#216 Logan Forsyth - The Blueprint to Generate 150M Views in 90 Days

Why is your content not going viral?

Are you getting views, but no conversions on the backend?

On today’s episode, we’re joined by Logan Forsyth, founder of Media Scaling, a company that works with the world's top personal brands and guarantees 100M+ new, real, quality, organic views on social media in just 90 days with no additional time or effort required.

Logan reveals the strategies he used to generate over 250,000,000,000/2.5bn views for his clients short-form content on Instagram and TikTok. All from organic growth only.

He also shows us how his agency guarantees up to 150 million views in 90 days through performance-based models tailored to client goals. We also discuss the importance in building a strong team culture in a digital agency, why differentiation is key in a market full of strong competitors and how to balance business with your personal life and relationships.

If this episode inspires you to leverage content for business growth, or simply learn from a top-tier content strategist, leave a like and share your thoughts in the comments below.

Check out Logan's viral framework here.

Connect with Logan Forsyth
Instagram: instagram.com/loganforsyth
LinkedIn: https://www.linkedin.com/in/loganforsyth


My Socials:
Instagram: Darrenlee.ks
LinkedIn: Darren Lee
Twitter: Darren_ks


(00:00) Preview and Introduction
(00:40) The Reality of Short Form Content Agencies
(03:14) How Does Media Scaling Work?
(08:02) Crafting the Perfect Offer
(11:44) The Andrew Tate Method
(16:56) How Did Logan Get Started?
(23:47) How To Build The Right Systems
(28:28) Logan’s Forsyth’s Blueprint to go Viral
(35:49) Content Frameworks That Actually Work
(40:20) The Commonalities Amongst Top Creators
(45:16) Short Form-Long Form Connection?
(48:18) Logan’s Viral Framework
(54:24) Balancing Business and Personal Life
(58:56) Playing the Long Game
(01:01:30) Thoughts on Healthy Relationships
(01:05:56) Value in Constant Self Development

Transcript

Logan: 0:00

In today's age, it's a requirement. If you want to be the best at what you do in any arena, you have to create content. This is how it is in 2024. So you have skin in the game with your client and if it's performance-based, it's just an implied guarantee, in a sense, to where you don't get paid until they make more money for it. Just watch what happens when you give away some of your best stuff for free.

Darren: 0:20

At the end of the day you list. They're still in that ecosystem. They're learning from you. You're giving them a shit on our free value. Before we start this week's episode, I have one little favor to ask you. Can you please leave a five-star rating below so we can help more people every single week. Thank you All. Right, man, let's kick off. So where I want to start right is you've hit some pretty big numbers, which I think if anyone is familiar with you, they know the numbers right. But for some people you've done over 2 billion organic views. You're guaranteeing up to 150 million views within 90 days for a lot of the clients you work with. But before we get into the tactics and techniques, I want to get your perspective on the short form agency space right now, especially on Instagram and TikTok.

Logan: 1:03

Yeah, definitely, and we're just shy under 3 billion views now. So we're tracking to reach over 500 million views this month across all of our clients for the month of March 2024. And then company mission is for us to be at 1 billion views per month by June of this year. I think we're tracking to do so. Then we'll push it to 2 billion, then 5 billion, then 10 billion, just to keep it going.

Logan: 1:26

But with short form content in the agency space, I would say there's a lot more freelancers than agencies. It's a lot of solopreneurs and freelancers who are looking to get started. For anyone out there who's already creating content, you probably know, you get just flooded with DMs and emails of people selling videos and like hey, I can create short form video for you, et cetera, on a daily basis. I don't even have an extremely large following, yet. My personal brand is still newer. I'm still receiving give or take like five on average DMs per day coming in and people you know trying to sell short form content, when that's what we do as well. So there's no research of their DMs and outreach either backing it up. I usually just refer them to our editor application page. It's like hey, we're always hiring editors to work with us and our clients. So my thoughts on the space are there's a lot of people in it, but there's still massive opportunity At our company.

Logan: 2:24

Media Scaling. We've barely scratched the surface and the biggest thing is you have to differentiate yourself and break through the noise by having an amazing offer and results to back it up. So that's what we've done. I mean, we're still a newer company. We launched just over 12 months ago. We're coming up on month 13 with the company. We're already at 90 plus employees. We've generated billions of views. We've worked with a lot of top brands in the space and the way we've been able to do that is one we've been doing this for a while. I have now over 8 years of experience working with larger brands in the social media space my partner as well. But secondly, it's because we crafted an undeniable offer. We're guaranteeing up to 150 million views in 90 days. So that breaks through the noise. There's not a lot of people doing that Most people in this space. They sell edits, we sell results, you know, and we back it up with a massive guarantee 100%.

Darren: 3:14

Man, my brain is firing with this now and this was the whole genesis of, like, my company too. Right, it was like we focus on outcome, not output. So it was all to do because the reason why is those podcasts don't grow, right? You see this yourself, right? You go on YouTube, a lot of the smaller channels. They don't grow on YouTube. They don't grow on audio. There's fuck all SEO. So that's what we were focusing on in the beginning. Now, not 150 million of views of engagement as a guarantee, but that small shift in people's minds knew that we were focused on outcome versus output, and I taught myself to get into there from those different aspects. Now you said you're up to 90 employees. I remember watching the bread episode recently. You had 49 employees at that point. How have you been able to grow this from the genesis right From the early stage to where you're at now, because it seems like you're getting bigger and bigger and bigger?

