Art Eddy - The Godfather of Podcasting

Art has a passion for fatherhood and enjoys talking with other dads about their fatherhood journey. Art has created a few podcasts that focus on fatherhood. He has been responsible for securing over five hundred guests for a variety of platforms, including hundreds of A-List fathers throughout the pop culture, sports, and business landscape. His background is in Radio and Journalism. Art has worked in radio in New York City, New Jersey and New Hampshire.

Art shares his knowledge with us on getting started in podcasting or if you're already podcasting, how to do it better!

You can follow Art in the following places:

Web
Twitter
Instagram
Facebook
YouTube



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Transcript

Rob Ainbinder:
[inaudible] welcome to the content creators chat, the show where we invite you to join us in the chat about marketing tactics. I'm Rob Ainbinder and I'm Kristen Daukas. We welcome art Edie to the content creators chat, art, Eddie, and his wife. Jess are blessed with two daughters. Art has a passion for fatherhood and enjoys talking with other dads about their fatherhood journey. Artists create a few podcasts that focus on fatherhood. His background is in radio and journalism. In addition to the podcast, he hosts art helps brands with their podcasts needs. Art. Welcome to the show.

Art Eddy:
Thanks guys for having me. I appreciate you guys bringing me on and I look, I'm looking forward to a chat with you guys about podcasts. It's going to be great.

Kristen Daukas:
Excellent. Excellent. We're so glad to have you on here. So how long have you been podcasting?

Art Eddy:
Probably about 1230, 12 to 13 years. I was like one of the people that I got into it with two of my radio buddies, I used to work in radio and, you know, it's, it's kind of a dying medium, unless you Ryan Seacrest or someone who's, you know, syndicated everywhere. And even those litigation shows are now kind of going the way of the Dodo because of podcasts. So we just like, Hey, we loved our comradery. We love joking around. We love doing that morning show, like those bits and stuff. So we started a podcast called masters of none, and we kind of used our same row roles that we did during the show. So Jay was the host. I was like the co-host slash you know, producer and, uh, Mike, uh, he was just very talented. Uh, and he, you know, the three of us would just kind of talk about different topics.

Art Eddy:
We debate, we do a bunch of different things, but it's mostly, you know, uh, it goes around pop culture. Then I got into a few, uh, fatherhood podcasts, and then it created my own father, had podcasts called the art of fatherhood. And I've been helping people create podcasts and, you know, um, create some logos for their, you know, their podcast. So it's been a fun journey and it's great to see the evolution that's where you've, I feel like, uh, you know, I've been there from the beginning. Cause even in my radio days, they were like, Hey, you should do. After shows our program directors like you should do after shows. People are like doing like these after show, they're calling them like pod something or whatever. And I was like, okay, we kind of started doing that. And we didn't, we never really called it a podcast, but I was working for clear channel at the time. Now it's iHeart media. And they were like, yeah, have, you know, have all the, the, you know, the on-air talent, the on-air DJs start doing something that they can just promote online and, you know, drive traffic to the website. So it's kind of there. And that's how we, you know, the guys and I got the idea after we all left radio,

Rob Ainbinder:
You have some deep experience of par, I guess. I didn't realize just how deep it was. Yeah. And you talk about how podcasting has like, like I host my own podcast on my own website and I just recorded in anchor and it's amazing to see how it's gone from like 2003 was like this huge ordeal to get it done, but there were people doing it. Um, I didn't do it. I was blogging then, but people were doing it and, and did it pretty well. Um, and then it's continued to evolved, you know, what's your advice for people that are thinking about

Art Eddy:
Starting one? Yeah. I'm not going to do the typical, like joking, like, Oh, don't, I would say, cause like, cause now everybody feels like there's, everyone's got a podcast right there. The joke is like, even your grandmother has a podcast, but it's like, no, cause everyone just exaggerates. And of course everyone, you know, now on the, with the pandemic, everyone's like, Oh, they created a podcast and now it's like, Hey, we're going to be a guest on my podcast. Sure. If I'm a guest on your podcast, you're gonna be like, it was all of these things, all of these, you know, memes and all this other stuff, it comes down to it. If you, if you are looking for a podcast, I would say, do your research, don't buy equipment right away. Don't like, don't buy like, Oh, I got a Yeti and I got this.

