#209 Colin Yurcisin - How To Build a $100K/Month Personal Brand

From staring down the barrel of a $50,000 debt to making $12 million from Instagram, Colin Yurcisin’s story is wild. Colin Yurcisin is an entrepreneur, personal branding expert and high performance coach. This episode is a thorough analysis into how you can build your personal brand, sell on Instagram naturally, change your mind and improve your performance.

We go deep into high performance and the importance of changing your mind and body for business. We address overcoming self-sabotage and addictive behaviours, breaking down what’s needed replace negative patterns with positive habits. Last, we delve into the details of optimizing health and an animal-based diet.

Instagram: Colin Yurcisin
YouTube: ColinYurcisinYT

My Socials:

Instagram: Darrenlee.ks
LinkedIn: Darren Lee
Twitter: Darren_ks

(00:00) Preview and Introduction
(00:44) Making $12M+ From Instagram 
(02:30) Should You Have Multiple Offers or One Offer? 
(04:50) How to Build Confidence 
(07:30) Your Content Should CHANGE Lives 
(10:00) Do You Need to Do Outreach for Sales? 
(11:30) How to Create Your Own Story
(13:25) The Importance of Personal Development 
(17:30) The Effect of Time on Your Work 
(20:40) The PAIN of Change 
(25:00) How to Not Self Sabotage
(30:00) Relationship Benefits  as an Entrepreneur
(33:30) The Risk of Mediocrity  
(35:47) The Benefits of Animal Based Diets
(42:22) Animal Based Diet Versus Bodybuilding Diet?  
(46:11) How to Find Your Purpose 

Transcript

Speaker 1: 0:00

How can you build so much trust, authority and influence with your audience?

Speaker 2: 0:04

Just showing up every single day, literally every single day, for the past five years now. It's all about confidence. It really all boils down to self-love and confidence. Think about my advantage compared to the normal dude online that's just running ads, that has no personal brand. It all started when I had my big awakening, when I got drugged one night out.

Speaker 1: 0:23

I'm not a 10 out of 10. I'm like a four out of 10 or a five out of 10, but I can help someone who's at a zero. You're just still chasing.

Speaker 2: 0:29

dopamine hits and there's nothing that compares to long-term fulfillment.

Speaker 1: 0:33

Before we start this week's episode, I have one little favor to ask you. Can you please leave a five-star rating below so we can help more people every single week. Thank you, let's kick off, man. I appreciate it. Where I want to start, I'm sure in the deep end, is you've made over $12 million in Instagram stories, specifically stories. How can you build so much trust, authority and influence with your audience To not just sell Instagram stories but to sell $12 million?

Speaker 2: 1:02

Yeah, I think it's just showing up every single day, like literally every single day for the past five years now. So it's pretty easy to build trust when you start with absolutely nothing and actually below nothing negative $50,000. And you're broadcasting that to your followers from day one and then you literally go from that to then getting out of the debt, starting at zero, and then going to your first 10K, your first 20K, 100k, then finding Bitcoin, telling everyone about Bitcoin, gonna throw all my money in Bitcoin and then just literally just watching my journey just evolve into what it is today. It's all been documented. So that's why I always say you have to document your journey and your journey will become your brand and that is really how you're gonna be able to sell anything at any time.

Speaker 2: 1:51

Because I've sold four or five different offers over the past five years, I transition a lot and it's just because I evolve. Right, like just how we were talking about it. You get older, I'm getting older, I'm evolving, I'm getting into different things, my mindset changes. That's life, right. I'm gonna stick to the same business my whole life. The odds of that is very slim. So just because I've documented my transitions, I've been able to gain a lot of trust with people.

Speaker 1: 2:20

Man, that's very interesting Cause you know most people will say you need to like stay super niche down and super specific and super dialed into one idea and, like you know, everything works right. It's just something that once you have that level of focus but you've been able to move different verticals, so like what would you say to that? Would you say that's benefited you being able to move to different new things versus sticking with just a credit card or just a debt area in the beginning that you were helping people with?

Speaker 2: 2:44

It's really just like figuring out what problems that I need to solve for myself and then broadcasting that to everyone else and then if that problem was deemed very valuable by my audience, then it's like okay, maybe I should focus on this more and expand on this and show people in my content exactly how I solved it. So, like you mentioned, you know, the credit card and the debt stuff the reason why that works so well is because it was my life Like I was in 50K debt. I had to work extremely hard and put in a bunch of work to get those credit files removed off my report and get it up to a 750 and then get the credit cards. And you know, I showed all that and people loved it. Right, they saw like that transformation and they saw what I was able to do go travel the world, get signup bonuses, get 0% money and they wanted in on it. So that's how I was like okay, you know, my audience is telling me exactly what they want, so I gotta just give it to them.

Speaker 2: 3:46

And that's when I created a course and the people that do it wrong is they just like they don't find their product market fit. You know, they just launched something they're just like okay, this guy's doing SMA. You know, emon Godz, he's doing this. I'm just gonna go with this. You know, I'm just gonna launch a course. And they never even made content around it. They don't know if their audience is actually asking them for that. Maybe the audience really likes that person's physique more. Maybe if that guy would have just showed his workouts constantly and his physique and his biohacking routine and his health protocols, maybe the audience would have been way more interested in that stuff. So that you know, when he did launch something, it was around something they actually wanted.

Speaker 1: 4:29

So if you're not in alignment with what your audience wants from you, then it's not gonna sell well, and what's awesome there is the fact that you don't you didn't have like a limiting belief being like oh, I don't have enough experience to help people with their debt.

