For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event.  Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron. 

In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactics implemented by companies to overcome these hurdles successfully. We analyze the evolving customer acquisition landscape since the pandemic and anticipate future changes. Additionally, we spotlight the advantages of employing AI in identifying potential customers and share insights into how AI integration has revolutionized the customer acquisition process.

Subscribe to ESOMAR - http://bit.ly/2Vk6j6a

• Research World - http://bit.ly/2UQpbul

• Follow us on Instagram - http://bit.ly/2DwFVfj

• Follow us on Twitter - http://bit.ly/2ZtT0PJ

• ESOMAR LinkedIn - http://bit.ly/2Drifcg

• ESOMAR Facebook - http://bit.ly/2ZrlU37

On this channel, you will find videos about our Research World media platform, our global and regional events, our membership benefits, the correct and ethical use of data, data standards, and more! If you have any questions or comments about any of our videos, don’t hesitate to get in touch. And of course, don’t forget to subscribe to our channel and make sure to hit that like button if you enjoyed the video!

#ESOMAR #ESOMARInnovation24 #MarketResearch #MRX #Innovation #Storytelling