Marketing channel strategies that drive growth

Design a digital channel strategy to gain leads and win new customers.

We don’t talk enough about how a smart digital channel strategy can drive customer acquisition, retention, and overall satisfaction. I have probably wasted months of my life on either the wrong marketing channel or doing a poor job using one of them. And I still cry sometimes alone in my bed, thinking about it ;)

Marketing channels are how you get your message to prospects and customers. Picking the right channels and using them properly can help you find new customers, increase sales, and build your brand.

You're probably already using email marketing, social media, and maybe podcasts or video. They are many ways for you to make the same mistakes I’ve made. 

Many people often waste time trying to increase their productivity per channel. It's not necessarily wrong, but your first step should be to have a coherent digital channel strategy. You can then avoid wasting time on the wrong channels.

In this episode, I cover: 

• What are marketing channels, and how to think about them
• What are the top marketing channels
• All marketing channels have distinct cost structures, reach, and ROI.
• Typical mistakes people make with channel strategy
• An overview of our own marketing channel strategy example for 2023

Selected Links:

• Arvid Kahl's book The Embedded Entrepreneur
• Arvid on Twitter
• Luca on Twitter 
• Luca's lead generation product: https://www.hivoe.com/