43 - Taking the Risk into Retail with Julie Lyle from Indie House Artwork

Local to Legend

Local to Legend is the podcast for local business owners like you, looking for the resources and tools needed to create a scalable, profitable, simply irresistible brand. What makes local businesses different than small businesses? Local businesses have their own little ecosystems they work within. Some local business owners have the hopes of being sold to Unilever (Schmidt’s) or getting a HGTV show (Joanna Gaines) or being sold in Target (Ben & Jerry’s). Others want to be a legend in their own community where people know, love, trust, and refer them all the time. The cool thing about being a legend is it’s fairly subjective, right? We have legends in Des Moines, Iowa (my home base), but they aren’t legends in the country. We have legends in the country, but they aren’t legends in the world. What I’ve come to discover in hundreds of conversations with local business owner is this: they desire MORE for themselves. They want to expand, but how? They want to grow their business, but what do they do? They want to pivot, but what will that mean? Local to Legend is about that conversation. And I'm thrilled to have you here.

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Local to Legend

43 - Taking the Risk into Retail with Julie Lyle from Indie House

December 13, 2021 • Emily Steele

In this episode of Local to Legend, Emily chats with Julie Lyle, owner of Indie House in downtown Des Moines, Iowa. Indie House grew from Julie’s desire to marry her love of home goods and furniture with her eye for design. Thus her East Village retail store and boutique interior design studio were born.

Julie chats about her background and what led her to create her own store. She shares more about developing the Indie House brand and how she sets herself apart from others in her industry. Julie shares a bit of her design expertise with our listeners and describes what she believes is one of the most important parts of a space: balance.

Check out this episode to learn more about Julie and Indie House!

Tune in for topics like:

Julie’s background in the design industry
Factors that went into selecting a store location
How Julie selected her inventory
What it’s like to work with an interior designer like Julie
Julie’s #1 tip for good home design
Partnering with local makers and artists

Links from the episode:

Indie House Instagram
Indie House Website
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