Logan: 4:02

Yeah, we're projecting to be at 150 over the course of the next 3-4 months with our current client waitlist and all the onboards that we have planted in the pipeline. A big part of why we have the team size that we have is because, with our offer to break down how it works, we work with content creators who already have a decent sized content database for us to go off of to where we then plug in essentially a media division of editors, social media managers, team lead, copywriter, clips coordinator, thumbnail designer, data analyst, so on and so forth. So there's a lot of team involved in being able to fulfill on our service. So, to give perspective, the first client that we signed as part of media scaling, we had to hire a team of about 12 to 13 people to fulfill on it, and a lot of our client contracts have a team of all the ancillary positions and then even full time dedicated positions anywhere between like 8 to 16 people per client contract on our larger done for you services. So it just requires a lot of manpower. Ai is not there yet to just be able to do what we do. It's night and day difference as far as the quality of having just amazing people. So, to answer your initial question on how we've grown the way we have I mean again, just the nature of our fulfillment requires us to have a large team and a lot of people to fulfill on our services, but also it's just great systems and a great team.

Logan: 5:32

We have an extremely strong culture. We're clear in our core values. We have an amazing mission that's extremely exciting to be a part of. We're going to be the number one agency in the creator economy, which is currently valued over $400 billion of a market cap projected to grow to more than $1 trillion by 2032. It's growing by over 20% year over year like massive opportunity. I saw a stat there's over 240 million creators and it's only getting larger.

Logan: 5:54

They're still, on a consistent basis, so many people who are doing incredible things and they're amazing at whatever it is their passion is about and they're not creating content yet and they know that they need to start. It's not really even an option in today's age. It's a requirement. If you want to be the best at what you do in any arena, you have to create content. This is how it is in 2024.

Logan: 6:17

So the opportunity is massive, and then we have amazing leadership in place as well, and then we have amazing leadership in place as well. It's been a big takeaway and recent learning experience for me is just bringing in people who have decades of experience building different divisions and company for operations and for marketing, for sales, for client service, for finance just placing directors and leaders to come in and take ownership over that division and bring in amazing talent that you lean on. And so we're really focused on building out our executive team now and just systemizing things, operationalizing things, keeping a really strong culture and just having amazing people on the boat to take us to that next level of where we're looking to go.

Darren: 7:02

It's crazy, man. You have like an enterprise view already and you've only been a year into it. So far right the way you're kind of viewing the business. So how is it growing from like a revenue perspective? Last time I checked it was at like just over seven figures. Where are you kind of currently?

Logan: 7:14

at. We're scaling fast, you know, with the waitlist. We do have a waitlist it is generally floating between two to three months of our done for you services. We also have coaching that we provide to people which there's no waitlist as a part of um. You can join anytime but, uh, because of the amount of people involved in moving pieces, involved with our operations, is why we have that waitlist, or calendars are full. Uh, demand is high, it's, it's a blessing, right, um? And so the waitlist also helps us, from projections of just the income statement, a better understanding where we're going to be next month, the month after the month after that. But our run rate is looking good. We're at multiple selling figures. I think we can hit an eight figure run rate this year with the amount of growth that we're experiencing and doing everything we can to make that happen. So we'll see.

Darren: 8:02

Man, that is absolutely insane. So we can get into those details too, in terms of, like, how you craft the offer, so you. So I'll go back to your sales process. I went through the virality guide, which we're going to go through soon as well, which was like super helpful man. It was a great resource. So, for anyone that's not familiar with it, Logan has basically like these frameworks, these tools. It's almost like a mini course that anyone can go through and it's breaking down the best hooks, the best clips that you basically have and it's incredibly valuable. But for you growing up, growing to that stage, that stage do a lot of these creators, people like Greg O'Galler, Brandon Carter, a few other kind of big boys do they pay you on like a retainer or is it performance based?

Logan: 8:45

Yeah, it's a mix of both. In the agency space, if you can work out some level of the win-win structure and make it more performance-based, that's where you can also have incredible opportunity on the back end, because, one, you align incentives so you have skin in the game with your client, and if it's performance-based, it's just an implied guarantee, in a sense, to where that you don't get paid more upside until they make more money first, and so the more you can get creative with win-win structures in that arena and have upside, the better it's going to be. So it depends on the package that we're providing and, with each of our clients, the way that they're monetizing and just overall what their social is and what their business looks like. We're always looking to just get creative and create the best win-win structure, but also do it in a way that's scalable and that gives us the margin to where it makes business sense and we can continue to scale our operations right. And then the other thing that you touched on that I think is important to note a lot of people ask when it comes to conversion strategies from your organic content and your socials, what is the best way to take all this views, all the reach that you're getting and turn that into leads and then sells. One of the best ways we find is having incredible amazing free lead magnets, free offers. So ours is 2 Billion View Secrets. Like you mentioned, it's a free mini course and we truly put some of our best stuff in there. You can get access at mediascalingcom Forge Last Secrets and it has hundreds of our viral hook frameworks that have proven to work incredibly well. We included our scheduler that we use to post over 14,000 times a month to keep top-notch quality. We have multiple training materials in there and, again, it truly is some of our best stuff.

Logan: 10:26

I think a lot of people make the mistake when they have a free lead magnet. They just don't make it valuable enough. If you include your best things in what you offer for free, people just automatically assume like holy shit, if I'm getting this amount of value for free, I can't imagine what their paid content and what their paid services and programs would look like. So it creates just way higher throughput retention and it's just a better look on your brand. So many people they're just lazy with the lead magnet that they create or they just are trying to hold back their best stuff and just afraid to give it away for free. Something that I learned from Hermosi and some other people in the space is just watch what happens when you give away some of your best stuff for free. Something that I learned from Hermosi and some other people in the space is just watch what happens when you give away some of your best stuff for free and how much more money you'll make on the back end.

