Sound Advice: Entrepreneurs Unfiltered

Shelly Nuruzzaman: From BANG! To boom: A late-blooming business journey

Sage Season 3 Episode 15

From wielding equations in a lab to crafting mouthwatering curry kits in her kitchen, Shelly Nuruzzaman’s career path took a very unexpected turn in her 40’s. 

Armed with a PhD, but in need of a change and a new purpose, Shelly traded her lab coat for an apron and began using her scientific background to fuel her culinary creativity.  

With the mission of bootstrapping her business, she rolled up her sleeves and started testing recipes herself, building her business and website from scratch. She has since achieved a multi-6-figure turnover and sold over 750,000 kits within the first 5 years of her journey.  

Uncover how BANG! Curry has found its way into kitchens across the globe, gaining millions of likes and views on social media platforms, with a best-seller spot on Amazon and a nationwide listing with Waitrose.