Perry Haydn Taylor, big fish: The Man Behind GU, Charlie Bighams, Tyrells, Yeo Valley, Riverford Organic: How to Actually Get Your Brand Ready for a Huge Exit Where You’ll Make Millions

Behind every single brand in your cupboard is one man

One man and his amazing team of big fish

Big Fish created the biggest food and drink brands of all time

You’ll see and chomp and demolish and love these food and drink brands all the time

• Charlie Bigham
• Ranna
• GU
• Yeo Valley
• Whole Earth
• Clipper Tea
• Dorest Cereals
• Maldon Sea Salt
• Sip Smith
• Roddas Clotted Cream
• Riverford
• The Coconut Collaborative

Perry Haydn Taylor is someone I’ll happily wander through the Wax Lyrical Woods with for hours and hours. With lashings of good ol’ merry and chortle for good measure.

We talk about foo and brands and creativity and the relentless pursuit of better

This is Pezza’s 4th rodeo on the pod.

This time we take it up a level up a level and talk about how to ACTUALLY exit for serious dough

ON THE MENU:

1. Why Food and Drink Founders must avoid the danger of tennis ball syndrome and chasing too many things all at once
2. The Parallels of Mullets coming back into Fashion & the Plant Based Movement Taking Off
3. Back from the Future “3 Levers” to pull to sell your brand for serious dough: The Symphony of Commercials, Operations, Marketing
4. Think about the retailer as much as the consumer: How much does it cost retailer to put product on shelf? Think about their business FIRST.
5. Why Creating a Tomato Juice Challenger Brand is Stupid: A Hard Truth in the what's the Sizeable Market
6. The Taylor Swiftification of Brand Building: Not every founder/brand can, and should try and be Taylor Swift
7. Unpacking Digital Darwinism and the Nudge theory in spreading food and drink ideas
8. The Prudent Path to the BIG Exit: constantly ask one simple “does this add to the category”
9. Why Every Category Can Be Premiumised until it becomes a Symbol of Reevaluation a la Adam Morgan
10. Three Trick Questions Founders Should Constantly BeAsking Themselves: What works and what doesn't work + how big is your business + how do we scale our marketing?

Full podcast will be live Monday 8am.

Others below if you can’t wait till then

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HUNGRY's Absolutely Bloody Marvellous Sponsors who make HUNGRY possible:

North Star: https://www.northstarbc.co.uk/

MKJ IGNITE: https://www.mkjignite.co.uk/

Big Fish: https://bigfish.co.uk/

BOWIMI: https://www.bowimi.com/

HC Consulting: https://www.hc-consulting.uk/

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