Tech Salescraft

Welcome to Tech Salescraft, hosted by James Hounslow, CEO at North Starr. Driven to deliver and showcase excellence, the team at North Starr are ecstatic to be bringing you industry experts from across the technology sales world. Tech Salescraft hosts exclusive insights from leaders across the community. Whether it be exploring success journeys, culture and innovation, or challenges in an ever-changing landscape, this series will bring you the voices and opinions from some of the most exceptional minds in the industry.

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Tech Salescraft

The Power of Experience in Crafting Effective Solutions | VC Special

April 18, 2023 • North Starr

We're delighted to bring you the first VC Special Episode, available exclusively on Tech Salescraft!
Joining James is Mark Beeston, Founder and Managing Partner of Illuminate Financial Management.

With a trading background, Mark has developed a more risk-orientated approach to business. And with this comes a revealing understanding of the VC world.

The pair discuss what founders should look for when seeking VC. For Mark, they must have a strong industry network, be value-centric and a proven commitment to driving long-term success.

On the flip side, what should investors be asking of founders?

Join James and Mark on Tech Salescraft and explore evolving attitudes towards investment in 2023.

Tech Salescraft is powered by North Starr, global leaders in technology sales recruitment. For more episodes or recruitment advice, please visit our website at www.thenorthstarr.com.