤖 To see an Elite Robot in action, text the show to schedule a demo or email FreeDemo@elliTek.com

🤝 Connect with Moritz on LinkedIn:  https://www.linkedin.com/in/moritzgarroz/

🔗 Follow Elite Robots on LinkedIn:  https://www.linkedin.com/company/eliterobots/

🌐 Bookmark Elite Robots website:  https://www.eliterobots.com/

✨ Subscribe to Elite Robots YouTube channel:  https://www.youtube.com/@eliterobots_official

Reach out elliTek with any questions or comments. We'd love to hear from you!🤝

Website:  www.ellitek.com/contact-us
LinkedIn:  www.linkedin.com/company/ellitek-inc
Instagram:  www.instagram.com/ellitek
Twitter:  www.twitter.com/elliTek_Inc/media
YouTube:  https://youtu.be/Ovb1R8FFCVw

Brandon 00:03

Hello, everybody, and welcome to "Industrial Automation - It Doesn't Have To..." I'm Brandon Ellis, your host. And with me, of course, is Miss Beth. 

 

Beth 00:11

Hey Brandon, how are you today? 

 

Brandon 00:14

Good. So, we have a fun filled day. Got a lot to talk about. Want to welcome everybody back. It's been a minute. But we're keeping up with our one show per quarter rate.  

 

Beth 00:27

That's right. That's right. And we have another guest special guest today. 

 

Brandon 00:30

And we're doing, we're kicking off a new special guest and there's also actually two special guests, one's waving in the background. 

 

Beth 00:36

That's right. 

 

Brandon 00:37

And so at the conclusion of our last podcast, I mentioned about maybe talking a little bit about robots. 

 

Beth 00:44

That's right. 

 

Brandon 00:45

So kick us off with our topic today. 

 

Beth 00:47

So today's title is "Industrial Automation - It Doesn't Have To... Be Difficult." 

 

Brandon 00:53

Difficult, that's right. 

 

Beth 00:54

Our special guest today is Moritz Garroz with Elite Robots. 

 

Moritz 00:58

Hello, hello Beth, hello Brandon, thank you for inviting me. 

 

Beth 01:01

Absolutely. 

 

Brandon 01:01

I didn't give you the horns. Let me give you the horns. 

 

Beth 01:04

There we go. I like the horns too. So Moritz is the North and South America General Director of Collaborative and Industrial Robotics, Integrated Solutions and Automation at Elite Robots. Moritz's passion is helping companies achieve the best desired products they want to develop at an adaptable budget with the best quality and with a profitable model. When Moritz isn't working towards completion of his MBA, which he's already done. 

 

Moritz 01:34

It's done. We need to update that. 

 

Beth 01:36

Yeah, I know. You're on your second one now? 

 

Moritz 01:38

No, I already finished it. I think two is enough. 

 

Beth 01:41

Nice. Two is enough. Well, Moritz, he's got his master's in supply chain management now and he likes to expand his knowledge around e -commerce, cloud -based technology, computer programming and entrepreneurship. Welcome Moritz. 

 

Moritz 01:58

Thank you very much. Thank you for inviting me and adding a little bit. Not only that, I have a background in satellites and that's how I started. I have an engineer, a telecommunications engineer and then I start doing Specialization of satellites in China and I lived in China for 12 years. That's what bring me to Elite

 

Brandon 02:18

Satellites. 

 

Moritz 02:20

Satellites. Yes, sir, and then start to robotics and doing robotics and I fell in love with the Automation world and now here I am. 

 

Beth 02:28

Yeah, we're glad you're here. I know Elite is too. 

 

Moritz 02:34

Thank you. Thank you.

 

Brandon 02:34

So yeah only two master's degrees.

 

Moritz 02:37

Only two only two. I don't think it's enough. 

 

Brandon 02:39

I'm sorry. Cuz I you know, I've got none No, that's an impressive, impressive accolades. I appreciate you walking us through that a little bit. So we get to know Moritz it's a little bit today and more importantly we get to know the product the Elite robot product. As we get into this though, you know, of course, our goal today is to talk about how this can help the Industrial manufacturing plants, but also maybe not just in industrial automation. And so it's really interesting what's having in the whole collaborative robot market. That market is I don't know. It's not mature yet, but it's it's been around for a few years.

There's there's a lot of names, lot of name brands there's certainly companies that have been in it longer than others But we're really excited about the Elite product for some very specific reasons as a distributor for Elite. Now, you all know that I don't make this all about salesy podcast. But I'm excited about it because I think it brings a lot of good things for users, the end users, again in the industrial automation space without question, but also in some other very interesting spaces. 

So, all right, let's talk Let's talk a little bit about the background though of Elite, walk us through that. 

 

Moritz 04:00

Yeah, well, Elite Robots is not a new company. First, I always like to tell this to everybody. Okay, Elite Robots started more than 15 years ago, doing at the beginning industrial robots, like end of the arm tooling, some kind of SCARA robots, and it's just until 2016, when the company decided to found himself as Elite Robots, okay, and launching first series into 2017, which is the EC series of only collaborative robots, 

Okay. Elite Robots is a global automation solutions provider, but yet also as a cost effective solution. Okay, we have, and like a model, which is like automation, just not need to be a big investment like is used to believe it in the market. Okay. 

 

Brandon 04:59

Well, robotics traditionally, and I'm going back decades, especially industrial robots, has always traditionally been a very, very large investment, and so it's difficult. In fact, only certain industries had robots for awhile. 

 

Moritz 05:16

Yes. And that's a traditional way of thinking the robotics needs a lot of money to automate some processes. And that's why we came to the picture. That's why the cobots itself comes to giving that flexibility that easy to install, easy to program and accessible for all everybody who wants to automate not only those big factories or big industries or automotive pharmaceuticals that you used to see the robots on there.

Now you can see it serving coffee, you can see a robot just doing bartending with 300 more drinks and their own cobots. And this is because the cobot technology is safe to work hand to hand with humans, make it safe to work with.

And that's why you can introduce this new product, which is not new, but it's new trend now into the new retail or commerce. That's why we say it's not only for industrial manufacturing can be in day -to -day activities right now. 

 

Brandon 06:22

So, so I hadn't told you this, hadn't shared this with you. This is certainly not on our outline, but Beth invented a drinking game for us. 

 

Moritz 06:29

Yeah, with the robot?

 

Brandon 06:31

Yes, the term cobot. So as we were talking about cobots and this goes back a couple of years now, we've been doing this podcast for a few years because I have always said I've never seen a collaborative robot project where the robot was truly being used collaboratively. 

 

Moritz 06:47

OK, 

 

Brandon 06:48

There's almost always, at least in the US, there's almost always some level of safety. And the reason is because and of course, again, I'm focused in on industrial automation, industrial manufacturing.

Because there's even if it's a safety light scanner, a light curtain, a safety mat, there's there's usually something because in the United States, of course, safety, not not that it's not important in other countries, but we have regulatory boards that make sure and we have very stiff penalties if you don't be sure that everything's safe.

And so people tend to to take extra care when it comes to the safety. And of course, that does change from a market segment to market segment. But considering that the drinking game was every time I said I've never seen a collaborative robot used collaboratively.

