This one is all about cookies. I strongly suggest you'll need a cup of tea and several cookies as you listen to this one, as it's crammed with information about what will happen when Google finally turns off third-party cookies for good, how forward-thinking brands are embracing the Outstream.
Third-party cookies will soon be a thing of the past. Time to get real with how ads are being measured and the latest changes in the world of analytics.
James Colborn (Teads) demystifies the future and gives an overview that even the least technical of us (I include myself here), can understand.
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