Art Eddy:
Like don't, don't don't because if you do it for fun and doing it on a topic that you are passionate about, and if you do it by yourself, God bless you. I do it in, I have an interview format. So I'm always having someone on, I know you do like a five minute three, like it depends like, you know, three to seven minute podcast where you going to be talking about like, by yourself, that stuff is hard. You gotta be engaging. You gotta, you know, and, and you do like, I, I, one of the episodes I said to you, I love the fact that you were like, I was truthful to a client and you know, I, I could have been, you know, when one direction, but I went the honest route and I think that's a great life lesson. And we're in an age where as your kid, your, you know, your daughter is older than my daughters, but like, they're going to see this, right. They're going to, like, these podcasts are going to live, uh, on forever. Right. Hopefully depending on the storage space. But like, yeah, kids will see that and they'll see like what you're doing. So, but I'm sorry I digressed from that. But I would just say like, no, the topic you want to like you, that you're passionate about, you'll just do something because everybody else is doing something, right. If you have a passion about comic books, if you have a passion about design, you have a passionate about travel. You have a passionate about sneakers.

Art Eddy:
Um, just, I would say, do a little research to see what's out there. The only thing I would say in the, in the sense of research about other podcasts is like, you don't want to steal someone else's podcast name. Right. You might come up with a catchy idea, like all about kicks. If you're talking about sneakers, right. And you're like, Oh, I'm going to do that. Then you create this whole design, all of a sudden then, you know, you get like a couple people email and you're like, Hey, we already have a podcast, please don't, you know, Jack our title. Right, right. So I would just say that from that standpoint, you know, make sure that your, your, your title is original, go to iTunes, go to SoundCloud, you know, before you buy, like the server space take like five episodes. Right. And if it's by yourself or if you're with other people, give it to some of your friends who will give you that tough love and be like, Nope, not having it, or this is pretty cool.

Art Eddy:
I think, you know, once you and your, you know, CO's have a good chemistry, you guys will be fine. And that's the thing too. Like if you're doing it by yourself or you're gonna be doing with, with a bunch of people by a couple of people it's going to take while it's not going to be a smash hit, like your first podcast, isn't going to be, you know, right out of the PA you know, it's going to not, and that can be a home run. So just give it a while and stay committed to it. If you really want to do it, do it. I've had people ask me questions. I try, you know, try and help them out, give them, you know, my experience. And then like, and it's fine. Like they do like maybe two or three or four podcasts. And then they're like, yeah, I'm done. Or like, I'm not making money off of it right now. Well, how many, how many podcasts have you done? 10. Okay. If you want it to make money, like you see, of course Kevin Smith or people who are in radio or, you know, celebrities have a podcast and they've got sponsors right away. Right. They got cloud.

Speaker 3:
Right. So

Art Eddy:
Don't rush in and feel like you're going to make millions of dollars because you see, you know, I'm bring up Kevin Smith because he's got podcasts or podcasts or their pockets, like find your passion, explore it. Like kind of like do that, like back in the day, like the spider web thing, when you're riding a, uh, you know, a fictional story for English, you had to kind of like have the subject and you like learn at different things where it was going to be. But the mind map. Yes. Yes. So just try and find like where you're at, what you want to talk about and be a hundred percent passionate and a hundred, a hundred percent genuine. Because if you're trying to fake it, people are gonna be like, what is this guy talking about? Like, am I started talking about doing a podcast about SEO?

Art Eddy:
Yes. I know it from my website. Or do I know it? Like you rub? No, I'm like, this dude is wasting my time. You might spend more time just to make fun of me because of like what I'm saying. But like, when you guys started the podcast, like you guys like, all right, you kind of talk to each other, you know, why you want to do it? What are you going to do it? And kind of go from there. But the biggest thing is I see a lot of people, like, what equipment do I need to buy computer? You have right now, just like, even, even your phones, your smart phones, they have great phones. I mean, they have great, uh, microphones. They've got great. Uh, cameras just have fun with that experience it, you know? And, and see if you keep, if you want to keep on doing it, then if you're, you know, if your heart's in it and you have like this plan and yet down the road, you can definitely make money depending on how many listeners you have and all that other good stuff. But yeah, don't go, like don't buy like $500 worth of equipment just to collect dust.