Speaker 1: 4:42

Does that make sense? It seems like you're quite confident to be like okay, there is an opportunity here which is like help people with their debt or help people with biohacking or help people with crypto. I'm not a 10 out of 10. I'm like a four out of 10 or a five out of 10, but I can help someone who's at a zero, and I learned this from Willow Brown. His old philosophy with course creation was like don't be tiger woods, teach in a beginner how to play golf. You know, be someone who's a five teaching a tree, and I thought that was very kind of interesting. But you have that ability to spot something in the pursuit of when you're creating content around it without the fear and judgment of others, and that's a kind of a unique trait to have in that pursuit of finding product market fit.

Speaker 2: 5:20

Yeah, I mean it's all about confidence. It really all boils down to self-love and confidence, because if you're not okay with putting yourself out there and trying new things for the first time, live in front of your entire audience and you can't deal with what they're gonna say to you because you're gonna get hate when you're trying something new, then it's gonna shut down everything immediately. You're not gonna even allow yourself to venture into something new because you're so scared of everyone's opinions. So you're 100% right. I mean it's like you know. I know that I'm not the best fitness coach, but I know that I can make a lot of money in fitness coaching just because of my confidence. So, like, I don't have a certification, I'm not a personal trainer, but I've been in the space for 10 years. I've been working out for myself for 10 years long and I got compliments in the gym all the time my entire life. So I knew I had just enough and I got the confidence to say hey guys, if you wanna follow my fitness protocol, I'm gonna give you my macros that I follow. We'll meet once a week, I'll hold you accountable and I'll customize your workouts. Dm me fit, I'll get you shredded boom $100,000 in a couple months, right. So it's like it's really I just don't make it complicated, like everyone tries to make this shit so complicated. Like I don't do systems, I manage all my DMs. Like I don't have crazy websites and flows and zaps and all this crazy shit. Like I just and I honestly think I make a lot more money than most people out there profit wise, cause you know, I don't really have much of teams or systems or anything to build out. You know, not much overhead.

Speaker 2: 7:00

So once again, it just all boils back to can you document your journey in the right way so that people can see your life, what problems you've solved, and then tell you what they want out of you, right? And then, once they tell you, you gotta provide it to them in a way that's not shoving it down their throat. Like what I teach now is personal branding and I teach people how to build offers organically. And you know, one of the biggest things is, hey, like your free content should be changing people's lives, like your content should be more valuable than the shit that people are paying for. And that is when they're gonna get in the DMs and they're gonna start asking more questions around that area of expertise that you've been talking about through your content and they're already asking for more of it, right? So they're like hey man, how'd you get that six pack? Whatever, I'm like hey man, these are the macros you should follow.

Speaker 2: 7:55

Just small talking in the DMs. I would be doing them a disservice if I didn't say hey brother, I don't know if you knew, but I actually have a program where I meet with over a hundred people every single week. I customize your workouts and I provide you the perfect macro plan to follow. Let me know if you're interested, I'll send over the pricing. So see how like chill that was. Like he's already asking me all about my routine. He's already asking me about what I'm eating. I'm telling him what supplements I'm taking, the whole conversations around what my program is.

Speaker 2: 8:27

It would be stupid of me not to politely say you know, ask for permission. Hey man, would you be interested? And nine times out of 10, they say yes, brother, please send me the pricing. Once you send that pricing, that's when the seed has been planted. You don't need to do anything else. They're going to leave you on red. Nine out of 10 times. That person's not going to convert right away. Now you need to sell them. But you don't sell them through hitting them up in the DMs, constantly saying hey man, you ready to buy? Hey, bro, what's up? Hey, did you check me out?

Speaker 1: 8:57

What are you?

Speaker 2: 8:57

thinking no, you just go back to the work, bro. You just go back to posting stories, posting reels and living your product. If you can live your product on a daily basis, people know you're not bullshitting, you walk the walk, you talk the talk and you're living that shit. So when they're sitting contemplating, do I take action? I don't know. I'm kind of scared. They're watching you level the fuck up. They're watching you take all these other people to the goals they want to achieve and eventually they're going to be like All right, brother, sign me up.

Speaker 1: 9:31

Man. That is fucking insane. That's the difference between chasing chasing someone and having it organically coming, and this is a big part even in your how you carry yourself as an individual, right, and that really you shared about that, about the follow ups, is so fucking true because we in our company so we do like a B2B marketing for podcasts. We focus on podcasts for big enterprises. There is an outbound element to get into bigger companies. However, this is interesting the conversations I had in April, may, june last year had closed in 2024 this year because people saw me just live it and not have to hound them. They just saw the evolution.

Speaker 1: 10:11

Whereas most people will determine a lead as someone who buys or is dead and I'm like, oh, fuck that dude, he didn't buy for me in the DMs, fuck him. Whereas the reality is, when you're someone like who lives, who lives it, walks it, that's the only marketing that you really need. When you have that nailed down, which are most people kind of give up and fucking move on something else. Right, but you've been up to kind of keep that up in tune with different things, which is quite interesting. You have different elements.

Speaker 2: 10:36

Think about my advantage compared to the normal dude online that's just running ads, that has no personal brand, he's not showing who he is, he's not showing his values, not showing the struggles he's overcome. I'm out here every day like letting you into my life. You're following me as a friend, like I provide so much value on a daily basis. You've seen my life transform. You've seen me transform other people and it's very personable. So like that's the advantage I have over you know, 90% of people that don't do this personal brand strategy that I do.

