Rookie & The Vet: Navigating Long Term Contracts in Sponsorships Artwork

The Inches: A Podcast About Sports Sponsorship

Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!

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The Inches: A Podcast About Sports Sponsorship

Rookie & The Vet: Navigating Long Term Contracts in Sponsorships

December 14, 2023 • Nick Lawson & Rich Franklin

0:00 | 44:11

In sponsorships, our job is to generate revenue for our organization through the value we bring to brands.

Long-term contracts help us guarantee that revenue across multiple.

But how can we drive more long-term contracts with our sponsors? Even better, can we get our 1-year contracts to sign long-term ones?

In this episode, we dive into the ins & outs of long-term contracts and how you should be thinking about them in your sponsorship sales.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.