What Your Social Media is Lacking & How To Fix It — Cole Jarvis, NY Artwork

The Neighborhood Realtor

This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.

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The Neighborhood Realtor

What Your Social Media is Lacking & How To Fix It — Cole Jarvis, NY

January 21, 2025

In this conversation, Matt and Cole Jarvis delve into the intricacies of social media marketing specifically tailored for real estate professionals. They discuss the importance of understanding content strategy, the necessity of differentiation in a saturated market, and the effectiveness of short-form video content. Cole emphasizes the need for a hybrid approach that combines organic and paid strategies to reach a broader audience while optimizing for algorithms. The conversation highlights actionable insights for realtors looking to enhance their social media presence and connect with potential clients effectively. In this conversation, Cole Jarvis discusses the comprehensive process of content creation for real estate agents, emphasizing the importance of understanding the market and audience. He shares insights on effective calls to action, lead generation strategies, and the significance of follow-up in converting leads into sales. The discussion also covers advanced marketing techniques, including the use of lookalike audiences and community engagement through content sharing. Cole stresses the need for personalized marketing approaches and finding the right partners to enhance marketing efforts.

A few MAJOR takeaways include:

Why your reels need to be cut in half
Be honest are you different
20 leads/day for $100/day
60 second follow up or don’t bother

https://www.youtube.com/channel/UCd9Yv9WZZr-6YnqLh7afkog/videos

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram!

🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensingFor licensing information, go to www.nmlsconsumeraccess.org

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Matt Muscat

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