Logan: 11:10

So, also, when you have a free lead magnet, you can use that to push and promote more on the front end of your socials without necessarily coming across as salesy or promoting. If you're always just pushing your core paid offer or service versus if on the front end, you're a promoter, right. If you're always just pushing your core, like paid offer or service um. Versus if on the front end, you're marketing like, hey, I have these amazing free resources for you. It's just it comes across as better, uh, and as far as a branding perspective, um, for your socials, right, and it's more effective. Or people are willing to off, sign up for free, build more of that trust, uh, in relationship with you before they send to your paid services and offers.

Darren: 11:44

Yeah, man, I love that Because, at the end of the day, you're trying to bring people into your ecosystem and if they don't buy now or if you have a long waitlist, they're still in that ecosystem. They're learning from you. You're giving them a shit on a free value and it's just way more, I guess, like authentic than like book, a call book, a call book, a call like. People don't want to hop on calls, they want to be able to learn from you, and that's basically what you're effectively doing. And yeah, man, it's pretty, it's pretty insane the amount of free content you're putting out, as well as what you're offering then in the program, right, because it's like an elevation up. Now let's get into those tactics. So some people are not I'm not familiar with this for you, right? So you are basically running a ton of these multiple accounts for big names, big creators, big entrepreneurs, and giving them so much more opportunity to pop off. So can you walk me through where you even got the idea to create the multiple accounts and like how effective it's been?

Logan: 12:33

We frame it as the Andrew Tate strategy right, but we do it in-house for quality control and predictable scale. But Andrew Tate really did pioneer this. He did it in a little bit of a different methodology by using an army of affiliates through his paid program called the Real World, and that worked extremely well for him, I think for a few reasons. One is he's incredibly polarizing One of the most polarizing people on the internet and that gets views. It gets watch, time and attention. So a lot of people were able to create accounts, start posting his content and get millions of views and therefore start making money right away, versus what we've seen. We just connected with a lot of people at this point who had tried to go the affiliate model approach and it just doesn't work for them. I know very few people honestly at all that has made this work consistently and sustainably for them with only using affiliates. Outside of Andrew Tate, another few big names in the space are like Luke Belmar, iman Ghazi. They both do this internally and that's what makes it sustainable. That's what makes it scalable, that's what makes it predictable and ongoing. There's a huge graveyard of Discord communities and secondary accounts of people who have tried to do this through an affiliate model and it just doesn't work because it's usually people overseas. And then younger kids. They create accounts, they post content for one week, two weeks and they don't get results. They don't get any sales, they don't make any money and they give up and then it's just a turn and burn cycle and it's very, very rare for people to stick with it long enough to see success at a level of scale like Andrew Tate did. But he really did pioneer the strategy. And then my partner, spencer Murphy. He worked internally with Iman Ghazi and Iman hired him to build a full secondary account network. They came together and just said like hey, I'm looking to build the Andrew Tate strategy in-house.

Logan: 14:30

So Spencer, prior to working with Iman, had been the chief of marketing for Jason Capital for, I believe, around six years or so, started with Jason Capital when he had little to no following and then grew it over the course of that extent of working with him to more than 6 million collective followers. They had done a lot organically, had done a lot of organic paid strategies and things along those lines like built full content systems, had a full media division, a lot of editors. So he was able to take that experience and all the systems that he had and then applied it to Emon when he was working with him and just took it to the next level of scale and within the first four months they generated 449 million views. After building this secondary account network strategy, if you go to a social play, there's a direct correlation of when the secondary accounts went live. It was in July of 2022. You look at his main YouTube channel and the growth it's like July of 2022 is an inflection point to where, just exponentially catapulted, his YouTube channel went from 340,000 subscribers to 3.5 million subscribers in one year and a huge piece of that was this full network of secondary accounts. So just tapped into massive growth.

Logan: 15:43

Spencer really led that division for Iman and worked internally for him for I believe, around 10 or 11 months, and then I was in a transitionary phase. Me and Spencer have grown up together. We've known each other since we were like 9 years old. We've been best friends for a long time, and so he was staying with me telling me about what they were accomplishing.

Logan: 16:04

He was getting on the itch to go back on his own and I was in a transition phase to where we just we had the idea of partnering together started media scaling, decided to go for the top and offer this, with a huge guarantee behind it, to the most established creators who already had large followings, large brands and a huge content database, to where we knew this would be extremely effective for getting started from day one. That's what we did, and then we broke through the noise. We had an offer for the top of the market that just resonated well. We had the results in the systems to back it up, and then also back to that with the massive guarantee which, if we didn't know what we're doing, that would have posed major risk to us. But we had the systems and we fulfilled on our guarantee and then sell with every client that we worked with towards has been awesome journey.

Darren: 16:56

It's worked really well, man you know, it's super interesting from there. That's actually it's a wild story, but it's a fact that you've, out the gates went for the top 1% of people or the top 0.1% of people, right. And I'm interested to learn, like, how you got that first client after Iman, because I know Iman was internal to some degree, because, from my perspective, or let's say, like, pull out from the scenario if someone messaged me saying I'll get you 150 million views, like today, but it was like a brand new account or a new individual, and this person already gets millions of messages anyway. To begin with, like trying to break through that noise is kind of tough, right. So when you went, when you decided like okay, this is our ICP, we're going to go for them, how did you actually even get them into that sales process?

