Tech Salescraft

Mastering Market Fit: Sales Insights from a Startup Journey | Tech Salescraft with Ran Ohayon, CRO & Co-Founder of WIB.COM

North Starr

In this episode of Tech Salescraft, host James welcomes Ran Ohayon, the CRO & Co-Founder of WIB.COM, to delve into the journey of scaling a startup.

Ran shares invaluable insights from his extensive experience in the cyber and fintech industries, highlighting the challenges and strategies of building a sales-driven organisation from the ground up. 

This conversation covers the essence of identifying and seizing market opportunities, the importance of product-market fit, and the art of managing and converting potential leads into lasting partnerships. 

Listeners will gain a firsthand account of overcoming obstacles through innovation, persistence, and the critical role of technology in bridging gaps in the market. 

Additionally, Ran's story sheds light on the significance of assembling a balanced team with diverse expertise and the impact of strategic decision-making on a startup's growth trajectory. 

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