She would always say... 

 

Beth 07:38

Take a drink. 

 

Moritz 07:39

OK, OK. 

 

Brandon 07:40

So that's always been kind of kind of our thing. And so but, but let's expand on that. What's the difference between a collaborative robot and an industrial robot? 

 

Moritz 07:52

The most easy way to differentiate collaborative robots with industrial robots is actually the installation. By law or by common knowledge, the industrial robots need to be fenced and need to be worked under safety

 

Brandon 08:10

Fencing, yes, 

 

Moritz 08:12

Guarding or something. The difference with the cobots, they don't need to be fenced, can be working side by side with the human. That's the main feature because they have something that we call collision detection sensors, that if somebody touched a robot, the robot will say, "Hey, somebody's touching me, I'm going to stop."

Otherwise, like in the other hand, the industrial robots, they don't have that. So they touch somebody, they don't realize there's somebody there or something there, and they continue crushing that object or person, let's say for being in that position, crushing until nonstop because it's just simple don't know. 

 

Brandon 08:53

Yeah, well, they're so we've talked about that industrial robots are really set up to sense, robot collision, meaning with the part, the work, the workpiece, the guarding things that nature, a person is a lot softer.

then usually the tooling or the workpiece or the guarding. And so yeah, in some regards, though, that's advantageous. I've been in situations where they say we don't want the collaborative robots because if the box comes in upside down, it still tries to push the thing, you know, it punches through the box to put the part in the box and pulls right out and it gets another one and it doesn't stop. 

And then this crumpled up box just moves on and it doesn't stop the process. So in those cases, of course, the emphasis is they don't want the downtime. 

 

Moritz 09:41

Yes. 

 

Brandon 09:42

So the collaborative robots do have additional sensors, be it torque sensors or or differential sensors, things of that nature. 

And that varies across the brands. 

 

Moritz 09:54

Yeah. 

 

Brandon 09:55

That can be more sensitive about coming into a collision with something that's soft, like human tissue. 

 

Moritz 10:05

Even some right now I've seen new technologies that they have like safe skin on the robot. 

 

Brandon 10:11

So the tactile type sensing is still a new thing. I think I've seen a couple people talk about it, but I haven't seen it demonstrated. 

 

Moritz 10:18

I don't see an industrial application on it, but I think it's kind of cool. 

 

Brandon 10:24

But if you're doing coffee shops and things of the nature, bartending then now that's a different... 

 

Moritz 10:29

Or the new application that you're seeing is they're doing rehab. Like for arms, I'm doing physical therapy and this kind of application probably that could be a good feature for it. 

 

Brandon 10:41

Yeah, I'm gonna move your leg around but don't touch me. 

 

Moritz 10:44

Yes. Exactly. Exactly. 

 

Brandon 10:47

Well, that's interesting. So yeah, as you're getting into that, that's the thing we're seeing is these collaborative robots are, are, I think, I think it's fair to say collaborative robots started in industrial manufacturing. 

 

Moritz 10:57

For sure, for sure. 

 

Brandon 10:58

And they're still still used very much so. 

 

Moritz 11:00

Yeah. 

 

Brandon 11:00

And we're going to talk a little bit about that as far as AGVs and how they how well they are kind of up for that and things of that nature. So that's coming up. 

But, but certainly, if you're only looking at this as I was when you invented the drinking game is industrial automation. That's what we look at is industrial. Most collaborative robots, it's not really, you can't you can't put it all together to say that any collaborative robot can be shifted right between two people for any application and suddenly it's safe like putting a person in there. 

Because at the end of the day, it's still programmed, it's still moving things around, and you still have to do a safety audit on that on that process. And so ultimately, cobots, I think get a bad rep compared to industrial robots, because when you do that safety audit, at least here in the United States, it usually equates to one thing you have to, the compromise is you have to slow the speed.

And so everybody says collaborative robots are slow. 

 

Moritz 12:03

Yeah, 

 

Brandon 12:04

Collaborative robots can be very fast. 

 

Moritz 12:06

Yes. 

 

Brandon 12:07

I mean... 

 

Moritz 12:08

Not competing with the industrial fast but can be fast.

 

Brandon 12:11

Can be fast.

 

Moritz 12:12

Can be as fast as normal average human work. 

 

Brandon 12:18

Yeah. But you're right. That's it. That's and that's a tremendous difference to make. Industrial robots are all about fast and accurate, which means not safe. 

 

Moritz 12:28

Yes. 

 

Brandon 12:28

They have to be guarded. Because in fact, the number one cause of accidents on the most, most industrial manufacturing floors is industrial robots. 

 

Moritz 12:39

Yes. 

 

Brandon 12:40

And that's despite dead man switches on the pendants and all this kind of stuff because and it's usually the maintenance folks because they're inside, we don't want operators inside. They can be inside. 

So they've got the bypasses all safe. But, you know, certainly meets the other bypasses and stuff. And they're holding teach pendant and a program goes wrong. And the robot just all of a sudden, very fast and very accurately comes around and before they can let go of the dead man switch. 

It's got them. And maybe it's not fatalities, but certainly injuries that can happen. And so, so those are industrial robots. There's no question. No question. A collaborative robot can be used in a safer manner than with minimal guarding than an industrial robot.

So that is a different, a definite difference. 

 

Moritz 13:31

One of the main differences I would say also is the installation or the flexibility to install a robot. Usually industrial robots you need to change or modify your layout in your manufacturer's side, which means investment and the opposite.

the cobot can be stand alone in a pillar working together. You don't need to have so many or changes into your production line or layout in your factory, which is why mostly of the new trend is including more cobots into automate these small things that they are doing by manual that can be done by a robot. 

I think you have a very funny way to measure how a cobot can be implemented into an application. You need to have one hand, something like that. I don't remember very well. 

 

Brandon 14:27

It's a Brandology. 

 

Moritz 14:29

Yeah, Brandology. 

 

Brandon 14:31

Brandology. 

 

Beth 14:32

That's right. 

 

Brandon 14:33

We haven't done that in a while. 

 

Beth 14:33

Nope. So you got to be blindfolded. 

 

Moritz 14:36

Yeah blindfolded 

 

Beth 14:37

Have one hand behind your back, standing in one spot, and... 

 

Brandon 14:46

Wear a mitten. 

 

Moritz 14:46

Wear a mitten, yeah. If you can do that, you can replace for 

 

Beth 14:47

Easy. 

 

Brandon 14:48

Yeah, yeah, it's very easy to use a robot to for that application and the concept is robots require... no no for the easier... The robot will be an easier application if number one the part is fixtured. 

 

Moritz 15:00

Yes. 

 

Brandon 15:01

Which means it's always in a repeatable place, that means we don't have... we can have a blindfold; we're always reaching into the same place. The second thing is the mitten, we can just pick it up. We don't have to have dexterity of fingers. 

It's not to say if you have an application that requires that you can't do it. It's just to say these are the easiest and the lowest cost, the biggest return on investment for these type of applications. And then one arm behind the back because we only have one hand. And then glued to the floor. 