Speaker 4:
A couple of things coming out of that one, I have found I'm using a Yeti right now, but it's, I've had it forever. I don't like it. The best quality I get is when I'm recording straight into my iPhone. It's crazy. It is the best quality. And that's what I tell people too. It's like, it's the same thing. You bring up an interesting point. And so here's my question for you. We host on Buzzsprout and I'm RA I know I'm involved in the Buzzsprout community on Facebook, and I think I've dumped Robin there as well. And one of us, I swear, at least once a week is the monetization question. So what is a, why don't you, since that's everybody is going to ask that question, what would you say are some of the benchmarks? I mean, obviously, yeah, you need a lot more than, I mean, I had, my first podcast was on my 10 to 20 parenting and I probably had a hundred episodes on that.

Speaker 4:
I never did monetize it, but that was, you know, eight years ago. So, um, what would you say are the benchmarks, um, what to kind of strive for? I mean, first of all, you're right. Do it because you love it. Not because you're looking to make money because you, ain't going to be a millionaire. You are definitely going to spend, you're going to spend more money on your podcast. Most of us, I would say 99% of the people are who wants to spend more than they make ever between hosting, et cetera. Um, but can you give us, you know, a few, um, benchmarks that people can kind of set in their mind,

Art Eddy:
You follow these 10 steps, you can make podcast money overnight. Hey, everybody know the biggest thing is create a following or just create engagement with your audience. Right? The biggest thing is, you know, again, taking back to my radio days where we were a local radio station, we were in New Jersey. We weren't the number one market, but we created this, this band of followers who were kind of like, yeah, we're going to, you know, you know, w w not like ride or die, but this is a sense where like, whatever we, wherever we were going, whatever we were trying to promote, they would help us out. So you want to create an audience. I mean, again, like be authentic. People will see that and they will, they will like tune in and they'll subscribe. So you want to get a bunch of subscribers. People's, you know, say like, get on a, um, a male, um, an email list or an email blast list where you get a newsletter and you'll send it out to people.

Art Eddy:
But for me, I don't do a newsletter. People who do it, that's great. I just make sure that every Monday, my podcast comes out, people will know. It's like clockwork that they can expect Monday morning, a new podcast will be out. So you gotta be consistent with your plan, but you don't have to do it every week. If you just say like, Hey, you know, we're going to take a break. And, uh, and then two weeks we'll be back. You'll just your, your audience will be like, all right, cool. Something comes up. And all of a sudden you can't do it like medical emergency, wherever the case may be. You can be like, Hey, I'm taking a sabbatical or I'm taking a hiatus right now, but you just want to make sure that you're creating the content that people can rely on. I think one of the biggest things that I have found in my podcast and the way it's been growing and all that is because every Monday, a new podcast comes out and I am about, I I'm looking at my computer right now and I have four.

Art Eddy:
And I just, and again, today's, today is Monday. So I published interview with a NASCAR driver, Kyle Bush, for my podcast. I've got three in the can, ready to rock and roll for the next three weeks. So if like, you know, life gets in the way, whatever the case may be not going away, but like more things that are important that could pop up. I got that there. So it was just consistency. I know it kind of went a long way around in that explanation, but just be consistent of people can be like, Hey, I want to listen to their podcast. And they come out every, you know, whatever day that you guys come out and produce, but it's just like be consistent. So

Speaker 5:
Be passionate, be consistent.

Art Eddy:
And then after a while, once you build up some clouds, and when I say cloud, it's just in the sense of like, once you get a bunch of listeners, once you get people kind of like sharing your stuff, advertisers will see that, right. And know your market. Like, if you're going to be talking about sneakers, right. Maybe hit up, uh, maybe not maybe a Nike or Reebok or an Adidas right away, because they already sponsoring like the, you know, the big name podcasts out there. Right. But find things that are around sneakers or, um, maybe like, uh, people that create, um, you know, cabinets for your sneakers or displays and all that. So you can reach out that company X and be like, Hey, I know you guys, um, look to display sneakers. I would love to promote you guys as business. Here's some sponsorship rates.

Art Eddy:
Right. And then they're going to want to know your downloads are going to want to know how many people subscribe and all that other good stuff. So I would just say like find, um, advertisers that will kind of, you know, that what your subject is is, is something similar, right? For me, for like fatherhood, right? There's going to be parenting stuff. There's going to be kids toys. There's going to be kids books. There's going to be apps that are, you know, designed for kids or, or parents. So that's the thing that like, I'm like, I'll reach out to those companies and see if they want to, you know, work on it. And then obviously show them links to like, Hey, this is the podcast. And this is in, once you get a sponsorship, send out, like, you know, when you do a proposal to a company sending out like, Hey, this is what I do with company X, it'll be the same, you know, the same thing, unless you kind of want to switch things around, but this is what, you know, I've done.

