HUNGRY.
HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.
HUNGRY.
How Jimmy’s Iced Coffee Turned Fear to Confidence Winning Listings at ASDA, M&S, Tesco - Jim Cregan, founder Jimmy’s Iced Coffee
Eyes stung like violent wasps dipped in vinegar.
Face like a dilapidated like glum high street.
Swimming in the screaming beer-fear fantods.
Thankfully, a super hero saves the day, every day.
A soft hand, dusts you off, whispers: “Keep Your Chin Up”
Creamy cuddles with a cantankerous coffee SLAP!
J’adoreee Jimmy’s Iced Coffee.
Jimmy’s are the O.G. challenger brand - unapologetically authentic with mind-bogglingly delicious products.
They’ve won listings: ASDA, M&S, Co-Op, Sainsbury’s, BP
Jim Cregan is the latest guest on HUNGRY.
ON THE MENU:
- HOW F&B FOUNDERS CAN TRANSFORM FEAR INTO EXCITEMENT TO WIN LISTINGS - BE HUNRY YET TERRIFIED.
- FOUNDER’S MUST STOP “THE LAZY EFFORT GAME” - IF YOU’RE LAZY AT THE BEGINNING OF THE SALES PROCESS - IT SETS THE TONE THAT YOU’LL BE LAZY AS AN ACCOUNT MANAGER - *DON’T BE LAZY
- WHY FOUNDER’S MUST BUILD CULTURES LINCHPINNED ON "SPEAK UP, DON’T HOLD IT DOWN”
- HOW TO SWEAT YOUR MARKETING BUDGET: BALANCE “BRAND” VS. “DRIVING RATE OF SALE” - RETURN ON EMOTIONAL INVESTMENT VS. RETURN ON INVESTMENT
- HOW FOUNDER’S CAN STOP THE INCESSANT NEED FOR MORE, MORE, MORE - PAUSE. LOOK AROUND. BE GRATEFUL
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