So if we have to reach over here and take a step, 

 

Moritz 15:31

Yeah, adding, you're having to add something else. 

 

Brandon 15:34

Yeah, and so those are the things that we would add on those applications. It's not saying it's impossible. But if you can't wear the blindfold, you need a vision system. If it's then it's questions of is it a 2D vision system or 3D vision system, then the price changes. Do you need a standard gripper or do you need something that's got more intricate, you know, capabilities. And then do you need a seventh axis? 

 

Moritz 15:58

If you need mobility or an AMR or an AGV. 

 

Brandon 16:01

Yeah, yeah. So let's keep rolling on that. So before we jump into those kind of use cases, let's talk a bit about the growth and development that Elite, because Elite, so. 

 

Beth 16:11

We signed on about a year ago, it was August of '23. 

 

Brandon 16:16

And Elite is not a new company. 

 

Moritz 16:19

It's not a new company. 

 

Brandon 16:19

But it is kind of new to the US. 

 

Moritz 16:22

To the US, yes. 

 

Brandon 16:23

And so with that in mind, kind of catch us up on who Elite is, and then we'll get into more of just general collaborative type things. 

 

Moritz 16:33

Sounds good. Sounds good. Yeah. Well, Elite Robot like we were talking about we are becoming and we are growing exponentially. We have developed or deploy more than 15 ,000 units globally right now. 

We start with a small manufacturing site in Shanghai. And now we have five facilities of manufacturing, we can produce 200 sets a week. Okay. And right now we have another thing that any other brand has, which is we have the highest rate of research and development by ourselves. 

If you see the breakdown of our talent on the company globally, 45% of them is only for research and development, which give us that flexibility to customize some special projects. And we're going to talk about the case of studies that any other brand because the other produce and they assemble, but they usually source some parts. We mostly done 95% of our robots are our self development, our self production. 

So that gives us that advantage on the innovation that we always have. And that's our something that we as Elite Robot just like to say that innovation is in our DNA. Okay. And that's why we. Why? Because we always put in the research and development. 

I think in the last year we launched more than 10 new products and you were always calling me, Brandon, like you have a new product already. You have a new product already. 

 

Brandon 18:05

How many total, and I'm jumping ahead here, we're getting in the product line stuff. Well, let's save that for the product line stuff. So Elite... 

 

Beth 18:15

Well, I was impressed by how many patents. 

 

Moritz 18:18

Yeah, we have right now more than 250 patents around the world. And as saying, taking back again, and to the growing, we are the only Chinese manufacturer that have a subsidiary office in each continent. 

In the US, we have one where we are, not in the city, that we are in Knoxville, Tennessee. The same as here at elliTek. But we also have a small office in Coahuil, Mexico and Torreon for covering Mexican market. 

And we have an office in Germany, we have an office in Japan, we have, I think, Beijing, Suzhou, Shenzhen, Shanghai, Nanjing, like five or six offices in Asia, in China specifically. So 

 

Brandon 19:07

So the robot is Chinese made, Chinese owned. 

 

Moritz 19:10

Yeah, manufacturing in China, yeah. 

 

Brandon 19:13

And so I always just go ahead and get that out in the open. 

 

Moritz 19:18

Rip that Band-Aid.  

 

Brandon 19:20

Because in the United States, we have seen a lot of products that have come, that were Chinese made, of Chinese origin. 

And I say this because you and I went through this together. Because at the beginning, when we were looking at our relationship with you all, I was critical. 

 

Moritz 19:37

Yeah, skeptical. 

 

Brandon 19:39

Yeah, skeptical, there you go. 

And so as we begin to go through that, I began to, I just was impressed, impressed, impressed. And there were all these things that I felt like, you know, as far as a company goes, there are certainly cultural differences between China and the Asian market, and Europe and the US, right? 

And none of those are the same. There's a few things that are maybe similar, but we each have our own cultural thing. And so what I felt like Elite was doing, and that's the reason we've seen such an explosion of growth in the US, is they are actually in tune with the cultural differences between our countries and what we need here, and what we're dealing with here. 

Because we do have an OSHA. We do have things that we have to deal with, all this kind of stuff. And they've taken that into consideration with a lot of it. You mentioned the R &D. Their R &D, a lot of it, is devoted specifically to what our needs are here in the US, that don't necessarily line up with the same needs in Asia or in Europe. 

 

Moritz 20:42

Exactly, exactly. Some of the things that we learn during the path of introducing our brand into different markets, like I say, we are in globally, it's learning for what are the good how to say the good ways of doing business in each different region.

For example, I can say something here that the industry is suffering is the changing of labor, the workers change jobs very fast and very common, which means you train the companies need to train somebody. 

And then somebody, sooner or later, very fast change. 

 

Brandon 21:21

Yeah, they go somewhere else.

 

Moritz 21:22

Somewhere else. And then the company needs to invest again in the training for another new worker. We saw that, we learn about that and say, Okay, so what we want to do about this? So we offer free training for life.

 

Brandon 21:37

Free training, for life. Yeah, yeah. 

 

Beth 21:37

That's amazing. 

 

Brandon 21:38

So for any company that's got and I was impressed with that. 

 

Beth 21:41

The big turnover, yeah.

 

Brandon 21:43

I was like because it's insightful, you know, to... Honestly, that's not the first thing that we think about. We think from my perspective when we're, you know, if I'm on the plant side and I'm thinking in terms of, you know, what kind of robot what kind of what kind of things should we get, I don't think much about training. But training is a substantial cost and it's something I've had so many conversations with so many plant managers and plant presidents about is we train these people up and then the company down the street grabs them for you know an extra 50 cents, dollar on the hour.

 

Moritz 22:15

Even if you don't you don't think about it because it's not something that you can certainly see but this changing of your staff is reducing your efficiency, your production. So this is what we want to aim, no? We are looking forward to be efficient and to be a good quality and to be accessible for everybody. So these are our three models. That's why we invest a lot in research in development. That's why we invest a lot in training and that's why invest a lot in maintaining those costs to be accessible for all kind of companies not only those big names that you know that they used to have or they use are used to work with robots. No, we're aiming them and we're aiming everybody who wants to automate with cost-effective solutions, okay, actually, talking about our EC Series. EC Series is, we wanted the price globally to be the quality price radio price in the world. So we are the one who offer more quality and less price in the world with our EC Series. 

 

Beth 23:32

Wow that's amazing. 

 

Moritz 23:33

Being a product to reliable, to be efficient, consistent that is the three things that any industry needs. 

 

Brandon 23:40

Yeah, and and then of course we were talking about the differences between industrial robots and collaborative robots. Certainly is the case with Elite. But one big difference is an industrial robot training class is usually a three to four maybe even five-day training, and then there's level one, level two, level three. 

How long is the training for an Elite Robot? 

 

Moritz 23:58

Eight hours. 

 

Brandon 23:59

Eight hours. Actually, probably six hours. The last two hours is having fun with the robot. 

 

Moritz 24:08

Playing and doing some exercises, and try to do the blindfolded, one hand, and the mitten thing. 