Art Eddy:
Let me know what you think. And then you, and then they'll probably in any business, you start talking money, how much is the rate? Right. So like, don't shoot for the stars. Just start getting some, because after a while people like, Oh, that company sponsored him, that company sponsored them. All right. So they must have found something there too. Right. So, but again, it's gonna take a little bit, don't feel like, you know, episode could take episode 50, you could take episode 70, whatever the case may be. And that's where you kind of go in and, you know, Kristen, you said, you know, you didn't monetize your first podcast because maybe you weren't thinking about that now because you know, people are spending money for podcast sponsorships. That's a, you know, it's a way to, you know, get some income, right? So those are the things like be consistent, be authentic. And then also to reach out to clients or companies that fall in your podcast, wheelhouse, if that makes sense.

Speaker 4:
So in your experience, um, and as a listener and as a producer, which type of format do you find is the most popular? Is it the solo? Is it the group? Is it whatever,

Art Eddy:
I'm not trying to be calm and do an easy answer, but it's whatever. I mean, think about if we all said like, Hey, the three of us talked about our favorite type of ice cream, what would yours be? What am I being, what would, Rob's be right. It's going to be different. And so you kind of, again, listen to other podcasts, see what you like about them. And don't like it, and don't carbon copy them, but just, you know, add certain things. It's almost like a buffet where like, I'll take a little bit of that. I'll take a little bit of that, put that together. And that becomes my podcast. Do what's comfortable for you? Some people like the conversation, uh, like my format is a conversation where it's a, one-on-one,

Speaker 4:
That's my preference. When I'm listening, I prefer the banter, the chemistry,

Art Eddy:
But then like, some people love having a group of people just chat together or almost be like on a, um, a panel. Right. And then some people just like a storyteller. There's a lot of people who are now kind of like they're creative types that are just like, Hey, you know what, I'm going to create a Netflix series, but it's going to be a podcast series and this is what I'm doing. Right. And those, and that can also land you into a book deal too. Like if people like your stuff, I saw one person like land a book deal because they were kind of doing a fictional stuff like podcasts, and then, Oh, that's cool. Yeah. So, I mean, I'm not, it's not a cop out answer, but again, it's what you feel comfortable with. And there's there, there's a lot of people who don't like the interview style. There's a lot of people who like the panel style or, you know, a group of people, like some, there are some podcasts where it's like three friends and they're just like, it's almost like they're having a beer and you're like a fly on the wall and people love that. Right. It's kind of like a voyeuristic. Uh

Speaker 4:
That's, that's actually my solo, um, uh, my own endeavor right now that has been on hiatus for a year called it's conversations on the rocks is the name of the podcast. And that's the whole, the whole promise is that my guests determines the topics. So like, if I were to talk to you, it could be, you know, whatever you find, you know? So I just, I need to pick it back up. I, you know, you would think during the Rona I would have had, and I did, that's when I did most of my recording, but there's just so many things to do and life,

Art Eddy:
And that's the thing. Cause you, you, you that's spot on because there's so many different things that you're going to get caught up in. And then you're, you almost don't overthink the podcast. If that makes sense, where you try and do like, Oh, I'm seeing like this, like again, someone who's like maybe charting really well on iTunes or wherever the case may be. It's like take a look at their staff. Right. You can take a kind of look at like, I'm a big fan of the Dan Lebatard show. He used to be like, their crew used to be on ESPN. They left ESPN and now they're doing, um, and granted they had podcasts experience like podcasts, um, viewership as well, because not only did they do the radio show on ESPN and do like a TV show that simulcasts, but they would, of course, like everybody, they do a radio show or they do like a, um, any type of morning show on ESPN or any, you know, whatever politics or whatever the case may be an hour later, you can find that show on iTunes or wherever you get your podcasts.

Art Eddy:
Right. But I hear like Dan Lebatard now he's, you know, he's got, um, they just are all podcasts now, but you look at, they've got two hosts, um, uh, like a bunch of producers who are also part of the show as well. So again, you can feel like I have to do X, Y, and Z and ABC, and one, two, three, and all that other good stuff. But again, if it's just you and someone else, and depending on if this is, you know, if this is not your moneymaker, cause it's probably not going to be right in the beginning, don't feel like you need to be that high quality. You, I mean, audio quality. And, um, like I said earlier, where you're producing a show and people can count on it or the are, to me are the two big things that'll make your podcast grow.

