MASTERS OF MEDDICC
Masters of MEDDICC is a show where the world's best sales professionals are interviewed about all things enterprise sales and in particular relating to the MEDDIC framework, including MEDDICC and MEDDPICC.
Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™.
Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales.
Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.
MASTERS OF MEDDICC
Masters of MEDDICC - Lucy Williams-Jones - 21x Presidents Club winner - Episode #8
Today on Masters of MEDDICC, we welcome Lucy Williams-Jones to the show.
Lucy has gained over 20 years of sales experience and is a regional director for Datadog, leading a team of enterprise reps in the UK and Ireland.
In this episode, Lucy shares her strategy behind recruitment that leans heavily upon MEDDIC. We discuss desired traits in potential prospects and dissect what sets a good salesperson apart from a great one!
“…I know that I am engineered as a salesperson deep down.”
Timestamps:
[00:08] Introduction to Lucy Williams Jones
[02:09] Background on Lucy
[07:24] Criteria for working in a new company
[08:33] Misconceptions in Meddicc
[09:30] Leaving BMC
[12:28] The recruiting process
[13:42] Three traits to look for
[18:43] Learned behavior
[20:32] Being open vs being desperate
[25:21] Measuring success
[31:30] Covid diagnosis
[34:21] Personal connections and vested interests
[35:52] What have you learned going from individual contributor to leader?
[42:22] Underlying talent in addition to MEDDIC
[45:05] What is the most important part of MEDDIC
[54:54] Using your champion
[56:36] Overview of PRV process
Key Points:
- Three traits to look for when recruiting potential salespeople
1. Coachability
2, High EQ
3. Affinity for pipelines generation
- Remain open and embrace the sales process. Don’t try to cut corners and have confidence in your ability
- To become a great leader, one must put themselves in the salesperson shoes, set a scene early in the playbook, and be strong during the discovery stage
- Those most elite salespersons are seen as consultants