 

Brandon 24:13

So, certainly, that is one big difference with collaborative robots that the industrial robot market has not caught up to is the ease of interface. And I think that's again, with each, to be fair, with multiple brands that are out there of collaborative robots, that interface is another, is an advantage. 

And then the one big other thing that distinguishes an industrial robot with a collaborative robot is, I think you all call it, I call it, I call it direct teach. 

 

Moritz 24:48

The free drive or drag teach. 

 

Brandon 24:50

Drag teach, yes, that's what you... So that puts the robot, again, because of these sensors that are meant for safety, it can also sense the force of gravity. And so by putting it into this, I call it a direct teach mode, the robot senses the gravitational forces that are against it, and it allows the robot to hold a posture to where it doesn't just crumple to the ground or float away, it just floats. 

And now we can grab the end of it and we can move it around, and we can move it physically. We don't have to remember, you know, complex deadman switches and things of that nature. We don't have to remember to hit shift in this and all this to clear errors and turn keys and those kinds of things. 

Now, it's according to the series, the EC Series does have a switch on the pendant, but the CS Series, which we're gonna talk about the differences, has a more tablet style. 

 

Moritz 25:41

I got a surprise for you. 

 

Beth 25:43

Oh, all right. 

 

Brandon 25:44

If you want to hear something, hear it here first.

 

Moritz 25:46

Yes, the new models of the CS, it comes with the two buttons the same as the EC 

 

Brandon 25:52

Okay. 

 

Moritz 25:53

So you don't need to grab the teach pendant all the time activating the free drive when you just press the button. 

 

Brandon 25:59

He's talking about the button on the end of the arm tooling. 

 

Moritz 26:01

Exactly the same as the EC Series. All the new models are coming with that feature as well. 

 

Brandon 26:06

So what we have up here, as you can see behind Moritz is actually the CS Series. And that's one of our demos. So now you're telling me I gotta do another demo?

 

Moritz 26:17

Yeah, you need to get another demo and with a new teach pendant as well. 

 

Brandon 26:21

Yeah, so it's got a teach button on the teach pendant, whereas the EC Series has a button on the end, up near the end of arm tooling, and so by depressing that button, it will enter this...

 

Moritz 26:32

Free drive.

 

Brandon 26:33

Yeah, yeah. Again, I call it direct teach, but where they can move it. And so why is that a big deal? Why is that a big deal? Because of the training aspect. I have been with folks that, maintenance folks, maintenance troubleshooters, that onsite, where they're using a robot, an industrial robot, and they probably have four or five different brands of industrial robots that they have to know. 

And so that's already a challenge. But remembering key sequences, how you hold it, all this kind of stuff, what coordinate system I need to be in, all this kind of thing, to be able to jog the thing. 

 

Moritz 27:06

And the commands. 

 

Brandon 27:07

Yeah, just to be able to make a small correction on a point. One point. At this point, it's not picking it up just right, it needs to move just a quarter inch to the left or the right. 

And to be able to say move to the point, okay, I see where it's off, and put it in direct teach and just move it, is less perishable as far as a training step. You can remember that. 

 

Moritz 27:31

Yeah, for sure. 

 

Brandon 27:32

And I've had folks tell me, I wish I could just take this thing with industrial robots. I wish I could just take it and just move it. 

 

Moritz 27:36

And when, okay, let's say you fine-tune this exact position, you're good to go. But now you need to go 180 degrees to the other side. So you need to go the teach pendant, move the industrial robot all the way. With the cobot, you just grab it, move it over and that's it. And then you can fine tune it. 

 

Brandon 27:55

With the jogs. So you have both worlds and that is only possible with cobot because of those those collision sensors which are being used now to to hold that you know posture because an industrial robot if you if you release the torques, you know, turn the motors off and release the brakes the whole thing... 

 

Moritz 28:15

It's just like in Toy Story when the humans arrive to the room, all the toys go 

 

Brandon 28:23

That's a great illustration. That's about what it would look like. And so that is, again, just talking about some differences between cobots, collaborative robots, and industrial robots. 

 

Moritz 28:34

Energy, power input is also another big difference between it. Industrial robots, usually they work with certain amount of energy. And the cobots are following this trending of being a covering energy footprint. 

So these guys right here are cobots, they work from an average consumption, just for 200 watts for the smaller version to 1000 for the biggest. So if you see this, this is the same consumption of LCD TV or something like that. 

And in peak times, you get it up to 3,000 - 3,500 watts that this is electric kettle. 

 

Beth 29:18

Oh my goodness, okay. 

 

Moritz 29:20

Actually using cobot, then you also doing that energy efficient and reducing the footprint of energy consumption in the world. So actually that's something that is being trending for cobot as well. 

 

Beth 29:33

That's a good point. I hadn't even thought about that. That needs to be marketed a little bit better... by me. 

 

Brandon 29:39

Yeah. There you go. You're marketing. 

 

Beth 29:42

I know. But I learned something new today. 

 

Brandon 29:46

So let's go on into the products.

 

Moritz 29:50

The product specifications. 

 

Brandon 29:51

Yeah, the different types of products.

 

Moritz 29:53

Well, I would like to start with the EC Series to go chronologically in how Elite Robots are being growing. In 2017, we launched EC Series. This robot has been our workhorse. I mean, it's a very stable robot, very cost efficient. 

And this robot opened us the door to get that market. It's showing itself our background in industrial robotics. That's why you see the teach pendant is a little bit bigger. It's more like this Japanese teach pendants kind of style, line to line kind of teaching.

And you have that interface that it's very similar, like C Sharp or to do the scripts, no. We use Lua, which is our base programming language. The interface is not done in intuitive, but it's following that industrial kind of background. 

 

Brandon 30:48

If you've been using an industrial robot, it's very similar. 

 

Moritz 30:52

You're going to catch it immediately. Okay. 

 

Brandon 30:56

Which by the way. I don't remember if you made this point about Elite, but you all started in industrial robots. 

 

Moritz 31:01

Yeah. Yeah. Yeah. 

 

Brandon 31:02

So that's the reason that's another reason I think that another point of impression that was made on me is the EC, and I want you to continue down that road, but the EC Series and their background started in industrial robot. It didn't start by just trying to develop another cobot 

 

Moritz 31:20

Exactly. 

 

Brandon 31:20

And so so they took a lot of the industrial robot know-how and said why wouldn't we also use this in a collaborative robot?

 

Moritz 31:29

Exactly.

 

Brandon 31:30

And that's different. I think. 

 

Moritz 31:32

That was the niche actually. That's why when we started Elite Robot and they were doing industrial robots and end-of-the-arm tool, articulated arms, and they say, "hmm, why we don't do a collaborative robot with the same features of an industrial, just fixing those ones that the industrial doesn't have?"

And that's why EC Series came like the Frankenstein that we create in that moment. So that's why... 

 

Brandon 31:57

Which is a great product by the way. 

 

Moritz 31:58

I love it. Actually, I like both. But Elite Robot has that and it can show you a little bit of the whole two ways of cobots, which is the one who's following the industrial kind of background or the new trendy 3D visualization interactive UI. That is the CS. That is the other kind of ways. So we usually come when we talk to distributors or talk to the end users, we tell them, do you have robots in your site? Okay. What kind of robot? No, I have industrial robots.