Art Eddy:
Like you want people to be, um, you know, can count on when your podcasts and hook on to come out and to your audio, quality has got to be great. I know it said don't buy the, you know, the great equipment like, and you were saying like, your phone is way better, right? Like the Yeti microphone. So just make sure that the audio file is great and the audio quality is great. And, um, you know, you're, you're producing a show. Um, whenever, like, if you're doing a, to like a bi-weekly show or twice a month or whatever the case may be, just make sure you're consistent. But, um,

Rob Ainbinder:
Yeah, I think my mic was 50 bucks. I mean, that's, I mean, that's,

Speaker 4:
Mine was free. It was my ex-husband's.

Rob Ainbinder:
There you go. Even better, even better for the Victor goes the spoils. No doubt.

Speaker 4:
Okay. So, um, over, was it over Christmas? I don't, I never listen to terrestrial radio. Right. I'm always, either listening to my own sound, my own sale track. Yeah.

Rob Ainbinder:
Let me tell you about Chris sits on soundtrack

Speaker 4:
My own playlist, or I'm listening to Sirius. Right. And I can't remember now why maybe I was riding in the car with somebody and I kept hearing the advertisements for a new podcast called the cadaver gals. Right. And it, and I was like, first of all, I was like, what's this commercial stuff. So I got one. I was like, God, terrestrial radio has a lot of commercials, but obviously it made an impact. So finally, when I was driving up to Pittsburgh to see my middle daughter at school, um, I convinced her two friends. I said, Hey, I've been hearing about this. Let's listen to it. And so we tuned in, and it was basically three. And I think, how have you heard of it yet? So basically the way they tag it is, um, it's sex in the city meets something. So basically they talk about ways people had died.

Rob Ainbinder:
Yeah. Well that sounds like a rip off of like my favorite murder.

Speaker 4:
I don't know. But let me tell you two girls, we got three quarters of the way through the first episode and it was awful. And I was able to figure out that it was part of the iHeart radio. So where I'm going with this is, it seems to, I mean, with everybody jumping on the podcast bandwagon, that's been a bandwagon for 10 years. Now. It almost seems a little, you know, like every, so I'm looking at iHeart radio, probably just pulling three. And it was awful. I mean, I, we could not, I mean, and when I say we'd listened to the three quarters of it, that was a quarter longer than any of us wanted to. Um, and so, you know,

Rob Ainbinder:
Let me just quickly, why, why did you find it awful?

Speaker 4:
The content was horrible. The content was bad now. Not actually, let me take that back. The stories were interesting, but them as hosts were awful, it, you know, it was giggly. It was everything that I hate. It was giggly. It was, it just, it, I, I just, I was a little sad that I thought it was such a great, such a cool concept or could have been. And just because, you know, they grabbed DJs or whatever they're called at iHeart radio and said, Hey, here, you're going to go do this now, maybe. But the two that were riding with me were 20. So if it was going to appeal to anybody, it probably would have appealed to them. Yeah. And we were all just like, my ears are bleeding, this is awful. So it's gotta be, you know, I encourage people to don't let that intimidate you. Like, it goes back to what you were saying, giving good content, good quality content, engaging with your audience and your followers, um, is really more important than the fact that you've got iHeartRadio funding your podcast. But how many podcasts would you say that are out there are loaded like that

Rob Ainbinder:
In the sense of like getting advertisement

Speaker 4:
That you would think like, I didn't realize it was an iHeart radio podcast. I thought it was. And I was like, they must have been around for a while because they were advertising. And I just, I w I was kind of, well, I was half paying attention things. Um, not realizing that the station that was on terrestrial radio was an iHeart radio station. So it didn't click to me that it was an iHeart radio podcast.

Rob Ainbinder:
Sounds like our heart. Radio's just like, like trying to do with podcasts, what they did with radio stations. Yeah. I mean, yes. Yes, they are.

Speaker 4:
I mean, we're on iHeart radio, so I can't say

Rob Ainbinder:
Right. But the direct iHeart stuff, right. Like, they're trying to, like, they did the stations nationwide, then they stream them online. Now they're in podcasts. Now they're copying other podcasts, like other independent creators and trying to create a network of podcasts to loop you in so that you get exposed to their out impressions.

