Today I had the absolute pleasure of speaking with wife and husband duo Julia and Trevor Cash, co-founders and, respectively, Creative Director and Managing Director of Mad Beauty. Over the last 25 years Mad Beauty have been well recognised in the gift industry for trail blazing beauty products into the gift space. Their innovative and brand-protective approach to both their own brands and licensed products comes from a fascinating history that we hear all about in this episode. Enjoy!
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
This episode we’re joined by James Arnold, CEO of Birchstone Markets. We’ve talked about finances before on this podcast, but this is our first foray into Foreign Exchange, one of three key services delivered by Birchstone. Get behind the scenes with James as we learn about how the company came to be formed in 2021, and the fantastic culture and ethos they’ve created in the business, plus how they’ve embraced technology to set themselves apart from the competition.
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
This episode we hear from Oli Hills, founder of Nonsensical, an agency focussing on TikTok content creation and consultancy. TikTok is one of those platforms that so many people enjoy, and yet so many small businesses, particularly in gift, have yet to take advantage of. With the addition of TikTok shop now is the perfect time to hear from Oli, a true expert, and understand how to get started and make an impact with your products. Insightful and entertaining, as you’d expect!
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
Today we’re joined by the inspirational Morena Fiore, founder of Kodes - designer, retailer and wholesaler of an amazing range of unique, handcrafted jewelry, including Gift of the Year finalist product, an aromatherapy essential oils diffuser bracelet. We learn all about the origins of Kodes and Morena’s hands-on, risk free approach to launching, marketing and growing her business. You’ll also enjoy a bit of a marketing tangent, as Morena and I tap into our marketing knowledge to give some great tips and advice for self-marketing your business.
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
In this episode we learn about a different aspect of financial services - financial planning and wealth advice. Andrew Snowball, soon-to-be Director of Greycoat Financial Services talks us through how they help business owner plan for the future, unlocking hopes and dreams for holidays, property, and legacy for their families. With a focus on lifestyle and wellbeing, this is a fantastic insight into how acting now can help you start your journey towards the kind of lifestyle you’ve always hoped for, rather than waiting for retirement.
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
Today we’re joined by the amazing Aylish Ellwood, Trade Marketing Manager at Enesco. A true giant in our industry, the UK arm of Enesco are celebrating their 30th year in business in 2024! In this episode Aylish takes us through the history of Enesco, (and she was there for almost all of it!), we talk about marketing, trade shows, and of course we hear all about the fabulous Enesco gifts that made it through to the finals of the Gift of the Year awards!
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
In this episode we speak to Steve Harris, Director at Central Business Finance who tells us all about the history of the company and the opportunities available to businesses to raise finance to either proactively support growth or reactively help with cash flow and debts. A lot of small business owner don’t realise the amount of support out the options available to them to expedite growth, and Steve is the perfect person to talk to if you’d like to learn more.
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
Today on the Gift-Cast we learn about a brand new area of the gift industry not yet covered in our previous 63 episodes - books as gifts! We welcome Lewis Dawson from the family-run business Bookspeed, one of the few UK companies specialising in the unique realm of selecting and wholesaling books specifically to the gift industry. We learn Bookspeed’s fascinating origin story, understand more about exactly how to go about selecting books that will sell well as gifts, as well as some insight into current trends in the industry.
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
This episode we have the pleasure of catching up with Lizzi Benger, Head of Marketing at Aspin - a company who provide incredible tools to help product design/supply companies get truly organised - tools like a Product Information Management system (PIM) and a Digital Asset Management system (DAM) to ensure that everyone has a ‘single place of truth’ when it comes to the information and assets associated with their products. They also have a Customer Relationship Management tool (CRM) which seamlessly integrates with the PIM, the DAM and Pixsell - their order-taking system, perfect for the sales side of the business, whether taking orders over the phone, on the road or at trade shows.
Join us to learn about the history and future of Aspin, their relationship with the Giftware Association and Gift Of The Year, and the incredible tools that they’ve developed over the last few decades.
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
In this episode we sit down with Julie Uherek, Vice President, Consumer Goods Fairs, Messe Frankfurt to explore the multifaceted world of exhibitions and trade events. We learn about the latest trends in the industry, the impact of digital technology, and effective marketing strategies to attract high attendance. Julie also highlights how trade shows are pivotal in networking and community building among industry professionals. Moreover, we explore the integration of interactive elements and technologies to boost attendee engagement and ensure a memorable experience. Listen in as we gain unique insights from Julia about what excites them in this evolving field and the future of trade shows.
