Heads Talk ®
A Fly on the Boardroom Wall
Weekly, in-depth dialogues with industry titans and top executives. From FTSE and S&P CEOs to C-suite leaders of renowned institutions, ℍ𝕖𝕒𝕕𝕤 𝕋𝕒𝕝𝕜® offers "𝔸 𝔽𝕝𝕪 𝕆𝕟 𝕋𝕙𝕖 𝔹𝕠𝕒𝕣𝕕𝕣𝕠𝕠𝕞 𝕎𝕒𝕝𝕝" insights into the pressing topics shaping today's business, finance, technology and geopolitical landscape.
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Heads Talk ®
198 - Mike Storm COO: Neurotech Series, Neuron - Neuromarketing Today
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Episode Title: 🇩🇰Neuromarketing Today🇩🇰
In this episode of Heads Talk and a break from the Fintech/Finfluencer Series, we talk to Mike Storm, COO of Neuron, one of the fastest growing Neuromarketing Businesses in the world. #HTNeurotechSeries
Over the past decade, Mike has dedicated himself to the field of Neuroscience, accumulating a portfolio of over 500 projects. As an expert in understanding human subconscious behaviours, he has skilfully applied his expertise to transform the business from a Research and Consultancy-Focused entity into a thriving SaaS business.
Mike's professional journey began with a foundation in sales, project management, and economics. It is this diverse experience that empowered him to play a pivotal role in scaling his current organisation to its present state.
Driven by a visionary outlook and leveraging the power of Machine Learning and AI, Mike aspires to see Neuromarketing become an integral tool embraced by every Marketer worldwide in the future.
Topics Covered:
◽️Applied Neuroscience
◽️Consumer Neuroscience
◽️MarTech
◽️Ethical Considerations
◽️Attention Prediction AI
◽️Online Panel Testing
◽️Predictive Heatmaps
◽️Successful Case Studies and Real-World Examples
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