Art Eddy:
Yeah. I mean, there, again, just working for, you know, back in the day clear channel, which is now iHeart media. They actually, someone approached me, uh, for one of my podcasts to see if they would want to not buy it. But just in the sense of like, Hey, stream it only on ours and, you know, being exclusive and we, and we pay you something. And I was like, all right, cool. And so we started, you know, possibly working something out, but then I was looking at the contract and looking at some other things, and I was like, some of the creativity would go away. Some of our, like, everything that, I mean, this is my baby. Right. So I'm like, I'm not, I'm not going to do that. Like, even if you look at Amazon now too, I've I saw Amazon reaching out to me being like, Hey, can you, do you want to stream it on our site or something along those lines?

Art Eddy:
And there's a quick like, yes, add me right away. But then I looked at like, I didn't hit that button. I looked at the small print. And it was almost to the point where you, if you, if you said yes, they would own rights to part of your podcast and all that. So that's another thing too, where like, yeah, distribution will be great and all that, but just in the sense of like, if you can get it, if you can, like you said, you're on, I, uh, I heard a radio or IRR podcasts, so many different places where people can pick up your stuff that you've done. This is going to sound weird. You might not need an Amazon. You might not need this or that. Like, of course, if you were to hit the, you know, the big spots where people get their podcasts, whether it's iTunes or anything, that's, you know, a smartphone for Google apps or Android and all that, that's where you want to go.

Art Eddy:
And you're going to hear people promote other podcasts. Like I, you know, I listened to terrestrial radio here and there, just because again, I want to see what that medium is doing, especially when I'm in the car. I mean, I'll listen to podcasts or I listen to Pandora, like soundtracks. That's like how it gets kind of, uh, uh, you know, juices flowing, I guess I'm always listening to like star Wars or Harry Potter or whatever the case may be. Like, I just, I just love that type of like movie soundtrack. And I just, you know, whether I'm writing a blog post or creating something or getting ready to prep up for an interview, like, I just, I liked that, but there was a station, uh, here in North Carolina that I was working with. Those possibly can get a job with. And that's, that's a story in itself.

Art Eddy:
But like, I just remember, like they were trying to, at that time, it was like a year and a half ago. No, well, yeah, it was about 2019 and they were all about like, everything needs to be a podcast, everything. And it's like, yes and no, like, again, if you're just doing it just so we can say we have a podcast, some of those shows like half those shows, I'm not just saying like here in North Carolina, but like all those radio stations, like you're not going to be committed to that. Right. Like you're not going to do,

Rob Ainbinder:
Is that the one that did a creative interview with you? Where of the creative interviews?

Art Eddy:
Oh man. Yeah. Got my blood boiling, but no, I'll, I'll joke aside. Like, you're gonna see all of these podcasts kind of get promoted because it's under their umbrella. And if that podcasts, you know, gets a bunch of downloads and it sucks, you know, succeeds then like iHeart raised like look at all these podcasts that people are downloading and writing reviews and all that other good stuff. So that's another thing where it's like, yeah, you're getting pushed into this one podcast. Like you said, like it sucks. Right. You're like I stopped listening to it. And so you probably didn't hit subscribe. Right. When you were listening to the first one, if you enjoyed the few, like the first two or three listened, then you're like, all right, I'll hit that subscribe button. Right. And that's another thing too. Don't self-promotion is huge. So like, when you're doing your podcast, always ask like, Hey, wherever you're listening to rate and review rate and review, like, that's the biggest thing.

Art Eddy:
Like, again, going back to, uh, Dan Lebatard [inaudible] so you're like, Hey, cause they have a bunch of different podcasts. They're like always, you know, rate and review and subscribe and then unsubscribing to subscribe again, because you know, messes up with the algorithm and it like helps them out, like go on like the higher charts. So there's different, like ways that people like hit the charts. At one point I was featured on, um, for one of my father had podcasts. I was featured up on the, the banner for family podcasts and it was great. And I was like, sweet. And that's where a bunch of like new subscribers came in and all that, um, networking is huge, but like, don't feel just because you hear this and I'm so glad you mentioned this, a Christian, because it's like, yeah, you heard it. Like, like you said, like, not that you listen to the radio a lot, but you heard it, you know, the advertisement you go and check it out. Cause it sounded pretty cool. And you're like,

Rob Ainbinder:
That's the only way to describe. Yeah. Well it it's, uh, it literally, it sounds like it's a derivative of something that was original first mover advantage. And that is possibly my favorite murder. Yeah. And my favorite murder, I only know about this because my girlfriend loves that podcast. They have rabid fans, merchandise. They started their own podcast network and they talk about murders throughout history. Well, and I think that's where it does sound very similar, Rob. Um, however it, um, like I just couldn't get past it. Maybe it's just my, I just couldn't get past, I've got three daughters. Two are, so I'm not the giggly female. I'm like just again. No, she's not. I mean, I laugh, but I'm not, I'm not like that.