Okay. So let's go to EC. It's going to be very easy for you. So we offered that possibility. That's why we usually say we have the widest range of products that any other collaborative robots has in the market, because we have two series and each of them, we have different kind of models. 3, 6, 8, 12, 16, 18, 20, 25 kilogram payload. Different reach going from 600 millimeters to 1.9 meters. 

 

Brandon 33:08

Yeah. Nearly two meters. 

 

Moritz 33:09

Two meters reach, the new CS 520, which only have five joints. That's another product. I think you, I don't know if you saw already. 

 

Brandon 33:20

Needing more joints? 

 

Moritz 33:22

Less joints. I have five just for palletizing solutions because you don't need to have that extra joint on the end effect because always working. 

 

Brandon 33:30

So it's a five-axis instead of a six-axis.

 

Moritz 33:31

Yes. 

 

Brandon 33:32

But still, even with the, I can't remember the models now, but 1.9 meters at 4 kilometers?

 

Moritz 33:39

Four kilograms. And that specific model I usually like to talk about because that one is specific customization for a big client. I don't want to say names, but it's one of the biggest airplanes manufacturers in the world. So they need a robot with long reach but not necessarily big payload because what they're gonna do is just inspect the planes. 

 

Brandon 34:08

Yeah. They're inspecting parts, but still four kilograms. Now let's put that in good old U.S. units. That's, you know, eight and a half to nine pounds. Let's just say it that way. So a nine-pound payload is at two meters

 

Moritz 34:23

Yeah, almost two meters.

 

Brandon 34:23

Nearly two meters. Is substantial. 

 

Beth 34:28

And to be able to hold that. 

 

Brandon 34:30

Yeah, so we can use that also. I mean, inspection, certainly you've got a camera out there, things of that nature, but we can also use that for dispensing. 

 

Moritz 34:37

Yes, 

 

Brandon 34:38

Spraying, spraying applications, adhesives, paints, whatever. Well, I don't know about paints, but I don't want to put us into a flammable...

 

Moritz 34:38

No, you can. 

 

Brandon 34:48

Can you? 

 

Moritz 34:48

You can, you just wear sleeves and that's it, like a protective cloth and it can be probably the different type of chemicals, probably not flammable ones. 

 

Brandon 34:58

Yeah, it's got, you don't want, you wanna. 

 

Moritz 35:00

Yeah. need to be safe.

 

Brandon 35:01

Yeah, so, all right so let's get you so the CS Series and the EC Series

 

Moritz 35:08

Okay, the EC Series is this one that gives us the flexibility, the reliability, it was a consistent robot that gives the doors open to all the big manufacturers and all the big automotive, which I think is our biggest industry that we are serving right now.

And then, because we have that background, one of the things that I mentioned before, the core of research. So we are researching the market, listening, hearing what the market is telling us, say, okay, what happened with those that don't, they don't have that industrial background? 

So they seen this one is a little bit old. It seems like a Gameboy instead of a tablet. The kids are growing right now with an iPad in their hands, so they know how to handle this and say, okay, so we listened to them and we launched the CS Series, which is the one we have right now. 

 

Brandon 36:00

The CS again it's got a pendant 

 

Moritz 36:01

Yeah, it has a pendant.

 

Brandon 36:02

And there's some that have other brands out there not throwing off on them just talking about the differences in the design that are very much more tablet-based. And so for me personally, it's always been a little bit of a question of how durable is it? Because especially in industrial, in industrial space, things drop, they get stepped on, they get knocked on, that kind of stuff. How much of a drop, how much of a step, how much of a whack can this thing take, and it not shatter? But in our case that pendant... of course you said there's new pendant now. Does it look similar to that?

 

Moritz 36:40

Exactly the same just they have the deadman switch on the back and the jogging buttons like we have in the EC because again listening to the market they say "Oh, I like your new product but I still need these two buttons to jog axis by axis directly, no need to press on the screen." So we put those buttons on the back, jog buttons on the back and you have the handle for the deadman switch just like this EC but now with the CS. 

 

Brandon 37:07

See, this is what I'm talking about. I've always said, and God bless America, but we're lazy. And we're lazy because we want things to be easier. And so the fact that they are listening to that, and I gotta, correct me if I'm wrong, but other countries don't always listen to what we are asking for. 

 

Moritz 37:34

I don't want to, I don't want to be that guy. OK, but yes, the proud is something that is in the market. So and not only in this industry, in every industry. So I'm proud of my product. And I don't want to change it just because you're telling me that there's something that can be improved. 

So for me to do that, improvements requires a lot. We are not like that because we have 45 percent of people just waiting to innovate. Just we are 45 percent of the workers are guys that are thinking how to improve things, how to make sure, how to make new products. 

So they are there. OK, well, what we have next, what we have next, what we have next. So that's why we can do this kind of new and always say that we are the company who has better chances to customize your needs into a cobot. 

I don't think somebody else can. For example, right now, we are working in a project that we are doing a robot arm made on stainless steel. Alliation with chromium for corrosive environments. 

 

Beth 38:45

Oh. 

 

Moritz 38:46

So our robots, the CS series, they can be upgradable. They are standard IP65, but you can upgrade it free of charge. That's something that we also have to IP68. So the IP68 gives you that resistance to water, to splash, to pressure. 

Even you can submerge the robot in the one meter depth into water. So that gives you that capacity. But then we saw that in certain pharmaceuticals environment, they use kind of chemicals that they react to aluminum, for example, which is the body of the robot.

So we say, okay, I want your robot, but I cannot have it because my chemicals are gonna react and sooner or later they're gonna be gone. Okay, so which product you needed? Oh, we need probably chromium or probably stainless steel 304 or 316. 

Okay, let me figure out. I relayed that to my rat labs there, working on thinking things. And they asked, oh, we got it. We can do it. Okay, so these kinds of things we do it all the time. 

 

Brandon 39:56

Now that's not a standard product option. 

 

Moritz 39:58

That's not a standard product option, just custom. 

 

Brandon 39:59

But it is possible. 

 

Moritz 40:01

Who knows? If the market is, because again... 

 

Brandon 40:05

I mean it is possible if another customer has a similar need, that's something we could get them to. 

 

Moritz 40:11

That's why, and again, I'm answering you again with the six four, the six four say who's gonna need four robot with long reach. I mean, that makes no sense. Okay, this company came we did it for you. But then other the markets are like, Hey, yeah, I can use this in 3D scanners. 

I can do these in panels, like the panels moving or handling that there need to be big, long robots and then cobot is less...

 

Brandon 40:43

Well, we've got an application a customer now that's evaluating it for spray adhesion onto a large, large product. 

 

Moritz 40:54

So we become we make that product that is wasn't meant to be standard. Now it's available standard. So we can jump this because we have that flexibility to 

 

Brandon 41:05

You and I've been talking for a year, a year and a half?

 

Moritz 41:08

A little bit more, I think, a little bit more. 

 

Brandon 41:10

And I think since then you all have rolled out four or five new models at least. 

