The Inches: A Podcast About Sports Sponsorship
Welcome to The Inches, a podcast that looks at how digital is changing the sports sponsorship & marketing game. Each week we dive into the struggles and issues we face in the sports and event sponsorship space.Hosted by Nick Lawson & Rich Franklin.Nick is the co-founder of SQWAD, a digital sponsorship activation company that works with some of the biggest sports teams in the world to help them bring ROI & engagement to their in-stadium activations.Rich is the Sr. Director of corporate partnerships for the Oakview Group, Acrisure Arena, and AHL Coachella Valley Firebirds. He has over 30 years of sponsorship sales experience in the sports and radio broadcast industry.Jump in and take a listen as we navigate through some of the toughest and most challenging aspects of the sponsorship business!
The Inches: A Podcast About Sports Sponsorship
Rookie & The Vet: The Rise of Women's Sports and it's Effect on Sponsorships
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Nick Lawson & Rich Franklin
With this year's NCAA WBB March Madness, we are seeing the exciting sports and players getting the distribution and attention they deserve.
The result is an explosion in viewership rates and popularity.
So how will this affect the sponsorship industry as a whole?
In this episode, we dive into how we see the sponsorship industry shifting with the addition of another major player in the sports landscape for brands to sponsor.