-----------------------
Welcome to the Gift-Cast, previously know as the Product-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Gift-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
In today’s episode we have the absolute pleasure of meeting Miranda Khadr, owner of Provide Finance. In a change to the usual guests, we’re introducing you to a supplier member of the Giftware Association - that being someone who provides services to our members, rather than being a product supplier, a retailer or an event manager within the gift trade. In this episode learn all about the amazing new finance platform that Miranda and her team have built, plus the options available to you for consolidating debt, garnering investment for growth, and much much more!
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
In this episode of the Product-Cast we meet the inspirational Rachel Wilkins who, after too many years in the corporate world of marketing, took the leap to take her side hustle and make it her own business. 2 years of saving up and Rachel was able to step out of her Paye role and become her own bsos, and the founder of Dinky Artist - taking children’s art and turning it into incredible giftware.
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
Here we are with the latest instalment of the beautiful Prod-Cast, and this time we're joined by Stacey McNeill of Fox Under The Moon - a progressive brand focussed on mental health and wellbeing, and ALSO the winner of the People's Choice Gift Of The Year award! We learn about Stacey's music side-hustle (find her on Spotify), her life on the road, and, of course, about her fantastic products and steadfast social media following.
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
Join us as we learn about one of the most progressive and exciting trade shows in the gift industry - the Brand Licensing shows! In this episode we speak to Ella Haynes who is Event Director at Brand Licensing Europe which is part of Informer Markets, a giant of a company who put on hundreds of events each year!
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail, supply, events and beyond, learning about their role within their business, their insights on the industry and, of course, to talk about their relationship with the Giftware Association and/or the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
We have a fascinating episode for you today as we learn all about the incredibly important work of the Genesis Initiative - a group made up of the leaders of 117 different trade associations across a huge variety of industries and trades who have a direct influence on the Government.
We speak to two Directors of the Genesis Initiative, Adam Tyler who is Head of the Financial Intermediary and Broker Association and our very own CEO of the Giftware Association, Sarah Ward. We learn about the history of the Genesis Initiative, how it works, the influence it has over government decision making, as well as a few historical successes and their current key focusses.
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
This week we're joined by Stephen Illingworth, Commercial Director of Widdop & Co. Join us as we learn about this incredible 140 year old company and it's family-run heritage. We learn about its origins in fine clocks and jewellery, its war efforts in WW2 through to blazing a trail in the race to export from China back in the 1970's.
In this fascinating episode Stephen bares all - the trails and tribulations of working with family and how that effects his life outside of work and, fascinatingly, Widdop & Co's recent drive to not just bring production into the UK, but a unique form of production that harnesses the values and versatility of Print On Demand for wholesale.
Listen on and ENJOY!
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
This week we're joined by Zoë Bonser, Portfolio Director, Retail Division at Clarion Events, meaning she's responsible for the delivery for 30+ retail and home exhibitions around the world each year including the hugely popular Top Drawer, London and Home & Gift, Harrogate.
Join us as we learn all about Zoë's journey into the world of event management, hear about Clarion's incredible and huge operation (offices in 13 countries!) with a focus on the future of Top Drawer and Home & Gift.
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
We're back at Spring Fair and this time running all over the various halls to catch up with those lucky companies and members who were shortlisted for the Gift of the Year awards!
Featuring;
- Chris Workman (Giftware Association)
- Crumble & Core
- Ian Downes (Gift of the Year judge)
- Letterbox Love
- Nicole Elders
- Rainbow Designs
- Widdop
- Wild Olive
- Wilsow (2022 3x times winners!)
Check out parts 1 & 2 of this special three-part episode for loads more interviews from the buzzing hub of the giftware scene, Spring Fair!
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
We're back at Spring Fair and this time running all over the various halls to catch up with those lucky companies and members who were shortlisted for the Gift of the Year awards!
Featuring;
- Fizz Creations
- Fox Under The Moon
- Gin Etc.
- Global Journey
- Mclaggan Mugs
- Nemesis Now
Check out parts 1 & 3 of this special three-part episode for loads more interviews from the buzzing hub of the giftware scene, Spring Fair!
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
We're back at Spring Fair and this time running all over the various halls to catch up with those lucky companies and members who were shortlisted for the Gift of the Year awards!
Featuring;
- Big Potato Games
- Cotton & Grey
- Home County Company
- Made Happy
- Metal Motif
- Professor Puzzle
Check out parts 2 & 3 of this special three-part episode for loads more interviews from the buzzing hub of the giftware scene, Spring Fair!
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each episode you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
With Spring Fair only just appearing in our rearview mirrors we grab two wonderful prod-cast veterans to tell us all about the return of this industry favourite trade show as well as some exciting changes to the Gift of the Year awards.