 

Moritz 41:15

We saw another opportunity which is the oil industry or gas so we need to have an explosion proof product we launched the CSX which is explosive, explosion proof product. Yeah, we have it already on the three kilograms, six kilogram, 12, 20, and 25 on the CS explosion proof.

 

Brandon 41:42

And I think you got a 28?

 

Moritz 41:44

No, 25 is our biggest model. We are thinking getting the 30, but I don't think it's gonna be soon. But yeah, the 25 is our biggest model.

 

Brandon 41:53

Up to 25 kilograms, quick math, that's 55 to 65, somewhere in there pounds, which is substantial.

 

Beth 42:00

 It is. 

 

Brandon 42:02

And then you still got direct teach, things of that nature. And as you pointed out, it's not as fast as an industrial robot, but it is fast. 

I think most of those are getting up close to, or they are, two meters per second. 

 

Moritz 42:15

Yeah, again. This is something that I always like to do. So you're saying cobots are not fast. We don't want to compete with industrial fast, but right now we launched a new series that is coming next month, September. 

We are what? Now, in two months. It's going to be the CSA. It's already launched for domestic market in China. The feedback has been amazing and we're going to be launching overseas right now, which is the CSA. 

 

Brandon 42:49

A?

 

Moritz 42:50

Of Advance.

 

Brandon 42:50

Advance. 

 

Moritz 42:51

So with this robot, we're going to be reaching 3.9 meters per second. 

 

Brandon 42:56

Good gracious day. 

 

Moritz 42:58

And the joint, 1-2-3, the third joint is going to be a little bit offset, which gives that... actually how we come to this model this for the research and development, we needed a robot who can rotate over his own axis without crashing or collisioning with the base. 

So we offset that elbow a little bit better, a little bit so the robot can do 360 degrees on that axis. But when we were testing, we realized that this offset is going to give it an extra counterbalance and improve the speed almost double. 

 

Beth 43:39

Oh, wow. 

 

Moritz 43:41

So we say okay, now we have a new product called CSA, which is Advanced, and we can reach 3.6 to 3.9 meters per second on the TCP. 

 

Brandon 43:52

So now we are starting to get, I mean honestly, not all industrial robots, in fact I would say 80% of industrial robot applications are not moving at their top speed. You're starting to get to 3 - 3.5 meters per second and suddenly you are getting close to being able to hit the performance of probably of those 80% of industrial applications, you're probably 60% that you could do with those speeds. 

With the advantages of the robot, collaborative robot, because if you're moving at 3.5 meters per second, or 3, even 2 meters per second, you're guarding that robot. 

 

Moritz 44:31

Yeah, the Advanced version must have collision detection in every joint. 

 

Brandon 44:38

Yeah. But it also needs to have some guarding in the U.S. 

 

Moritz 44:41

Yeah, for sure. For sure. For sure. 

 

Brandon 44:43

And so. 

 

Moritz 44:44

Depends. The objective of this is to reach that speed, so most probably is going to be working in an industrial environment, which most probably is going to be needing the guarding, for sure. 

 

Brandon 44:57

But the point of the matter, and I've always said this as well, the company, and it sounds like we may be realizing this, the company, be it an industrial or collaborative company, that decides, realizes, that at least in the United States, most people don't look for collaborative robots because they want them to set between people. 

They look at collaborative robots because of that direct teach capability. But then they still want to close the door on it, undo the e-stops, reset the safety stuff, and tell it to move and have it perform at industrial-like speed and accuracy. 

But that from a training standpoint, as far as keeping your staff trained, which has been a huge challenge, especially since COVID, again, because it's easier to remember that all I have to do is hold this button and move it a little bit, and when I let go, that'll be the new point that we need. 

 

Moritz 45:53

They even have color so green means record, blue means move. That's it. 

 

Brandon 46:00

So that's fantastic. All right, we got to keep moving. So what I want to do is I want to talk about a couple of quick customer success stories. 

 

Moritz 46:02

Okay.

 

Brandon 46:02

Is that all right? 

 

Beth 46:12

Absolutely. Yeah. 

 

Brandon 46:12

Because at the day we're sitting here and I'm I can talk about Elite Robots and robots in general all day long. But some of the things to give some ideas to some folks out there that you all seen but just in general that we're seeing in the market. We talked about the coffee shops and that kind of thing, the bartenders, but for our audience in industrial automation, what kind of things are you all? You seeing I mean real applications, you know that what you're allowed to tell us. That to give some ideas of how they can use a collaborative robot. 

 

Moritz 46:44

The sky is the limit for sure you can see all the this kind of applications that you are having somebody that you can level up his capacities and instead of having some repetitive work like everything that you have somebody moving one thing to another place or just sticking labels to the product after the production or doing handling in odd angles into machines that you need to have an operator to go inside so everything that you can first mitigate the risk of human labor the tedious work, everything that you can improve your efficiency and reduce cost of operation these all are the scenarios that you can have. So we have robots right now in the automotive for example testing the buttons of the horn. Previously, you have a person get the horn okay get it, pass it, that's good, go ahead. So now you have a robot just with the stick just pressuring and measuring and the other thing that you cannot do by human is measuring how much force you need to press to activate the horn. So you can even improve your processes into a small application that now you have a robot and before you have a person who was working on that for 15 years. Now that person was working 15 years then I don't know how many years have left for working and before retiring but you have these five or ten more years of work him supervising five, six, seven robots so instead of one horn you're testing seven eight horns at the time. 

 

Brandon 48:40

So, we have more Brandology. So the four reasons and I have to have to look down, my four reasons for... to automate why you would automate anything robots or whatever. You've mentioned a bunch of them just then - quality /consistency, decrease cycle time or increases in production, increase throughput. 

We're now managing with one person, seven horn testers instead of that one person being the tester. And then reclassification of labor that also one person's overseeing all these robots. But even in addition, if that person is not the person for overseeing the robots, there are a number, as we talked about the mitten, the blindfold, there's a number of classifications that don't fall into there, that it doesn't make cost sense to automate. 

But now you have a person to do it. And as long as it's safe and all this kind of thing. And then finally, flexibility of changeover. And so that's where, and you know what should be, there should be a fifth one. 

 

Beth 49:46

Yeah?

 

Brandon 49:47

And that's, that's environmental challenges, because you talked about reaching inside of the machine. So there's, there's the, you know, the ergonomic part of that repetitive task. But also, if they're reaching inside of something that's an acid bath, or hot temperature, hot, anything like that, robots can reach in that all day long. But a person, you got to limit that. 

 

Moritz 50:11

I got a perfect example. Right now, we're having a robot working in one brand of soda beverage that before they clean the tanks they need to pour some of the new chemicals to make the new product but the workers there only last three months and then they go to the clinic with lung problems. And they didn't realize it was the vapes when you're pouring that they inhaled this one and after three months they start getting problems with the lungs and now they have a robot just standing there and taking, they bring the buckets and the robot just pouring the buckets. So, hey guys, reduce the risk for the workers and improve the production, because it's simple tasks like that. This is why cobots are made to be. 

 

Brandon 51:08

Yeah, yeah. And that forward thinking of how we can utilize something like a collaborative robot for that is what I love. So let's keep talking. So I'm now the plant manager, and I'm like, hey, I'm the guy with the checkbook. 