Speaker 1: 11:08

How do you tell the story of like your life? How do you use storytelling to that element? Because, like storytelling I think is often overlooked. People are like, oh, I'm just telling stories, whatever, but there's obviously an air and a craft to it. And the more the deeper I go down that rabbit hole, the more I realize this framework. There's tools that you just intuitively have learned yourself.

Speaker 2: 11:24

Yeah. So all you got to do is just talk about how bad it used to be and how good life is now, and that your program solves everything. That's it. So like to break it down that simply, that is the basis of everything you need to talk about. So, basically, you know, you take a situation like what I tell my clients is right down the five most traumatic times in your life and you know, think about how you solve that problem for yourself. And so what I'll do is I'll open up Pandora's box to all my deepest, darkest insecurities when I got drugged, when I got assaulted, right when I was $50,000 in debt, when my parents didn't want to talk to me, when I was struggling hard with drugs and alcohol.

Speaker 2: 12:06

These are the things no one wants to talk about, but I'm constantly bringing them up and talking about it. Why? Because I want to relate to my audience. Right, and if you're not going in opening up Pandora's box to all your problems and insecurities, then no one's going to relate to you. If I just sit here and I flash my watch and my Lambo and my jet setting trips, do you think that's relatable?

Speaker 2: 12:29

No, but to the guy that's sitting there. That's just got fucked up last night. That's sitting there hung over on a Xanax, and I'm talking about how I used to be hung over all the time, making horrible decisions, and now my life looks like this. That guy's going to be like you know what. Maybe, if Colin did it, I can do it too. I should start following and listening to this. What this guy says more. Maybe he can get me to this end result that he's achieved for himself and is achieving for all of his clients. And so that's it. That's all you got to do, and you can pair that in any situation, and you can always pair a product or a program to that end goal, to that solution. Hey, all you need is my program that I follow, and you can have this too.

Speaker 1: 13:10

I fucking love that. I love that it goes down to you being you, being someone who is comfortable in your own belief, stuff. That's. That's the beginning. That's the beginning of it all, right, because you're able to tell those stories of insecurities Now asking on that. Your journey of a personal development has been wild right, and I often, the more I'm interviewing like really fucking top level guys, whether it's you, erlin, luke, you know you all kind of go back to having done the inner work and because of the inner work, then the external work is just, it nearly comes natural to you guys, right, and it becomes natural and I've been trying to do as much as that as possible and bring that through my own work. But when did you make that kind of shift to? Okay, I'm going to really go down, figure out what's happening in so many and then be able to bring this into my actual external world.

Speaker 2: 13:54

Yeah, I mean. It all started when I had my big awakening, which was back in I believe it was March of 2019 when I got drugged one night out. I woke up. I had no idea what had happened. I didn't know what house I was at, I had my shirt was ripped in half, I was missing a shoe, and I looked at my bank account, my bank was overdrawn. I got home I had a lump on my head. That was the most terrifying, darkest moment of my life, and so, from that point on, I was just like, yeah, I'm either going to die and keep going down this path and live a miserable existence, or I'm going to change everything right now and become a character of this movie that I actually enjoy being right. And so, from that point on, personal development became my North Star.

Speaker 2: 14:44

You never exceed your level of personal development in life. So you know if and you probably realize now that you've been in this game for you know five years as well you get complacent at times, like you have a big year, you hit, you know, $100,000 a month, or you break a record, and then you know, you feel like you don't have to keep learning or you don't have to keep investing Because everything is going well. You feel like you kind of know it now, and then after six months you realize that you haven't moved, like you're just kind of staying still or you're regressing and so moving forward. You're regressing and so we constantly growing and so, basically, you know it's become a habit. Personal growth has just become a, it's like a muscle and personal development is just on autopilot. Now, Like I don't have to think twice on spending 15 grand on something that I know that's going to level me up, Especially getting around the right people, going on networking event trips, hosting events, Like now I'm in a spot where I'm teaching a lot more. But in order to learn, the best way to learn is to teach. So I'm realizing that the more I teach, the more I learn. So that's why I'm keeping up with this crazy event schedule of like having a mastermind every single month, attending tons of masterminds. Still, it's just this massive, constant evolution of growth that you know will not stop until the day I die.

Speaker 2: 16:13

So, yeah, it takes a while, bro, but I think if you have a rock bottom moment, like I did in my life, and you start to hit that momentum shift where it's like, okay, I read this book, I apply this thing. I sold someone online because of this thing. I learned like holy shit, I should do more of this. And then it's just like the self fulfilling prophecy of just fucking taking information, putting it into action, taking it and it just goes. And that's kind of what I've been in for the past five years and you hit this growth curve right. You just hit. It's like you know, yeah, it's like when you're investing right Compound interest, but it's compound interest in yourself. And it's just so wild, bro, Like when you look back, even two years ago, to my life right now unrecognizable Every single time. You know I come back for Thanksgiving. I'm unrecognizable to my family, Like my net worth, the people I'm around, the knowledge I've obtained, the things I'm saying at the table. They're like who the fuck is this guy? Every single time.

Speaker 1: 17:13

It's because you're able to sit with yourself and chew the pain right. This is what's interesting. You know, I learned this from Jack Hopkins, which obviously you work very close with. When I met Jack initially, he was like I change every three months. He was like a new person that evolves every three months and I was like, oh, that's interesting because he was doing so much internal work. And then I started going like in the down that kind of pot and getting really fucking obsessed with it now, and I mean just reading, documenting, journaling man, I'm not someone who journaled ever in my entire life and I was like, fuck this, I'm gonna gratitude journal every single morning, like appreciate where I currently am, and then build this up, document how I'm feeling, what I'm doing, planning my days effectively, and my entire life just changed. But this is what was interesting. I learned this from Charlie Morgan.

