Natural Health Products: Ingredients for Success
Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
Natural Health Products: Ingredients for Success
Natural Food Brands Need to Avoid Becoming Commodities | Interview with Eric Kiker
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Eric Kiker | Andrew Rice
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Episode 7
Eric and I discuss what brands can do to avoid becoming a commodity brand and get customers excited about not just your products but your brand. We also get his take on some natural food/beverage and supplement brands that are doing this branding thing right today as well other other lil' tid-bits from this passionate, fit, and fun personality who is the founder of thedigestiblebrand.com and chief strategy officer/principle at Denver's very own LRXD.