AntiFool with Norman Chella

My name is Norman Chella, and I'm on a mission to create the antidote to foolishness, so we can understand the world and ourselves better.My role is simple: I play the fool, I ask the questions, you get the answers. We'll have conversations crafted for the curious, the vulnerable, the human. I interview authors, scientists, entrepreneurs, creators, movers all across the board. Those with a powerful message, and there are those who have gone through a number of struggles, trials and tribulations. My interests range far and wide - we can go from tech in one episode to philanthropy in another, topics spanning across nations to concepts and predictions about the future. All of the macro and micro topics you can think of.Join my conversations with amazing people, and become all the more wiser.

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AntiFool with Norman Chella

Emily Crookston on Ghostwriting and Articulating Your Best Ideas

December 07, 2020 • Norman Chella • Season 1 • Episode 26

Emily Crookston is the pocket Ph.D., the ghost writer, the philosophy professor on a mission to articulate your ideas. She is the AntiFool.

I want to talk to you about your ideas. How do you convey your ideas in a way where the average person can understand you? Maybe articulating yourself is a skill you need to hone. It's extremely important to get your message across.

But sometimes we just don't have the time to do that. Subject matter experts, entrepreneurs, and those in a high performing environment may not have the time to write down books, articles or blog posts that really convey their ideas, but we have someone who specializes in doing that for you.

Emily Crookston is the ghostwriter for Rebels, Renegades, and Mavericks. She helps busy professionals who are long on ideas, but short on time, write books, articles, and blog posts. As the Pocket Ph.D., Emily partners with individuals and brands to make the boring or complex sound spectacular. She draws out her client's most disruptive ideas or original stories. Her work has appeared in Huffington Post, Inc.com, Entrepreneur, and SmartBrief.

We talked about:

Her origin story: how she left the world of academia to start up her own business in ghostwriting
Lessons learned as a former professor in philosophy and how it applies to ghostwriting
A breakdown of her ghostwriting process: how she interviews clients for stories, examples and turns your words into an amazing book
First-person bias: when an expert gets too close to their expertise, why is it difficult for them to be understood?
The Pocket Ph.D. manifesto with some interesting insights there on how Emily works.

Enjoy!

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