Speaker 1: 17:54

He was saying that every cause has an effect and every fucking one knows that to some effect. Right, you know you go out, you take drugs, you wake up and you feel fucked. But what people don't realize is time. Time is the biggest variable that you can't really control. So I'll give you an example. You know you always talk about the four agreements.

Speaker 1: 18:09

I read that very closely as well and it's like when you start documenting that your life doesn't change instantly. It changes in three months, six months, nine months, 20 months, but the asymmetrical returns comes with further with time. That works inverse, and so positively and negatively. So if you take drugs in your twenties it's all right, whatever, but in your 30s you go vroom off the cliff and then you end up nowhere. But what I think was so interesting and observing with this is the fact that a lot of people will read the book, try to implement it. It says it doesn't work and then blame fucking hermose. But our problems, right? I always see the shit like this. It's like you are responsible for everything that's happened, right?

Speaker 2: 18:50

100% man. Yeah, it's beautiful, honestly, like once you experience it you understand. But if you're watching this right now and you haven't experienced it yet, you don't even know. You're just still chasing.

Speaker 2: 19:02

Dopamine hits, the short term fulfillment hits and there's nothing that compares to long term fulfillment.

Speaker 2: 19:10

You know, when you're on that chase of dopamine like most 20 year olds are in college you know you want the next cigarette, you want the next night out, you want the next drug, you want the next Netflix show, you wanna watch porn, you want it like it's just like chasing shit.

Speaker 2: 19:26

That's fleeting. But when you do exactly what you said, where it's like when you lock in, you're like all right, let's fucking do the work for five, 10 years. You're not gonna see shit for the first six months and it's gonna be like the hardest thing you ever do because you're so used to the dopamine hits and just fucking off and trying to get that high. But when you put that all behind you and you focus on actually fulfilling your purpose, that is when you know, when you start to hit the first couple wins and you start to get the little momentum, it's game over. You realize you don't need any of the other bullshit because you didn't even know what this was, this feeling was yet, and most people will never experience this feeling- Do you want to launch a podcast for your business but you don't know where to start?

Speaker 1: 20:13

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Speaker 1: 20:49

Like I was a big party boy, like big party boy smoker or drinker or so on. And then when I did the evolution, it was because I was in Asia. It was a little bit easier. Like I was in Singapore and it was, like you know, Singapore alcohol was so expensive. I was on my own, so I kind of evolved on my own. But what was that experience for you? Because that's the hardest part right Is in the beginning.

Speaker 2: 21:07

Yeah, yeah, so it was. It was very hard at first. It's like going against the grain, bro. You go partying with these group of people for you know, five, six years straight and then, all of a sudden, one day you're like yo, I'm not going out anymore. They're not going to let that happen, right, they're going to be knocking on your door and be like come out, bro. What are you doing? Stop thinking all crazy like this. Come on One drink. You know how it works, bro. So, yeah, that's what I had to do. I mean all my friends. You know nothing against anyone. Everyone's on their own path of evolution, and I think mine just started very abruptly because of how deep and dark, you know, the path I was on went. And so, yeah, like, thank God for my rock bottom and thank God for correcting me. Right, god, god corrects the people that he loves, you know, and so you can't get mad when you're on a correction. That's him getting you back on the right track. So it's very hard to understand that when you're going through it, you're like why is this happening to me? Like everyone else, none of this happens to anyone else but like, really, like you're the chosen one because he's trying to correct you onto the path that you were supposed to be on the first place. So yeah, bro, getting out of it is hard but it's doable.

Speaker 2: 22:25

Like I was living in a horrible environment where people I was living with were drinking three, four nights a week, smoking weed, watching Netflix the whole deal just dopamine chasing, which I was doing as well, like a week ago so I can't sit here and talk shit. I just suddenly changed my life. Like what the fuck? It sounds crazy to anyone, but I just started locking my door, bro. I started being the first one out of the house and the last one in. So I work out at the gym, I go to work, and then I go to like a hotel and I'd work. After we had like this little office outside of our apartment complex that I'd work in until it closed, and the weekends I would just try to stay away as much as possible. And it was a hard transition, bro. Like I still, even though I started making money. Once I made the money again, I was like, all right, I'm gonna start drinking now with the money, right. Like I was like, okay, now I'm gonna, you know, celebrate this $3,000 day with alcohol.

Speaker 2: 23:27

And it took a very long time to drop that habit because I associated alcohol and drugs with fun. I didn't think it was possible to have fun without those substances and you know, until, like probably last year, I finally changed that. Like now I have more fun truly sitting with high level people, all of my friends. Now it's taken me a while to get to this network caliber, but now I could sit for an hour with my boys at a dinner, none of us drinking, and we are immersed in the craziest, deepest, most fun conversations, and so I don't need any substance anymore.

Speaker 2: 24:09

So it takes a while, but it's definitely impossible, and you just gotta start by replacing the bad with the good. So if you can just reward yourself, like set up a reward system. So an easy thing for me was like coffee. Like I was like okay, I love coffee, that's technically a drug, right, and so I will just do my morning routine, I go to the gym, and then I'll go to this coffee shop. That's super expensive, great vibe, and I can buy my coffee and then start working. So, like you, set up a reward system, you replace your bad habits with good habits and you just do one by one, like I didn't do this all overnight. It took me a good six months to formulate my perfect morning routine. My gym splits my habits, waking up early, all that stuff, bro. It took a very long time, but now that it's been ingrained into my soul, it's never stopping. Like it's been five years now, same morning routine without fail, every single day. There's no days off.

