Aligned & Soulful Success | Guiding high-achieving women of color to succeed through their soulful purpose

One Strategy to Improve Your Client Attraction

• Kavita Melwani • Season 4 • Episode 19

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One of the biggest challenges my clients come to me with is attracting clients. Spoiler alert: Most businesses attract clients in multiple ways and use more than one strategy.
In this episode, I discuss one aspect that may be missing in your client attraction strategy.

Here are some highlights of this week's episode:

đź’« Importance of Having a Clearly Defined Client Attraction Strategy
- The complexity of client attraction strategies
- Nuances of attracting clients via social media
- Different aspects of social media strategy to attract clients
- Importance of authenticity in private messaging strategy
- The impact of personal preferences on client attraction strategies
- Nurturing connections and relationships in client attraction

đź’« Authentic and Genuine Client Attraction
- Emphasis on authenticity in client attraction
- Recognizing inauthentic and disingenuous strategies
- The importance of nurturing genuine connections
- Impact of personal energy and mindset on client attraction
- Comparing authentic and inauthentic sales approaches

đź’« Building Genuine Relationships in Client Attraction
- Importance of nurturing connections and relationships
- Genuine support vs. seeking something from others
- Impact of genuine energy in client interactions
- Importance of genuine and helpful approach in client interactions

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