I'm the guy that's going to get yelled at by the board, board of directors. We've got to keep our people happy. How's all this going to make me money? 

 

Moritz 51:35

Well, one of the things is cost. If you compare the investment for robotics, industrial robots to a cobot, is significantly less. Introducing a cobot into your plant. 

 

Brandon 51:50

Now, let me stop you right there. There are some brands, some that we may or may not represent, that have both industrial lines and collaborative lines. And they do have industrial options that are less than the collaborative line. 

That is a purely industrial robot. So you can get an industrial robot for less, but that was before we knew about Elite. And so, traditionally, for most of... me as the plant president, I've gone through this before. 

We've heard this before. I ran the ROIs, I did all that kind of stuff, and there's just no way, because robots always cost too much. 

 

Moritz 52:29

Yeah. You're talking about on those kinds of scenarios, you're talking about return of investment in years. 

 

Brandon 52:36

Yes, years. And we need our return, if it's not better than three, we don't even talk about it. If it's two, we're going to have budget meetings and maybe get it on next year's budget. If it's one, maybe we do it this year, but we really would like to see six to eight months on return on this. 

 

Moritz 52:53

And that's what we're working. That's the range we are. If you compare our prices to any of our competitors, we are at least between 40 to 60% less than them. 

 

Brandon 53:02

What??? What do you mean, Moritz? Now I've heard it the other way so give me an example. And this guys is what I refer to as the game changer. 

 

Moritz 53:10

Yeah. Because like I say before in the introduction of the company, our product or we are as a company, we're meant to make products accessible, cost-effective to the people without compromising quality. Because we design everything. We are the one who take care of the quality by ourself, committed to that and we can reach those kind of pain points of price, okay, price points. For example, you can find similar model equivalent to 10 kilograms, our CS series is 12 kilograms, you can find those in any brand, just whatever brand you find in the market 

 

Brandon 53:49

Of collaborative robot?

 

Moritz 53:51

Of collaborative robots, 10 kilograms capacity you find it on the end user price about $50K is $55 

 

Brandon 53:59

$50,000 - $55,000, yeah. 

 

Moritz 54:00

Yeah, ours is gonna be around $25,000 - $27,000. 

 

Brandon 54:03

And that's unheard of and so so 

 

Moritz 54:06

And remember, you're talking about only price of the product. Then goes to the maintenance, the training is all add-ons. We don't charge for that. Like I say, free training, support 35,000 hours of operation in hours of the robot, not in time. 

 

Brandon 54:24

Robot hours. 

 

Moritz 54:25

Yes. 

 

Brandon 54:26

Which it equates to on most shifts, we were talking about three shifts a day. 

 

Moritz 54:30

3.9 Years. 

 

Brandon 54:31

Yeah. Roughly almost four years, warranty?

 

Moritz 54:33

Warranty. 

 

Brandon 54:34

Yeah, and where's the stock? 

 

Moritz 54:36

The stock is here just 30 minutes away from where we are recording 

 

Brandon 54:43

In the United States of America, in Knoxville, Tennessee. Hey, go Vols. 

 

Moritz 54:45

Yeah, go Vols. 

 

Brandon 54:46

And so the inventory's here. Quick changeover. We worry about downtime. So what steps is Elite taking to help me, the plant manager, get past this downtime? Because that's my most expensive. 

 

Moritz 55:01

Before the downtime, I would like to mention about the lead time. This is one of the concerns that you mentioned. We have the stock here, but either if we don't have the stock, we have five sets of each models in the stock in the United States for fast delivery. 

The bigger models, like I mentioned before, we have 200 sets a week capacity or production capacity. So this means in two weeks, maximum three weeks, we have 200 robots in the United States without any problem. 

That first. The second is because we always hearing our clients, hearing the end users, we improve and we are continually innovated and getting these decisions that for probably in the market requires fast. Then we launch this policy, we call it 10 plus one. 

 

Brandon 55:47

Yeah, I love this. 

 

Moritz 55:49

10 plus one. Yeah, we get to, why we get to this number 10? Usually the projects in each manufacturer or company, they require usually 10 is the number that they can implement in one year. 

So we figure out that for them, the most important part is zero downtime. Do not have downtime into your processes because if you have downtime, we talk already, we are reducing your efficiency, cost, you're not being cost-effective. 

While we solve for that, we say, okay, if you get 10 robots, we're gonna give you one for free there in your stock, in your facility. 

 

Brandon 56:32

So you get your spare part for free.

 

Moritz 56:33

Exactly. 

 

Brandon 56:33

And again, these are game changer things. 

 

Moritz 56:37

And then this is not going to cover the spare parts. No, this is the robot who's going to be as a backup for you to swap it to not have downtime. Meanwhile, our technical support comes and cover the warranty of that broken robot in case we have until now.

That's another thing I like to mention. We have for the all the robots that we have deployed worldwide. We only have 10% of failure reports, which those 10% are only merely 99% of related to software, which is without upgrade. 

That's it. We upgrade it. Five minutes upgrade. They have a USB. You put the new version. You upgrade it. In five minutes, you have your upgrade, upgraded your robot. And that other 1% is related to hardware that from that 1%, 99% is human interaction. They collide the robot with a wall. They have... 

 

Brandon 57:38

Run over it with a forklift. 

 

Moritz 57:39

Yeah, or let it fall. The robot just crashed, the robot basically, or they tried to do maintenance in a collaborative robot and change fluids and pour some oil on the joints, over the joints, like happened to us in some countries, I don't want to mention. So you see our reliability is one of the highest in the world right now. 

 

Beth 58:06

That's awesome. 

 

Brandon 58:07

Well, we are rolling into it one hour. 

 

Beth 58:12

Oh, wow. Wow. It's been exciting. It doesn't seem that long. 

 

Moritz 58:15

We say 35 minutes. 

 

Brandon 58:19

Just to kind of kind of wrap some things up and kind of give a quick closing remarks. Yeah, I think that's the biggest, the biggest thing that has the big game changer is it's always been a challenge to for again, this is not a salesy type comment. 

This is a adoption type comment for a lot of plant managers and plant engineers and even maintenance managers whatnot to get across to their management or to justify the cost. Cost has always come into play. 

And so we're always having to really start looking at ROI, do those calculations in such a way and it's according to how you count. Some companies I've met a few companies that don't count downtime as a cost. 

And that is interesting. I'll just leave it at that. Because it is a very much a cost because nothing's going out the door. Now when you miss the truck, suddenly everybody realizes it. But downtime is certainly a thing. 

Also, they a lot of times I think people think of robots as replacing people. And from a management standpoint, that is something that you can consider. Because again, to your illustration, you had seven horn testing machines and seven people. 

And you were able to manage that now with seven robots and one person overseeing those robots and those cells. So certainly you can have a reclassification of labor. But I don't think even though there's some that still use that old pre-COVID ROI calculation, it needs to be looked at a bit more in terms of availability of labor and resources. 

So it gives us that value to move throughout the plant. And then of course, the ongoing support cost. And so I call it OSC. I just came up with that today. The Overall Support Cost. And so what are those? 