Speaker 1: 25:11

Bro. That's the beauty of momentum, right Is the fact that if you can stack habits that are positively in the right direction, it's almost feel stupid not doing it. So it's been 500 days for me since I drank alcohol. I'm probably a bit more now, but as an Irish dude I get so much shit from like random 40-year-olds from Ireland Been like, oh, you should be having a few pints the weekend. It's like fuck off, you can do what you want. And my approach towards addict alcohol is pretty funny. Like it's like I don't have any issue with you drinking alcohol, I just have an issue with me drinking alcohol Because I just don't like taking two steps back to go one step forward and like it just are a personality bros. Like I was such an addictive personality but I can sit down and work for 12 hours but I can also go on a two-day bender.

Speaker 2: 25:51

Does that make sense at the same time.

Speaker 1: 25:54

And it's just who I don't know, it's just who we kind of are. It's just like our energy. It's like probably like tests. It's just everything right. So the best way for me was to kind of step away from that. But again, it was small steps, right. It was understanding. I did a month and I did a quarter, and I did a half-year, then a year, and then now the way I look at it is like why the fuck would I ever go back? Not because I look at it from a bad lens, just to feel like I'm on a good pad. I don't want to self-sabotage and that's an interesting topic actually just sorts of the fact that, like I've often find that you know, even myself and stuff people almost want to self-sabotage and kind of go back to a life of mediocrity. They can lean into it. Why do you think that kind of is Like? Because if for you, you're someone who keeps on pushing, pushing, pushing and now you're at the stage, how come you didn't stop?

Speaker 2: 26:40

Man, I mean, the devil can tempt you very easily, right, like that is his goal to get you back into mediocrity. And you know the dopamine, really Like the dopamine is. If you can just avoid dopamine with every cell in your body and just stay on your path of grind and doing the right thing every single day, you're going to be okay. But the second you turn your head and you look at that girl, then you want to go to the strip club, then you want to watch porn, then you watch porn. Then you watch porn three days in a row. Then you're back jerking off every day, right, and then it's like what the fuck? Like I was good for a year, so, dude, it's a slippery slope. And then you're watching porn, then you want to smoke a cigarette, then you want to. Like it's all set up for us to fail and it's not easy living in America or anywhere in the world. The way they advertise and the way they make this stuff so normal, right, they promote porn. They make porn look like it's normal. They make going out and getting blacked out and drunk is the normal cool thing to do, like everything's backward. So you really just got to become a fucking one percenter, and at first it's going to be very lonely, but there are tons of people doing this stuff. It just takes a little while to build up a name for yourself, to be able to get grouped into these people, because these people, bro, in this group of like elite, they don't want to fuck with anyone. That is like we just talked about, so like everyone's very weary about who they let in. So once you make a name for yourself, with your habits, with your results, with your business, with your mindset, with your physique, then those other people that are in that sick elite group are like yo, you guys talked to that guy yet. And then it's like, okay, let's bring him in, let's see what he's about. And then, and then like, yeah, and then you eventually get the green light and then you're in that group and now like it's like a whole nother world.

Speaker 2: 28:44

So it takes a while, bro, like I thought I was like something was wrong with me because I didn't have friends for the first like year and a half of entrepreneurship. I would have people, we'd link up, I'd do a podcast, whatever, whatever, but like nothing where I could like open up my phone and text someone and have a deep, deep conversation or walk around the block and do like a 45 minute call and just go deep with someone. I felt like I didn't have that and I recently now feel like I have that more than ever, like it just all of a sudden hit and I have this amazing network of godly men, like everyone's on purpose, everyone's a believer in God, like that's like the people I surround myself and that kind of just happened over time of me just focusing on loving myself. That's when I attracted the people also that love their self. You know what I mean. That's the same with finding a girl.

Speaker 2: 29:35

Right, a lot of people are like yo, how'd you find your fiance so easily? It's like, dude, I found myself. Oh, you're engaged, yeah, yeah.

Speaker 1: 29:43

Man, that's amazing. I met my girl in Bali.

Speaker 2: 29:44

Congrats, I met my girl in Bali my first day. That's insane. Yeah, congrats, man. I appreciate that. Bro, it's just you find yourself first and then the girl will find you. It's the only way.

Speaker 1: 29:56

Man, I wanted to ask you about that. Let's go deep into that. So I met my partner. She's actually from North Carolina. I met her in Dublin, which is fucking random as fuck, but very different than me, so much more chill, type B personality, much more relaxed, but she compliments my I would say like drive, put it that way right. But at the same time, because we've been together for so many years, like for summer to you wasn't a 50 K depth, I was definitely in five K. That and now where we are now, it's completely different. Even as an individual it's completely different.

Speaker 1: 30:28

But I found I said this friend yesterday was that when you have that responsibility to show up in your relationship and don't be a fucking cunt, that actually makes you like a better entrepreneur. So let me give an example If I were go somewhere to record, I find myself slipping a little bit easier when I'm not with someone. I could be like on my phone or just on Instagram longer than if I was at home working, because I feel like much more accountable to someone that I love and I want to be with such a weird dynamic right, and I could say this yesterday to a friend. I was like I feel like that, the fact that I have a relationship. I'm much more dialed in than just I don't know, just even small things. Just small things, like even just phone consumption and having a look and fucking dumb apps. What do you think about that in terms of how it's benefited your life and relationships?