Darren: 17:36

Because what I've even found right is that we were creator focused for podcasts, but then I realized that we didn't really want to work with like new creators or like beginner creators, and that's when we moved into B2B, because B2B basically is better contracts, longer contracts, and it's like more, like predictable revenue. Basically, as a result, we're able to get a bigger revenue, bigger clients. Now, the reason I'm saying this is because at the same time you know shiny penny syndrome will pop up Some. Some other person want to pay you 60K, right, and you're like, oh, maybe I'll take it, but it falls outside of the ICP range. So what made you that process, as you got those first couple of clients in the early days?

Logan: 18:14

Yeah, great question. So, like I mentioned, I had already been in this space for now over eight years prior. Same thing with Spencer. We're both the same age and so we had connections. What age are you, by the way? 26. Spencer as well.

Logan: 18:28

What the fuck so you've been doing this since you're 18? Got started early. We grew up in the generation to where it's like. When you're still in high school you're watching people on social media teach you how to make money, and so when I was in high school is when I started investing inside of courses and programs. It all started with an ad saying how to rank web pages on Google and then sell them to local businesses. They'll pay you $2,000 a month passive income and you'll be a millionaire in 90 days that type of thing. So that's what got me started, and I did that for years.

Logan: 19:00

A lot of failed attempts, and just was buying programs through the process, still working as a server. In high school, I mowed a lot of lawns, had a mini landscaping hustle, if you will, in high school to make money as well, which was paying for these courses to where I was making no money. But I learned, invested in programs for SEO and then for dropshipping and building Shopify stores, landing pages, running ads, email marketing. So the more of these programs you invest in, you just start to stack skills, one after the other after the other, and the first program that you invest in is probably not going to be the one that makes you a huge amount of money. But if you continue down that path and you continue to stack skills, watch what happens over the course of the next three, four years, if even shorter. So that's the process that I followed and had a lot of failures before starting to finally have a lot of success and just continue to invest in myself, join different masterminds, online marketing communities and, through that space, got connected with more and more people. When you're earlier on, you and your friends and people the same age who follow this process as well start to see more and more success and your network just naturally grows as a result of just time in the game. So that also plays a big role in this and you'll start to get connected with more people over time.

Logan: 20:19

So when we started media scaling, our first client was actually through a referral. When we started media scaling, our first client was actually through a referral. Our first client was Greg O'Gallagher and we were connected through a referral since we were already in the space and for the first almost nine months of the company, we grew about 50% from referrals and word of mouth and the other 50% from cold email outreach, and I have a lot of experience building cold email outreach systems. So we put together what we called our dream 1000 list and we just mapped out all the names who fit the client criteria, of people who had a million plus collective followers we're making 3 million plus in annual revenue, 50 plus hours of content and continuing to create content ongoing and so we had people on there like Tony Robbins and Grant Cardone and Rob Dyrdek and so on and so forth and just had our dream 1000 lists. Then we'd have a VA. Go and find all their emails. It's great. You can find anyone's email. Just go on Upwork and look at Data Scraper or List Scraper and you'll be able to find anyone's email. And then we put together really highly personalized email campaigns as well. So many people. They just want to shortcut it and automate it and put it into a CRM or an email automation tool and then just put people into a list and feed it. And there's a time and place for that if you have a big market. But we had a list of. It really got to 300 people and that's it.

Logan: 21:49

So I looked at every email that we sent out as a silver bullet and so, instead of taking a very automated approach, I went the other side and made it very manual and personalized, and at the early days of starting the company, I was the one who was sending the emails and I would go and actually type out specific data. We would run an audit on people's socials and be like this is the amount of views you've gotten in the past 30 days. This is what we're guaranteeing you. You're going to see this percentage of growth. We would include little notes as well. If we knew their brand, brand idioms and sayings they did. Or if they were just on a trip like hope, you had a great trip so they knew this was a legit person who took a lot of time and researched their brand and we're communicating and knew their numbers better than they did of the audits that we would do. So that's also something that breaks through the noise. And then our guarantee was so strong and big to back it up that we got a lot of responses of people who, like I mentioned, have millions of followers. They get solicited constantly and they'd be like man, I get 100 emails a day. I never respond to any. But this is interesting. Let's talk Because we took the time to craft an amazing offer and then really personalize our outreach, just communicate how we can truly add value to them. And then it was meticulous in that process and we didn't just send one email. We followed up, but we followed up in a value driven way.

Logan: 23:12

Also, a big mistake so many people make is when you're following up, is you just do it in an annoying way. You're like hey, bumping this up. You know, did you see this? Don't do that. Be valuable when you follow up. So showcase how you can add value to them. Do free work for them. Send a free video. You can showcase case studies, report on things that you're seeing work really well, like strategies. Give them systems, just give them stuff. Follow up with value. Don't be annoying and you can do a lot with cold email if you do it right.

Darren: 23:47

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Darren: 24:59

So when you started building out the systems and let's get into even how you built that, right, I thought so you're releasing like 30,000 clips a month, or even more. At this stage, I would have assumed that it was automated, and I would have assumed that even your creation of the clips were automated. And I actually interviewed Luke Bellmer in Singapore and he was telling me that he was like we release a clip every 60 seconds, and the first thing that went off my head was, oh, we have this automated tool that he just built, basically some SaaS tool. But then I found out afterwards it wasn't and he's trying to bring it into 15 seconds. So talk me through that philosophy as to why you went manual. And how do you even build those systems in the backend when across 100 employees?

