Malad, ID: Chris Jensen (Daisy Hollow Floral) on Flowers, Family, and Community in Malad Artwork

The Rural Towns Project Podcast

In the Rural Towns Project Podcast, Dax Jacobson combines his day job as a business professor with his love for the rural American West he grew up in. He talks to the people who are actually trying to make a living in - and to the researchers, artists, and others inspired by - the rural towns of the American West. He hopes to help himself and others understand the past, appreciate the present, and positively impact the future of rural towns and the American West.

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The Rural Towns Project Podcast

Malad, ID: Chris Jensen (Daisy Hollow Floral) on Flowers, Family, and Community in Malad

November 19, 2021 • Dax Jacobson • Episode 21

In this episode, I talk to Chris Jensen, florist and owner of Daisy Hollow Floral in Malad, Idaho. Chris and his shop are beloved in Malad and throughout rural Southeast Idaho. We talk about how Chris came to be a florist and rural small business owner (he bought and took over the shop at age 21!) and the importance of family and community. Chris also provides some interesting insights on the behind-the-scenes of how flowers get from wholesalers to an arrangement on a rural kitchen table. We talk about the most popular flowers and flower holidays in Malad and we end, as always, with the Road Trop Music Question.

Podcast music: “A Happy Day” by codemusic, http://www.jamendo.com, http://creativecommons.org/licenses/by-nc-sa/3.0/

I will soon (starting January 2022) be emailing out a short newsletter each Friday as a companion to the podcast episodes. The newsletter will include some thoughts on that week's podcast as well as highlights from what I’ve been reading, thinking, researching, and learning about rural towns, entrepreneurs and small businesses in the American West. You can subscribe to the newsletter here: http://ruraltownsproject.substack.com