Speaker 2: 31:13

Yeah, I think once you get serious with one woman, you start to then think about your family that you're going to have with her. You're going to have kids and you really just got to build up your nest egg at that point so you could build a beautiful life for you and your significant others. So for me it's just like that drive of knowing one day, soon I'm going to have a family and I want my kids to look back and be like damn, like before we were born, dad fucking ran shit up for our own good. You know what I mean. So like, yeah, for me it's just that motivation of like what is going to be not necessarily here yet, but yeah, no, I mean motivates the shit out of me too.

Speaker 2: 31:59

Just being able to take her, like she never traveled like to all these places before, like I got to take her to America really for the first time in her life and show her everything, and like that was so inspiring to be able to like fly in here on a jet like from Tulum for the first time ever and her stepping on American soil, and then take her to the five star hotels and all the cool shit. Like that for me was like that's why I do work so hard and same with my family, right Like if you don't come from. I think where I came from is actually one of the hardest things to get out of, because it's just straight comfort right Nine to five middle class is what they call it. Everyone's just like you know. Work hard, but don't work too hard.

Speaker 2: 32:46

You know it's like get the job, get the car, get the 401k, have a girlfriend and just kind of half ass everything. That's like what it is. So. So it's very. I would say it's harder to break out of that than it is to heart, than it is to break out of being dirt poor.

Speaker 2: 33:04

Because when you're dirt poor and you're getting like all my friends now Mainly are, we're dirt poor their trailer parks, parents, divorce, dad left them early, zero money, living on fucking food stamps, like those are the people that are uber successful Because they had that drive in them, that fire at a young age. Like yo, fuck this shit. Like for me I didn't really like I could have just had the job, had the nice car, had the you know, the white picket fence. So it's a lot. It's a lot more difficult in our situation to get out of that. So I'm just fucking excited, man, that I, that I figured it out. So every day it's just like, it's like a how far can I take this shit? Like I don't know. It's just no one I know from where I came from, is you know Doing this.

Speaker 1: 33:54

So for me it's just like uncharted territory 100%, man, and I'm exact, exact same as you. So, like I was working in finance, I was making like a hundred K a year, which would be determined as good, right and like. For many people that is good, right. And like they, they live a life and they can do other things right. And even my brother, like he on, he makes more than that, but he's like a director or some shit, whatever. So usually that's like it's golden handcuffs.

Speaker 1: 34:20

If you're familiar with the term right is that they give you enough, but not too much, for you to revolt. Man, if you take this all the way back to the Roman Empire, this is fucking really interesting. So during the Roman Empire, this is what they would do they would put people in positions, give them just enough so that they wouldn't revolt. So they'd put on those huge charades in the, in the Coliseum to make people feel like they were heard, but they wouldn't give them enough that the Roman Empire would go bankrupt as a result. There's loads of examples like that that come true now in like modern culture. So when I had seen this, I was, I was comfortable, I was whatever was like you know, it's living a fucking ordinary life, but I was interviewing people like you or, worse, you much younger than you, right, the people like Luke Alexander, for instance. This is a bit later, to be fair, but when I met Luke you know he's a fucking four-year younger than me and he's like, yeah, 21 I was here, 22 is here, 23 I was here and that lit the spark under my ass being like being like, you know, stop fucking just leading into a basic life and Go do something. Go do something big right, because what you often find sometimes I found this right Is that some guys that work in those roles, they are so smart, they're system-oriented, they could build great offers, they could market, they could sell, but they just don't do it because they weren't given the Not necessarily opportunity, but the exposure.

Speaker 1: 35:32

Very interesting to observe man, very interesting to observe. But often the guys that made the most money are the ones to stick more, most action. Right, just take the most action, just get a fucking done and if you break, you just fix it and just keep on going. I agree, I agree, brother, let's um switch course a small bit into your diet. So I'm based on it in a biohacking space. What was the trigger for that?

Speaker 2: 35:56

What is that? Raw ice cream, bro? Raw cow's milk, raw cream, eggs, natural cacao and maple syrup fucking superfood, bro. I eat it all day. Love ice cream.

Speaker 1: 36:07

So how does that fit into? Like your macros, right?

Speaker 2: 36:09

Yeah, so since I'm on an animal-based diet, my, my fats are crazy like. I'm consuming like 150 grams of fat a day or more and for most people that would be like dude, like what. But you know, on an animal-based diet you're using fat for energy instead of using carbs for energy, so I have a very low amount of carbs every single day. The only carbs I'm having is fruit and that's usually in the morning, so I burn them really quick after I work out. But yeah, I'm on a traditional animal-based diet. It is, you know. It's all organic, grass-fed meats, typically red meats, so ground beef and steak. Two different kinds of steak I switch off from is New York strip and ribeye. Raw honey I put it on literally every meal. Raw honey will be found on what I'm eating. I dip my steak in it, I put it on my kefir bowls and I put it on my ground beef bowls. So honey is a major part of my diet. I'm avocado is really the only well I have raw sauerkraut, organic avocados and Pickles all fermented. So if they're vegetables, they're fermented because it's much better for your gut. Microbiome fermented foods are known to Set up your gut with very healthy gut bacteria and it actually kills the defense.

Speaker 2: 37:30

Chemicals. And vegetables. So sauerkraut, kimchi, pickles, all great, fermented same with kefir, fermented probiotic. Tons of raw dairy. So raw milk, raw heavy cream and my coffee, raw kefir, raw cheese. Love my dairy raw ice cream, eat that all day, snack on it, whatever. And then, yeah, I said, ground beef. And then fruit, just every kind of organic fruit, typically berries, just because it doesn't spike your insulin as much, anything with a berry at the end of it, and fruit is a little better.

