Core Insights: Behavioural Science
Warwick Business School's Core Insights team presents a 12-part series on behavioural science. Warwick Business School has the biggest group of behavioural science researchers in Europe. Over 12 episodes host Trevor Barnes interviews academics on the latest research and thinking into how our mind works, how we make decisions, the biases and heuristics that govern our behaviour and how we can apply behavioural science insights to help improve business, government, health and society.
Core Insights: Behavioural Science
How neuroscience can now predict our decisions
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Warwick Business School
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Season 1
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Episode 9
Core Insights host Trevor Barnes talks to Nick Lee, Professor of Marketing, whose research using neuroscience and chaos theory has found a way of predicting our decisions before we have even made them. Professor Lee reveals how brain scans can determine the state of our mind and so work out what we will decide. He reveals the implications and future possibilities in the field of neuroscience.