PR for Humans with Mike Sergeant
This is a podcast for pure-of-heart storytellers and people fed up with corporate smoke and mirrors. Former BBC correspondent Mike Sergeant goes out in search of fascinating human beings and their stories. Each person featured is a communications expert in some way. But this podcast goes WAY beyond the usual PR and Comms world to seek out some deeper truths. Actors, novelists, illustrators, journalists, podcasters, CEOs, charity leaders and TED talkers. They all feature here. Each conversation is completely unique. But the aim is always the same: tell a great story and learn the art of storytelling itself - in business and in life. Listen, enjoy, share and review!!!! Thanks so much.
PR for Humans with Mike Sergeant
Mike Sergeant talks to Guto Harri - ex comms director Boris, News UK, Liberty Global
•
Mike
•
Season 1
•
Episode 1
In this episode Mike Sergeant interviews Guto Harri - former BBC correspondent and communications director. After leaving the BBC, Guto led a brilliant reputational turnaround at News UK after the phone hacking scandal. Then he took another big job at Liberty Global. Here he talks to Mike about storytelling and how to cut through in business.