Logan: 25:36

You know, ai and automations will be there at some point, I'm sure, but it's not there yet right? So if you're going to get top level results and generate tens, hundreds of millions of views per month, you need to have a great team and great people to back it up. Currently in 2024, at least in March of 2024. I think we're going to see a lot of exciting things this year in the space of AI and new tech, and we already have seen massive acceleration over the course of the past year and a half, two years specifically. So when it comes to the systems and not automating it, it's because we see much better results. There's a lot of softwares out there that market like hey, upload your long form video and our AI will clip it up and edit it for you and you don't have to do any work. Like Opus Clips is the leading one and we're keeping our eye on that. We test it. When new updates come out, we'll test it again, see how it is. But it's still a night and day difference of having an amazing editor who has been trained and really knows what they're doing, and we now have over 40 editors in the company. I don't know the exact number, maybe closer to 50. A lot of them have done tens to even hundreds of millions of views with us in 12 months or less, many of which are from brand new secondary accounts, which makes it more impressive.

Logan: 26:51

So I say this because our edits are really really good. We train with our team on a daily basis. We have our own internal editor training, which we also offer as part of our coaching program as well. We teach people how they can go out and recruit their own editors, their own social media managers, and then we provide our own internal trainings and ongoing training with our management to get them up to par and implement our systems. But when you have amazing systems in place, trainings in place, really good hiring processes to vet and bring in the great talent, and then a culture and a leadership team to back it up and cultivate and grow that talent and make sure that to back it up and cultivate and grow that talent and make sure that they want to stay with you and grow with you for the long term, it produces amazing results and then we just have really good systems to back it up.

Logan: 27:33

So it really is just all people and systems and I will say as well, our clients make our job easier. A lot of our clients. They're amazing at what they do. They create incredible content and we just help maximize it. The problem that we identified with media scaling is majority of content creators are generating a fraction of the reach they could from their organic content. So what we do is come in and unlock the reach that they're missing out on, and usually it's to a massive degree. Many times in the first 90 days, anywhere from on the lower end, like 3X, on the highest end, 30x, plus people's growth in total views within 90 days, and then the longer we run this, the bigger it becomes, the more exponential the growth becomes. So it only gets greater and greater, and we just do that by repurposing so much more of their content and just flooding socials with their content.

Darren: 28:28

Man, that's super interesting. So putting on my devil advocate hat or someone's approach to this will say, well, this wouldn't work for me, right? That's what they would say? Right, they'd say this only works for the big boys. What do you say to people when they say, oh like, will this work for me or will it only work for Iman and Luke Bomer?

Logan: 28:46

For a lot of people it won't work. The biggest thing that you need is a larger content database before you start to create a full network of all these secondary accounts that distribute your content as well. To give you perspective, we're posting 1,800 to 4,200 times per month per client, and we turn through a lot of content quickly when we're doing volume like that right. So you do need a big database, and then you also need to be creating content ongoing. But if you don't check those boxes yet, it really doesn't need to take long to get there either. You can do it right and you can build a large enough database to really get this running within three months if you're committed to it and you're ongoing on a weekly basis, creating new content. So that's the biggest factor. But there's a lot of things that you need to get right before you really scale up and before you're going to be doing 100 million plus views per month, like many of our top clients have, and so you need to have the production quality correct. You need to have a clear brand identity. You need to have expertise to back it up. If you're knowledge-based or if you're more of an entertainer, influencer, creator-based, you need to just know how to provide value in your content. I look at value from two pillars entertainment and information and then you can combine both together. But if you're providing value in one of those two ways, then that's what is necessary. So you have to provide value. You have to have a clear brand identity.

Logan: 30:08

In our 2 Billion View Secrets program I mentioned, we also have an incredible brand identity worksheet that just prompts the questions to ask, such as who are you, what is your brand? What do you stand for? Who is your client avatar? What are their pain points? What are their motivations? What are their desires? Do you have slogans? What are your values and beliefs that you stand for that you market in your content? All these things really matter and you need to think through it. And your own personal brand you have to incorporate and build, just like you would with a company. When you put together the branding guidelines, your core values, your mission, your vision, like, do the same thing for your own personal brand as well, treat it in the same way, and that makes a big factor and difference.

Logan: 30:49

Then you need to have the right content strategy and you need to, very importantly, remove friction from the process. That's a huge mistake. I see a lot of people make is they want to get started creating content for their brand and they do so in a way to where there's just a lot of friction. Maybe they don't enjoy the type of content they're creating, or there's a lot of moving pieces and they feel like they have to go to a different location every time and work with a videographer and do all these different components and it just feels like a hassle and therefore it's not going to be sustainable for them.

Logan: 31:22

Versus we teach you how to, we can help people, whether they're just getting started or they already have millions and millions of followers and everyone in between. So if you're just getting started, my recommendation is set up a filming studio. Production quality does matter. Outside of TikTok, you can do well just like selfie style phone content, but it's harder to batch and systemize that On the other platforms. Production really matters, so good video, good audio, good lighting, so on and so forth. So create a studio that has good production, quality content. We can teach you how to do that with a budget of $250 up to $3,000, depending on what level of equipment you want to get, so it doesn't take a lot of money. And then you want to have a clear content strategy behind it.

Logan: 32:09

What I find for a lot of people, they just they don't like talking to a camera. Like I, I speak at events. I just spoke in a mastermind this past Friday and I was like hey, who here has created content and talked to a camera before? Half the room raised their hand? I'm like who likes creating content and talking to a camera? Everyone lowers their hand. It sucks. Talking to a camera sucks versus everyone likes talking to a person, and so something that resonates to a lot of people that I found to be really helpful is what we call a mock podcast.

