PR for Humans with Mike Sergeant
PR for Humans - Mike Sergeant + James Gordon-MacIntosh
Feb 26, 2018
Season 1
Episode 6
Mike Sergeant
Mike speaks to James Gordon-MacIntosh of Hope&Glory PR - a consumer brand and lifestyle agency. What's the meaning of PR? What's the difference really between corporate PR and consumer PR? Which campaigns cut through? It's all here in a fascinating conversation.