Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.
For more information on the TicketManager Partner Summit, click here.
Julie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.
For more information on the TicketManager Partner Summit, click here.