Logan: 32:42

So, whether it's, you can have a family member, a friend, a team member, an employee, just someone who you have rapport with. They sit down and, before you schedule the filming session, just spend 10, 15 minutes to map out a lot of questions that your client avatar and the people that you're creating content for are going to resonate with, and then have whoever is doing the podcast with you just ask you questions and make it a conversation, and you don't have to talk to the camera. Talk to them directly and just have the camera angled at you slightly. That way you're getting it on content and that is something that I found to, where everyone enjoys answering questions and talking about themselves and they enjoy talking to people who they like. And just put a camera there and you still become much more comfortable. It helps get around, like that camera shock. It helps get around like the time of people getting more comfortable behind being on camera, because it is different when you do that. Right there's, there's a skill set that's built as part of that process.

Logan: 33:44

But these are all different things that you can do to again remove friction. Make it something that's going to be long-term sustainable. For you To be the best in the content creation space, you have to be long-term committed. All the top people they go into this and they're committed for 10 years, and it's not like you have to create content for 10 years to be successful, but that's what's required to be the best, because if you don't have that, the people who are the top they do have that and that gives them an edge over you.

Logan: 34:14

So you have to be long-term committed to this and then just build a content strategy that is going to be sustainable for you that removes friction, and then just do it and don't stop. That's it. So many people. They start doing this and they give up after two weeks, a month, two months, because they're not seeing their business. 10x, it's like, dude, just stick with it for three to six, even three to six months. You'll be shocked at what happens when you start creating content and you do so in the right way. But it has to be consistent, it has to be sustainable and just fucking stick with it.

Darren: 34:47

Don't give up after a week, two weeks, which is what almost everyone does the irony is that a lot of entrepreneurs should notice intuitively, like you know, a business won't grow overnight. You're not going to get to eight figures unless it's a fucking blue moon, like you know, completely out of the out of the out of the ocean, right, it's gonna be something that could be different, but most people will they just overestimate what they can do in a month and underestimate what they can do in a decade. In that instance, I like your aspect of removing the friction, because I have found, even with podcasts, right, that people will they'll play like the scapegoat, saying, oh, guests are so difficult to get and I have to do all this outreach and it's so awkward, whatever. But at the same time, they could just do a bunch of solo episodes, right, and then either use something like gpt to generate the questions, so put in your client avatar, put in the problems, put in the people that you help and then ask them to like, scrape the 10, 20 biggest faq questions, right, that could be a good starting point for you and we've done that for some of our clients and it's worked incredibly well. They've got great questions to go in and do solo episodes as a result.

Darren: 35:49

But you made a good point about the performance, right, and this is why I want to get your thoughts on this the talking head videos that are very intentional. Like I look into my camera now and I write, I record a 30 second video on like how to grow your podcast. It's more intentional, right. How do you think about that compared to like a podcast, whereby it's split and it's a bit kind of broken and the hook isn't as good? Do you ever struggle with stuff like this when you're, when you're cutting it down and making it into super viral?

Logan: 36:17

Yeah, it's a great question and talking point. Like with the podcast, specifically, I like to think in terms of when I'm creating content, of how this is going to turn into a short form clip. So when you're recording, let's say, a mock podcast, for example I do them myself for my own content I'll have a team member ask me a question and, instead of immediately just responding to that question, I'll repeat it back to them, thinking that this is going to be the hook of my video. So if they ask me, how do you guarantee top creators 150 million views in 90 days, instead of just directly going into the answer, I'll say how we guarantee top creators 150 million views in 90 days is, and then I'll go into answering it. So now my video, my clip, has a hook. So if you're thinking in terms of what you're saying in the long form, turning in the short form clips, that can definitely help. Additionally, when it comes to what you mentioned of the talking head direct to camera content being more intentional, it absolutely is and what we have found across the board. We talked to a lot of people in this space, many of which are very successful, have been creating content for 3 to 10 to 15 years and almost everyone I've seen who's having the highest level of success with the direct-to-camera talking head content. They script out what they talk about. So that comes down to now.

Logan: 37:39

You have great copywriting and great script writing, and it takes time to do that, honestly. So you need either great systems and frameworks in place and you just have to be disciplined and committed and really prioritize it. If you're going to be the one yourself to write the scripts for your own videos, or go out and hire a copywriter and have a great framework and great system in place to where they can write the scripts for you, you can tweak it slightly. I always like the who, not how, approach, right? Like you know, frank Sinatra didn't move his own pianos Like go hire people who are experts at what they do to do the things for you that are really going to move the needle. So that is recommendation.

Logan: 38:18

The other way that you could do talking head content is by mapping out the hook of your video and if you have the expertise and you're a good communicator, sometimes that's all that necessary is knowing the hook and you say that word for word and then you just riff on whatever else that is that you want to say about that hook Cause this is essentially the video topic for you, right? But I do see best success when people fully script those videos, and that's another bottleneck of fully script writing everything. It takes a lot more time per video to do that versus doing a podcast or a mock podcast. An hour of filming with no preparation or very little preparation can still turn into 30, 40 clips, depending on the episode and what's being talked about. Versus, if you're going to get 30 to 40 scripted talking head videos, that's going to take many, many, many hours of fully scripting it out rethought into it.

Logan: 39:19

There's a lot of validation behind both strategies. It's just depending on where you're starting from, what you're committed to and then how much time dedication you want to put towards this. What components are you going to outsource versus what components you're going to do yourself?

Darren: 39:33

That's super interesting, man. Everything works, it's about what suits you best. So, even looking at Hermosi, which I know you mentioned earlier and I saw that you met him recently through like, his approach was like Monday it was like the first and the second of every month just getting into studio or just sitting down in his chair and then reading out any messages that he prompted himself or whatever. Right, and he can just riff off it then, cause he's he's a, he's a clear thinker, whereas for someone else that could be completely awkward. Right, it's like what you can do consistently, forever, effectively. Now, this is really cool, right, because this focuses on the inputs. The inputs are, you know, multiple accounts or even your own account, initially, different ways to create content, but then the outcome is obviously multifactorial. Right, there's some people that get great success, some people not so great success, and we'll get no success when they're creating some content. What do you think are some of the common factors, common traits of, like, the top creators with the best results?