Speaker 2: 38:08

But that's pretty much it, bro. I've been on it for three years now and, yeah, I've constantly gained more muscle mass. My skin is always tan. It's just changed my life, bro. I feel fucking great. Like I just feel. I just feel very optimal, optimal health, like I just feel super good. My blood tests are always great. My testosterone right now is at us as a, at a 850. It was at like 1100 before, but it came down a little because I stopped taking the testosterone peptide that I was on.

Speaker 2: 38:43

I Do take peptides as well. I'm on like a CJC, ipah, more Lynn blend right now. Peptides are great. And I take a bunch of other supplements too, like I'm big on Sheila G. Shout out base supplements. I take Sheila G and pine pollen. Pine pollen is basically has every amino acid in there that you could possibly need for, you know, and testosterone natural boosting, so you're gonna get crazy pump in with that. Sheila G is great as well for deep toxifying your body and Getting you the best source of minerals possible.

Speaker 2: 39:25

I Take magnesium, althiany from symbiotica. I take all kinds of. I take all kinds of beef liver supplements, like three different kinds. I'm actually making my own right now. That'll be out in Q2. What else do I take? Well, I take Toncatale and Fidoja-Grestis. Those are good as well. And then I take 10x health supplements.

Speaker 2: 39:50

So, basically, whatever was wrong with my genes, right. We all have five genome types and we have gene breaks and there's deficiencies of those breaks. Most of the time, if you're blessed, you don't have any deficiencies, but I had two of my genes were deficient in organic compounds that I needed to supplement with or else my body would not be able to methylate properly. So because I'm able to supplement with these organic compounds, I can methylate, my body can function normally. And that's like DHEA, this one called Optimize, which is a multivitamin, tmg 5-methylfolate. Those are like four of the ones that I'm taking right now, and there's a few other ones too. Forget the names, but I've been on that stuff for like three years and that really has been like the hitting the nail on the head of like optimizing my life.

Speaker 1: 40:44

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Speaker 1: 41:02

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Speaker 1: 41:40

You should check out a woman called Louisa Nicola. She was on my podcast, interviewed her in New York. She's big on DHEA. Yeah, she's, it's neuroscience. It's basically she's doing like health and fitness from a neuroscience perspective for like traders and high performance like athletes, but like she's a fucking genius genius for this shit, especially on a supplementation side, and she's optimized on like performance. So someone to definitely check out. Yeah, it was a great interview, but taking a batchy you're the right person to ask on this so I went on an Allen based diet before. I think I just didn't do it properly for sure. My background is being in bodybuilding and, like you know, really high performance in a gym. I still have high performance coach training fucking all the time still and really trying to get that most out of it. But a lot of guys that come into the animal based diet food they don't have a background in bodybuilding. But you have right, you've been training in the gym for many years. How would you compare when you were at a standard bodybuilding diet to diet with low carbs?

Speaker 2: 42:38

I would say that for me, animal based is better more energy, my muscles are getting the proper amount of protein every day. I mean, I'm eating an insane amount of protein, sometimes 200 grams plus a day, most days 200 grams plus. So, yeah, it's just optimally easier, better and, for me, more fulfilling, like I love steak. So it's been a game changer, bro.

Speaker 1: 43:05

What about for higher rep ranges Like what training do you do to supplement on the back end of your diet right now?

Speaker 2: 43:12

Yeah, so I do like a what is it? A six day split, with three of the days being like the same. So I like it's, I'll just run through it. So I do chest, shoulders and triceps all together, then I do back and bice, then I do legs and then I repeat that another three days. So I'm getting two, two workouts per week of each muscle group, and yeah, that's, that's what I do. And then I play tennis as well on like Saturdays.

Speaker 1: 43:47

That's interesting. So basically, you're not getting any drop in performance even though you're not having. You're having no carbs effectively, because that's the biggest reason why people don't do this Cause I think that in the longevity, in their muscles, over the six days split, that's when they'll see detrimental returns.

Speaker 2: 44:03

I'm still getting carbs with with fruit. So I I have my kefir bowls and I'm eating fruit all throughout the day. So all in all, like I don't know, I'm probably getting 40 to 80 grams of carbs a day for just their fruit.

Speaker 1: 44:17

But it's again, it's not. It's just not the, it's not the traditional diet, which is why it's most effective for you, right Cause most guys I was missing the podcast on Mike Tarson recently and you know his approach towards this is like over the last 15 years is that it's not the fact that people are don't not the fact that people that a specific diet is wrong. It's the fact that people overeat continuously. So, whether they're bodybuilders, whether you're paleo, whether they're vegan, the problem is that they're just constantly overeating. So they're having like too much carabs or too much a shitty saturated fats or whatever. So that's a biggest driver versus like eating under or eating a controlled amount of carbs, which you're doing, and then being able to bring this into your workout and almost pace your food around your workouts right. You just seem to have a very scientific approach to it versus most people who will just jump on it and get get the kind of them. The food pro flow is wrong and put it that way.

Speaker 2: 45:09

Yes, for me, bro, it's just all about, like I like to enjoy my foods and also it matches for my blood results. It is the best diet ever Like for me. Whenever I'm eating heavy carbs, I get hyperglycemic and I'll get in the prediabetic range, and I actually just had that happen when I did try carbs for a month. I tried the traditional macro-based diet where I'm doing like you know veggies, chicken and rice, like every meal and I got back in that prediabetic level. So I can't. I can't even do that For me, bro. Like I am very insulin sensitive and carbs fuck me up Like especially starches and pastas, and rice turns in the sugar and then I just my blood glucose gets all messed up. So I can't.

