TicketManager All Access Interview Series
A TicketManager podcast featuring leaders from throughout the sports business industry. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality.
Designed to get right to the heart of the matter with each guest – our podcast focuses on critical issues, where brands are making an impact, and delivering practical information that you can use in your career.
TicketManager All Access Interview Series
Practical Applications of Sponsorship Research for Brands and Properties
Bettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must put in the work to overcome those long memories.