Art Eddy:
No, there was, I got an email, a couple of emails being like, you need to stop laughing and you're like in your interviews with some of them, cause you like, there's certain things I find funny, like I'm, I'm going to laugh, but they're like, one of them was like, I enjoyed this podcast. I've enjoyed a lot better if you didn't laugh so loud and hard, like not loud, but like in the sense of like, he's like, you were just kind of giggling and I'm like, Oh, and you, you bring that up. It's like, all right. So you, you kind of take mental notes. So when you're, you know, prepping up for the next one, it's like, all right, someone's funny. Maybe do a little like ha and then move on. Right. But there was somebody I forgot who I was. I think it was JD smooth. I was interviewing him and we were, um, singing Bobby Brown's humping around together. I don't know how to just popped up. And I was just like, laughing my off. I was just like laughing in there. And that was the one I was like, this was great. But like, we could have used less of you. Laughter. I was like, okay, I don't get the best laugh. I can get it.

Art Eddy:
I was just enjoying the moment. So again, be authentic. But again, like take, take notes, like take that criticism. It might suck when you first read that email or someone says something on re on a, you know, a review, but it's like, all right, you can build from it. That's right. You know? So that's another thing. Look at the comments, look at the reviews, see where, you know what people are asking for there's people like, Hey, love this guest. What do you think about, you know, so-and-so from my format where it's a conversation where, you know, interviewing one-on-one. So it's like, Oh, I never really thought of that person. And don't just interview the people you want to interview. But if like you're talking, like in my case with dads, don't just talk about, talk to the certain guys, talked about a bunch of other, you know, a bunch of other dads that maybe you might not know too much about, but other people your audience would be like, Oh my God, he got him.

Art Eddy:
Or she had this conversation. I can't wait to hear what you know, that guy, his take on fatherhood is so like, don't just follow it. Like don't put the blinders on and just like, feel like interview everybody you want. Yes, those are gonna be great interviews. But also to think about your audience and the, one of the biggest things for me is back in my radio days when we were talking about advertisements, one salesperson was like, yeah, are you might not like fishing, but a bunch of guys like fishing, right? So if you're going to be on this classic rock station, you got to know the ins and outs of like, are this one, uh, sponsor. And so I went to the S you know, down to the store and I realized like, all right, so these are the main things is, you know, some fishing lingo, right?

Art Eddy:
So it didn't sound like such a new, but again, just with your, your, your podcasts, there might be topics where you're like, I'm not going to cover, I don't care about this, but other people might. And so if you want to like, expand your listenership, bringing in other, like other views that are not similar to yours, and those are great conversations. I mean, I've had great conversations with people who I thought, man, this is going to be a bad podcast or a bad interview. Cause I got like pitched to it. But I'm like, well, that's a, it's a pretty cool name, but I'm like, we've got nothing in common then halfway through. It's like, all right, cool. We are kind of similar. So just again, we were different on some things, but we were, you know, same on some other things, but, um, that's another top tip, whereas it's like, don't just pigeonhole yourself with one point of view, look at different points of view when you're staging a pocket.

Speaker 4:
So that brings up a question. Do you, in your opinion, your professional opinion and your personal opinion, think that you can say not you, but you general can skew too far to the general side and too far to the niche side. Like for instance, going back to like my conversations on the rock, that's just wide open. I mean, is, do you think if it's too broad is not a good thing and then do you think it too niche is not a good thing. So is there a happy medium, which

Art Eddy:
I think, uh, I think that it's a happy medium, right? You can have a couple of podcasts where it's very general. And so maybe if you're bringing someone in where they have that, let's just say I interview someone, um, Jimmy Stafford, who used to play in the band train. Right. And someone who follows them like, Oh, I'm not really a dad, but I kind of want to check this out because it looks as though this guy is talking to him, not just about father, but about his creative process and his new album. So I kind of want to get that right. So there are, there are going to be conversations that it gets very, very specific. And then there's other ones that are in general, I would say, uh, I think you're right. Like a healthy mix is going to be perfect because there's going to be times where everyone's like, man, our got way too deep into fatherhood on this one.