Logan: 40:28

Yeah, amendment is a huge part of it. Going back to what I said, like people who really do this, well, they get in and they're like I'm just going to do this and not stop, or I'm going to do this for the next 10 years, you know. So they're they're long-term committed to making it happen. Secondly, understanding psychology. You truly should understand human psychology and just why people pay attention to the things they do. Understand cognitive biases, study marketing, study what works. It helps a lot. And also, when it comes to studying what works, you can make a list. This is something that we recommend. We do this ourselves when we're launching with new clients and then also in our coaching program. Go, make a list of the top 20 accounts and channels who have the audiences or similar audiences to what you're looking to build, and study their content. Look at it. Go and look at their top performing stuff, that is, the outlier posts that have performing way above average, and reverse engineer. Why did this work? What's being talked about? What does the content include itself? What are the patterns behind these? And then you can do the opposite and look at the bottom performing stuff that's performed below average and reverse engineer that. What's being talked about there? What are the patterns? Why did this not work? So you can lean into what's working and lean away from what's not. What are the patterns? Why did this not work? So you can lean into what's working and lean away from what's not. And that helps you now start creating your content with a place of data of what's already working, versus just winging it and trying to figure it out. There's so many people when they start wanting to create content, they'll schedule some time in their calendar and be like all right, they'll get there and be like okay, so what do we talk about? And they just start like winging it and thinking of different ideas, like put some preparation into it, like study what's already performed incredibly well, it's already gone viral for other people, and then take that and make it your own right. That can really really help. And then, when you have the right systems and you start to put more resource and team behind this, that can help significantly. So if you're just getting started, then yes, you can be a little bit scrappy and you can wear more hats and take on more of your own, but also, when you have the right systems, it really doesn't take a lot to outsource this and have a team to help you scale.

Logan: 42:40

With our coaching program, we help people go out and give them our recruitment systems to hire an editor, hire a social media manager, and you can outsource this and have incredible edited content that's being posted for you, omnipresent across platforms, for $1,000 to $2,000 a month, if you do this right and you follow the processes. So it doesn't take a significant amount of money to make this work either, and most people, if they've had any level of success selling something, you can afford it, and it doesn't take a lot of views to really move the needle. It just takes getting in front of the right people and having the right views in your content. So that's a big focal point that we really touch on as well. It depends on your content. So that's the big focal point that we really touch on as well. It depends on your goal.

Logan: 43:24

If you're more so in the influencer space or creator space, it is more about vanity metrics and you're just trying to get as much views, as much followers as possible. But if you have a business, if you have an offer to sell, it doesn't matter about how many views you get. You just need to get in front of the. You just need the right views, and so what we talk about is you need to create all of your content speaking directly to your client avatar, your ICP, your ideal customer, your ideal client profile. Just get very clear on who that is. And then all of your content. The gut check should be is my ICP, is my client avatar, going to receive value from this, yes or no? If the answer is no, don't create that, don't post it. The answer should be yes on everything you do.

Logan: 44:12

And at this point, the algorithm across all the platforms. It's so advanced. Every platform has so much data on us. They know us better than we know ourselves, and so it knows what we watch, what we're into, what are our interests, what we not like, so on and so forth. What we're into, what are our interests, what are we not like, so on and so forth. And if you're speaking to your ideal client, your ICP, the algorithm is going to serve your content to them as a result, because it knows exactly who your ICP is and who you're speaking to in your content.

Logan: 44:32

It's just like when you run ads. So many people run ads with broad targeting campaigns because the pixels on the advertising platforms are so good. At this point it just very quickly understands who to put your content in front of. Same thing happens organically not quite as targeted, but it still happens. So if you're creating content consistently for your ideal customer profile, you will get in front of them. And then, when you're consistent with it, all it takes is for those outlier videos to hit. You can have one video that snowballs your account and you gain a thousand, 10,000. We've even had videos gain us like 50,000 followers plus overnight, literally on an account, and so that's what you're looking for to really tap into that exponential growth.

Darren: 45:16

Yeah, man, that's kind of what happened, even to my account to some degree. We have a couple of videos that are like 27 million, a couple that are a few hundred million views, which have added thousands of subscribers or tens of thousands of subscribers as a result, and then it's all the other stuff that supports it. So my question for you off that is like for people that do like long form, short form have you seen that there's much attrition from short form into long form? Are you an entrepreneur who wants to build your influence and authority online?

Darren: 45:41

You may have tried some of the hacks and tricks, but none of it has worked. And it makes sense. 90% of podcasts don't make it to episode three. Of the 10% that are left, 90% of them don't make it to episode 20. That's where Vox comes in. Vox creates, manages and grows your podcast for you, on your behalf. If you've not been getting leads, not been growing consistently, you haven't found your tribe and you don't know what to do. Voix is the answer. Don't just take our word for it. In the past couple of years, we've managed over 35 podcasts. We've also been able to generate over 55 million views with 500 episodes produced, and not only that, generating over $1 million for our clients in products, services and sponsorships. So if you want to learn more about how you can build a great podcast and have it fully managed for you, schedule a call with me at Vox and we will help you achieve your podcast goals.