Therese Oertenblad is the owner of Small Business Collaborative and Louise Welsby is the owner of Buy From creative agency AND they are both regular judges in the Gift of the Year awards. This year, for the very first time, the final round of judging took place live at the Spring Fair (it's usually behind closed doors at the Giftware Association HQ).
Join us as we learn all about this fantastic show and how the judges and entrants felt about the new, revitalised Gift of the Year awards.
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
This week we're joined by Michael Apter, owner of one of Scotlands' best-known card and gift stores, Paper Tiger. Join us as we learn about the 40-year-old history of Paper Tiger, how they discover and meet new suppliers, and how they plan to celebrate 2022, the Chinese year of the Tiger with a huge fundraising campaign.
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
This week we are joined by a product developer in a very unique position! Linda Goodchild is right on the cusp of placing her first ever order of her first ever product - The Healthcare Companion. Join us as we learn all about the inspiration behind the product, Linda's 4 year journey to bring it to market, and some sound advice for anyone who's thinking about developing their first ever product.
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
In this episode we're joined by an iconic business within the gift industry, the wonderful Kikkerland and the Country Manager for the UK, Andy McLellan. Join us as Andy tells us how he, a Scot, ended up living in Norway working for Kikkerland. He pulls back the curtain on what it's like working for Kikkerland, how C19 has affected their business, and all about their amazing altruistic activities including a dollar-match campaign raising funds for Doctors Without Borders.
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
This episode is going to be super-useful for the majority of our listeners as our guest, Stuart Lorimer, an independent consultant specialising in Online Marketplaces, helps us understand about both B2C and B2B marketplaces, how to use them, how they can benefit us, and what to expect when signing up - commission, subscriptions fees and much much more. If you're struggling to get on board with online marketplaces or would like to refine your presence, then this is the episode for you!
-----------------------
Welcome to the Product-Cast, aka the Prod-Cast, brought to you by Gift of the Year and supported by the Giftware Association. The podcast shines a spotlight on the UK’s thriving gift industry, providing insight into all aspects of the creative and sales process, from concept to retail and everything in between.
Each week you will meet a new key player from retail or supply and learn about their role within their business, their insights on the industry and, of course, to talk about their entry or previous winner in the Gift of the Year awards.
The Prod-Cast is hosted by Alex Ryan - a marketing consultant and a gift/product marketing expert having spent 6 years as Head of Marketing at Paladone Products Ltd before launching his own agency, Marketing 101.
The Gift of the Year awards are the most highly respected industry accolades, aimed at recognising the best new products, talent and inspiration in our industry each year.
The Giftware Association is at the heart of the UK's gift and home industry with 70 unique years' experience. Listening to your needs and finding solutions to your problems. We can help you make money, save money and save time with our knowledge and contacts within the industry.
LINKS;
- Guest;
- Stuart Lorimer
- Email - stuart.lorimer@lidproject.com
- Host;
- Instagram;
.png)
Mad Beauty with Julia & Trevor Cash
46:43
.png)
Birchstone Markets with James Arnold
41:42
.png)
Nonsensical with Oli Hills
40:29
.png)
Kodes with Morena Fiore
42:45
.png)
Greycoat Financial with Andrew Snowball
37:22
.jpg)
Enesco with Aylish Ellwood
37:50
Central Finance with Steve Harris
41:51
Bookspeed with Lewis Dawson
43:20
Aspin with Lizzi Benger
40:51
Ambiente & Christmas World with Julie Uherek, Messe Frankfurt
42:40
Provide Finance with Miranda Khadr
32:31
Dinky Artist with Rachel Wilkins
34:16
Fox Under The Moon with Stacey McNeill
30:25
Brand Licensing Europe with Ella Haynes
35:32
Genesis Initiative with Adam Tyler and Sarah Ward
39:43
Widdop & Co with Stephen Illingworth
36:16
Clarion Events with Zoë Bonser (Top Drawer, Home & Gift Harrogate...)
43:20
PART THREE - Spring Fair 2023 - interviews with shortlisted Gift of the Year companies!
43:19
PART TWO - Spring Fair 2023 - interviews with shortlisted Gift of the Year companies!
31:30
PART ONE - Spring Fair 2023 - interviews with shortlisted Gift of the Year companies!
31:14
Spring Fair & Gift Of The Year Judging with 2x judges, Therese Oertenblad & Louise Welsby
52:03
Paper Tiger with Michael Apter
42:23
Healthcare Companion Start-up with Linda Goodchild
41:24
Kikkerland with Andy McLellan
40:44
Online Marketplaces with Stuart Lorimer
45:04