Art Eddy:
I'm not a parent. I don't care this. You know, I liked so-and-so but like I could kind of, and again, you can fast forward in a, in a, in a podcast. Right. Um, but like, yeah, I think you find that happy medium where you're, where there's things that everyone can relate to. And there's certain things that maybe a quarter or half of your audience is going to, uh, you know, relate to. And that's fine, but don't just do it all the time. I mean, unless you, if you want to get seriously specific and that's fine, that's going to be an, a great market for you in the sense of like, you have like that following and that following could be like rabid dogs in a sense of like, they'll will, they'll go to a war for you, so to speak. Right. And you might get half of, you know, the potential listeners turned off and they're like, yeah, I'm not going to subscribe anymore. I won't listen. But if you have that base and more and more people word of mouth, right? Like they could like expand your audience. But again, like if you do more general, I think you're going to get more listenership.

Speaker 4:
Awesome. So we have been talking to art, Eddie podcast, granddaddy and producer, and some art play expert.

Art Eddy:
I to make a podcast granddaddy, I like that. That's great podcast,

Speaker 4:
Please. Excuse my rude coho expert and producer. You can find art@artofthefatherhood.net and anywhere podcasts are sold. All right. I think we're coming in. We've got about five minutes left. So give us some Sage wisdom. So, all right. Let's give somebody, let's say I've never done a podcast before and I want to do it. Um, tell me, give me the five ready money and they want your help. So no, tell me what are the steps? What are the, you know, kind of like, okay, first you do this, then you do that.

Rob Ainbinder:
Then you do this and then

Art Eddy:
True. Yeah. So I would say like, again, just keep it really simple. Don't overdo it. Think of a topic that you want to talk about that you think other people might be interested in. Right. Get that, get that other way. Flush some ideas out there. Think about what format you want, whether it's going to be just solo, whether it's going to be you and a buddy talking about that topic or whether you're going to interview people then, all right, how are you going to record? It's going to be a lot easier for you to just by yourself. If you have you and your friend, that could be easier too. If you're going to be interviewing someone, that's where it gets complicated and making sure you have, um, schedules meeting up right. And the software to do it, but just know what type of format you want.

Art Eddy:
What's your topic. And just do like five episodes and then edit them and like their software, you can get online for free, um, where you can just kind of mess around or don't even edit it too, too much. And just send it to some friends that you, you know, you appreciate their, uh, advice and, and, and their comments and send it off to them like, Hey, this is the podcast. This is what I'm trying to do. And if you don't have a name for it right away, don't worry about it. Don't worry about having a logo. Don't worry about like having an Instagram or Twitter handle or a Facebook just slow pump the brakes on that. Just keep it really simple. Start off small record, like a 30 minute podcast. And you know, or as whatever time you feel comfortable, don't like spend an hour on it.

Art Eddy:
I would say like, if you're starting out, go from like 10 to 30 minutes, then do have a couple under your belt, send it off to your friends, let them know, you know, get their advice, get their, you know, comments and what they think. And if it's something you really want to, you know, pursue, keep on doing it because you will get people listening. If you keep on doing it a consistent basis. And then you go from that, it's almost like working out, right. If you do, like people say, of course, like when people start working out at the beginning of the year, go to jams or running or walking now in the pandemic, people are like working out at home. If you do it for two weeks straight, it becomes a habit. Right? So if you keep on doing the podcast and you enjoy it and it doesn't feel like work, then I think you got you're on to something and other people will follow. Like your, your listeners will come if you keep on producing content. And then if it's good content and the audio quality is there. Excellent. Thank you. Art. My pleasure. Yeah.

Rob Ainbinder:
Rob, you want to sign us off? Yes. The content Queenie cue cards. This has been the content creators chat, where we chat with people about fundamentals of marketing tactics. You can find us on podcast platforms everywhere and, um, and on Facebook and on the web, on the interwebs, you can find us anywhere. So you can also find us on the interwebs. Thanks so much for joining us today. And, um,

Speaker 4:
We've got another episode coming at you soon, right? And until we meet again, everybody go out and create some kickin content. See ya.

Speaker 6:
[inaudible].