Speaker 1: 45:57

I love that man. You're able to identify what you need and then make adjustments based on what you need. Right, like that's. That's part one of the fucking solution is to be able to see what's wrong and how to actually move it around. You mentioned before about basically how you're kind of getting on like a higher level continuously and alignment with purpose. How did you find?

Speaker 2: 46:16

your pure purpose. I think my purpose found me. To be honest, it was just, you know, I was just fucking off, bro. I didn't know really what was going on. I was just chasing dopamine, I thought the purpose of life was to go have fun and through, just you know, steering off the wrong path so long, god corrected me and I became obedient to what he wanted from me and that was really it, like, I'm a huge believer in God, and so I believe that if you build a relationship with him through the word, through going to church, through whatever way you can connect with him, he will give you signs and he will, you know, make sure that you have a clear understanding of what it is you're supposed to be doing and focusing on.

Speaker 2: 47:03

So it's just obedience to him, and that has led me on the correct path. He's made my path straight. So, yeah, dude, I couldn't even tell, like I had no plan, like I always knew deep down I wanted to be successful, but I didn't know how the fuck it was going to happen, bro. I just always knew I was a good person, I prayed every night and I just I don't know. I figured something would happen and it did.

Speaker 1: 47:28

Chris Williamson's manager, sean Haniff, always says that, like you know, everyone thinks they're going to be rich, just to assume it's going to happen, but they don't know how it's going to get there or they have no plan there. So that's what they cascade through life with like literally fucking zero idea what's happening. So, even if someone is talented, without any structure or plan in place, it all falls to pieces, right? So you mentioned God. What other like big influences were there? Like you have, right, because you always speak about, like online mentors. I think that's that's such a fucking good point, man, how you can basically create your own board of directors of online mentors and they feed in the data sets to you, right? What were some of those drivers for you? Because you've had, you've met people in person. We've also had your own online mentors in your own.

Speaker 2: 48:10

Yeah, I mean they change right Per your journey and per what level you're at. They always are going to evolve, but they all serve a certain, you know, part of your life. So at first it was really Gary Vaynerchuk got me to create my personal brand and got me to quit my job just by listening to his podcast every day and just yapping in my ear. I used him for that and then I didn't really need him anymore. 10x rule Grant Cardone got me to really focus on like thinking. Big Grant was a huge inspiration to me and then I eventually got to meet him, go to a bunch of his events and the VIP, all that stuff. So that was cool.

Speaker 2: 48:51

Edmai Let inspired me to speak on the stages more and become a better speaker. So those are like the original three. And then from there it kind of got more niche into like where I wanted to go and what kind of brand I wanted to emulate. And so, you know, I followed, like you know, credit influencers and you know people that are, you know, travel influencers and that kind of formed my next brand of like okay, I'm a credit travel influencer guy. And then from there it's like, okay, now I want to invest in crypto, who are the biggest people in this space. So it really just got like it's all out there for you. You just got to follow them. But then take it a step further than following them, right, like, actually pay to play.

Speaker 2: 49:36

If you want to meet them and build a relationship, you have to offer them one or two things. You have to offer them enough value for them to actually become interested in you, or you just got to pay them money for either their course, their mentorship, whatever. So I've done this every single time, doesn't matter how big the fish is. I've been able to connect with them and become friends with them just because I don't fuck around, like I don't play this game of, like you know, just hopefully he hits me back, whatever as I go. How much is your shit? 20 grand, awesome. What's your wire? Boom, hit it. Then I go there. I make a massive impression because what am I doing? I'm finding out what he's lacking, that I have that I can give to him. So I give him that value and then, boom, I become valuable to him. I differentiate myself from everyone else in the crowd because I was able to offer him something massive that he did not have before meeting me, and that's how you become friends with people you admire.

Speaker 1: 50:29

Man that's fucking sick. Think of that. In contrast to most people who will like look for like intros or play like virtue signaling or like social hierarchy, like you know, you mentioned earlier about being very you know you're not leaving people kind of into your circle of nowhere, and I think that's so important as you're climbing right, because people will try to latch on to the, to the bullet train. The bullet train is taken, you're the fucking captain, right? People will try to latch on, but you need to be someone of value or to pay it. And I'll give you an example.

Speaker 1: 50:59

Recently I was like we needed something help with some of our sales, and there was two routes to take. I could, you know, fucking suck it up and spend the next two years trying to figure it out, or I could just wire someone seven and a half K, they came in, sorted it and I think a weekend, and then it was done, literally done, and you don't pay for. You don't pay for like quantity, you just pay for like specificity. Like I needed something like this. I just paid the money and that was it, and that was it. Just move on in my life, right, and I don't know. I think it's just like our brains tink in terms of ORAY, but not necessarily even terms of a tangible. It's the intangibles, right being at a capital club event, for instance, like there's so much intangible benefits that comes from something like that that most ordinary people will not be able to articulate in their brain and they'll try to do it a different route than as a result.

Speaker 1: 51:45

Man, this has been awesome. I really appreciate your time, man. I would love to have done this in person. As I said, I think an American trip is due again. Come to Miami, bro. I would do it in my living room. 100%, bro, 100%, and I really appreciate that too. Right, you've been very kind to me for the past hour. I know you were sick six o'clock here, at 7am here as well, so I want to say a big thank you, bro.

Speaker 2: 52:04

I appreciate you. Man, let's crush this year. I'm excited to watch you grow.