You mentioned some of those with training with, you know, the downtime management, how do we get past that, the 10 plus one program, that kind of thing. And then and then also spare parts. The fact that there is factory stock in the US for US users is huge. 

 

Moritz 01:00:22

For new set and for spare parts for both of them.

 

Brandon 01:00:25

And so, but to your point, that will not replace, it's not meant to replace your spare parts inventory. If you have critical processes, you need to have spare parts on the shelf. But if you use your spare part, your spare joint, whatever, and something else happens to another robot, which is probably a lower probability, I would hope, there is the factory inventory in the US. 

You don't have to deal with customs and all those kinds of things that we've dealt with in the past. So those are things that, to me, wrap up the reason why Elite is a game changer and now brings about the opportunity for plants across this United States of America to consider, as we have many of our customers, that we can now, it's attainable. 

Now automation is attainable because of the cost point, because now that ROI is six to eight months and not years, right? 

 

Moritz 01:01:19

Yeah, that's right. That's right. And that's why we are hoping to be the leaders on the collaborative robot. I think we're going very well with the support of all of you guys, they're always with us. And listening to your talk, listening to what the end users needs, improving constantly innovation. And I think that's the, our mission to be sustainable in time, maintaining cost-effective, maintaining good service. 

That is something that we also like to mention that we try to get as close service as we can. We don't have any kind of like software or website that you need to open tickets to get the customer support, no. You usually gonna have our teams telephone number, contact directly. We're gonna be showing you on your facilities very constant and that's how we work. Okay. And I think the mix of all the decisions and all the plans that we're doing are getting us to get that path on being the global leader collaborative role in the next years.

 

Brandon 01:02:32

So really quickly, tell us a little bit about where is Elite going to be. I know we talked a bit about, are you all going to be at IMTS? 

 

Moritz 01:02:41

Ah, okay, yes, in this region, I cover North and South America, okay? But we are planning to go to IMTS, we're planning to go to PAC Expo, we are hoping to go to the Anaheim Industrial Conference. 

In Mexico, we're going to be with the transformation of the Messe Hanover trade show there. We're going to be holding several kinds of activities. We are looking forward to start doing open house and bring some of our all-in-one solutions. 

We didn't spoke about also the palletizing, the welding station, all these things that we're offering right now, the CNC machine tending, all-in-one solution. Our plan is to, in the second semester, start doing a tour. 

They are visiting together with our distributors and users and showing all these kind of built in solutions available for them so they can just plug and play and roll out, basically, and start to having holding some webinars as well. 

We want to start being more present in the social network. We are actually, this is a formal invitation for elliTek to participate with us in one of the webinars this year. Let's choose a topic, let's start to working on and let's see how we can work together in that webinar that we can broadcast worldwide. 

We can translate it into different languages in Germany, Japan, and Chinese, and we broadcast it for everybody in the world. So that's something of the things, activities we're going to be doing this year. 

 

Brandon 01:04:21

Well, I'm proud of you. We got to be a part of your kickoff. So I will say to our elliTek Automation Nation, and I want to thank you guys. We have nearly eclipsed 9,000 downloads on it. 

 

Beth 01:04:26

No, no, no. 

 

Brandon 01:04:26

8,000. Well, we're going 8,000 is closer to... 

 

Moritz 01:04:40

No worries. After this, we're going to have the nice ones. 

 

Brandon 01:04:45

So we're coming up on 8,000 downloads. That's right. And so we want to thank you guys for your all's interest. Granted, if you love what you hear, like and share. Also, tell us a little bit about scheduling the demo. 

 

Beth 01:05:00

Yes. So if you call and schedule a demo with one of our Field Sales Engineers, they will bring you one of these nifty little things. 

 

Brandon 01:05:13

Let me have that. My camera's a little closer, so I don't know if y'all know what our stuff is, but this is a nifty little desk robot, a little CS.., 

 

Beth 01:05:20

It's really cute. 

 

Moritz 01:05:21

I have a magnet, I used to have it in the fridge with Post-it, so every time I need to do something important, my wife put the Post-it on it, because I only look robot, so people see a robot, you're gonna get my attention, so that's the way she called my attention. 

 

Beth 01:05:38

And that's while supplies last.

 

Brandon 01:05:43

While supplies last, it's a limited time only. Certainly, do reach out to elliTek, go to our website, things of the nature, we'll have all that in the wrap-up. 

 

Beth 01:05:48

Yeah. We'll have links to Elite Robots. 

 

Moritz 01:05:52

You can find us on EliteRobots.com. You can find us on LinkedIn, the same as Elite Robots. You can find myself, Moritz Garroz on LinkedIn, and I'm going to be there. Our social networks, all our social networks, Twitter, Instagram, or sorry, X, Instagram, TikTok. I think all of them are Elite Robots. So you can find us everywhere.

 

Beth 01:06:14

 I'll put the links in the show notes for you. 

 

Brandon 01:06:16

All right, well, guys, we've taken a little bit over our time shooting for our 35 to 40 percent, but we are 40 minutes. But we've had plenty of great things to talk about. And I do think that this is a game changer. 

So hopefully you enjoyed it. We appreciate you sticking with us. Going forward. you know, you talked about some of the all in one solutions, the welding cells, the palletizing cells, things of that nature.

So here's a challenge for our audience. We could put together a live action, maybe not live, but at least outside of the studio. And prove some of those things out and see them in our shop or something like that. 

Is that something that you all would love to see if you think that would be beneficial as far as going through the setups and and what's possible and who knows what else might happen. 

 

Beth 01:07:01

We now have a new feature where you can text the show, so just text us yes and let us know that you would like to see that. 

 

Moritz 01:07:11

Don't forget to press the like. 

 

Beth 01:07:12

That's right. 

 

Moritz 01:07:13

Subscribe right here. 

 

Brandon 01:07:15

Ring the bell, all those kins of things. And certainly for those of you watching us on video, I got a different camera now, they got a camera. Thanks for joining us on that. So "Industrial Automation - It Doesn't Have To... Be Difficult."  

 

Moritz 01:07:26

Always easier than before.

 

Brandon 01:07:28

Moritz, I really appreciate you taking the time with us today.  

 

Moritz 01:07:29

Thank you for inviting me. I'm really happy. I want to come back again. I can talk for two more hours. 

 

Brandon 01:07:33

Yeah. We'll have to break it up. 

Thanks, guys. 

 

Moritz 01:07:37

Thank you. 

 

Brandon 01:07:38

We'll see you all. 

 

Brandon 01:07:43

Hey guys, thanks for checking out today's episode of "Industrial Automation - It Doesn't Have To..." I hope you enjoyed it. If so, make sure you give us a rating that's pretty dog gone high and do that everywhere you listen, including Spotify and Apple Podcasts. We'd really appreciate it. Also don't forget about our website. That's www.elliTek.com. That's e -l -l -i -t -e -k .com. If you want to reach out to us there, you can fill out our contact form. We'd appreciate it. Also, you can email us at info@elliTek.com and certainly for those of you that still like to dial the phone, give us a call, 865-409-1555. We'd love to hear from you. 

 

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