The Brand Transformation In Higher Ed

Whether enrollment is the hot topic on campus, or it’s about increasing revenues through non credit learners, brand matters. 

For decades, higher ed has been able to live off students knocking on (and often breaking down) the door. 

But the new constituents - especially the lifelong learner has numerous options to choose from, and marketing becomes a mission-critical area of excellence at each institution. 

In this episode two of the Beyond partners discuss the current state, and why it is so important to have a conversation about the transformation of brand at most schools.