Mahir Huq joins the show to discuss the branding of board games. Mahir recently got his hands on a new board game called Machinate and in this episode we get into how this new board game is looking to shake things up in a market dominated by conglomerates. 

We dive deep into the resurgence of board games, building a community, the structure of the board game industry, trading cards, NFTs, and much more. This episode is a must listen for anyone looking to generate word of mouth for their brand. 

Key Lessons:

1. Think about how you can create organic, memorable experiences. Board game creators have reverse engineered how to give their customers unique, memorable, fun experiences every time they play. This is the recipe for word of mouth
2. People buy into brands that they feel reflect their personality. 

Machinate Website: https://www.machinate.io/