In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.
In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:
Good luck, we hope this helps on the path to Standout Marketing.
Simon Kelly, Paul Johnston and Stacey Danheiser
In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.
In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:
Good luck, we hope this helps on the path to Standout Marketing.
Simon Kelly, Paul Johnston and Stacey Danheiser