Logan: 46:32

Yeah, absolutely, and it does help if you follow strategic methods of making that throughput happen as well. So, like with our content, we incorporate in a lot of our edits. We'll have like watermarks in handles of our client and so I use podcasts. For example, one of our clients is Dropouts Podcast. In our content we create for them, most of it will have like Dropouts Podcast, episode 156, right, as like a watermark and showing in different pieces throughout the content. And if we don't have that, we noticed that when a video will go viral, getting a lot of views and traction, multiple people would be like commenting what podcast is this, what episode is this? So like people will search it out and you can look at the short form as like movie trailers for your long form, right, and if it's good enough, can look at the short form as movie trailers for your long form. If it's good enough, it's valuable enough. People want to go from the short form to the long form, so you can do that with edits.

Logan: 47:27

We do call to actions in our content as well. Inside of the editing we'll have text and animation that comes up to go follow or go to the YouTube channel, check out the full length content, things along those lines. You can also have call to actions incorporated in the captions of your post. You can use pinned comments. Pinned comments are so underrated it's like caption number two. There's no rule at how many comments you can create and add to your post. You can also incorporate it in the bios of your accounts, the links and bios your stories. You should be using all the features of the platform on YouTube, like use community posts. Just use everything that's available to you to drive all that traffic back. But yes, if you're making it known that the short form piece of content is repurposed from long form, there's absolutely Passover and people that go to your long form as a result.

Darren: 48:18

Man, this is so valuable. I have to stop and actually say like this is insanely valuable. It's so strategic, like I know it's not like the lifestyle shit we're talking about, but this is like so strategic and so helpful for people it's actually wild. I want to go through some of the frameworks. So you said you know, speaking on point with the with the ICP, I've also saw you mentioned even from the viral framework that you have it's you want some bit of variety, right, and you brought you brought into like health, wealth, relationships. These are the bigger categories which break down into the sub categories. Um, and then when I cross checked it with some of your like hook frameworks that you have some of the hook frameworks, they're not super, super specific, they're kind of a little bit broader. I was kind of slightly surprised by that. Can you kind of walk through that kind of concept of like variety and content and when to go narrow and when to go broad?

Logan: 49:09

I like following the 80-20 rule. You know Pareto principle is proven. It's foundational. So if 80% of your content is really focused on speaking to your ICP, your ideal client profile, the other 20% can be more broad and mass approach. However, I also think a lot of people make the mistake to where, let's say, from a business sense, you're an expert.

Logan: 49:31

People can categorize me as an expert when it comes to content, but in my videos I don't only talk about content, because what I've learned is my ideal client profile, their business owners. They don't just care about content, and I have a lot more expertise than that. I really know what I'm doing when it comes to sales. I know what I'm doing when it comes to marketing, to team building, to recruiting, to hiring, to operations. So talking about those different components also still adds a lot of value to the ideal client profile. And on top of that, when you know your customer well enough as well, you can talk on things that one make you who you are. So for me, I like different components. I like working out, I like traveling, I like nice dinners. I'm about to be married, I have a fiance, I'm more traditional, family focused. I'm here for longevity, legacy building empire. So talking on different components like that as well, my ideal client profile is someone who also matches those values. That's very values-oriented. So I like talking and building an audience and resonating with people who also like that and want to go out, become married, build an empire, think long-term with things, and so you don't have to bucket yourself in only one arena. You can get creative and match different topics, different values, different beliefs and components that you speak on in your content. That's still going to attract the right audience that you're wanting to build, right? So, um, still make yourself a person like you can.

Logan: 51:01

You can and should create additional content outside of only your offer or only your business. That builds more of that relationship with your audience and your viewers and makes you more of a person. Also something that you can and should do with our done-for-you services all of our clients. We have them do what we call a camera roll dump to, where they'll create a shared photo album and go through and then just put together all the pictures and videos of anything and everything they're willing to share of them with family and friends and colleagues and travel and hobbies and so on and so forth, like behind the scenes content, a lot of story-based content and then we can use that to put inside of our edits and use this B-roll and it builds more of a personal relationship with the viewers.

Logan: 51:51

We've had so many of our clients do this now and when I look through these photo albums they put together, I really feel like I get to know them as a person On a personal level. I see them with their family, their parents or their kids and just doing whatever their friends and it's like in a weird way, you just you feel like you really get to know them. So when you incorporate that in your content, the same thing happens with the people who are in your content. They feel like they get to know you on a more personal level. Plus, it gives you better B-roll that you can then customize, and the more congruent it is with what you're talking about, the better as well. So there's a lot of ways that you can and should incorporate who you are as a person into your content as well, which builds more of that personal brand. People want to know the human behind the expertise and behind the business.

Darren: 52:39

Man. I like that because I think we as entrepreneurs, you get caught up in like, oh, the offer, it should be business focused, it should be ROI driven, and there's a lot of guys that are saying you should do that and like, and you know there's. It's like everything works right, like that works to make, like money right, that gets leads, it gets business. And then just there's the other side of it then, which can be more showing who you are, your personality, which which also works Right. So it's kind of like testing these models for yourself and incorporating a combination of both, because even from watching your content, I started doing more stuff like that, even like we produce a lot of clips of just me, but we started doing more overlays with, you know, videos of B roll of me. Before a podcast, it could be meeting, you know, luke Belmar, sterling Cooper could be meeting whoever right, but meeting these people and then incorporating that as a part of like my kind of like value system as a result, and it works much more effectively.

Darren: 53:33

You made a good point with the photo dump and I'm going to do that right after this. This, this podcast, I take. I don't, I don't take this lightly, ma'am, I'm really actioning on this and I'm not, so I'm thinking so much about this. It's cool for you to say that you look at the photo dumps and you already emotionally connect, because that's the whole objective. You can connect emotionally by just looking at a Google Drive that's probably not even sorted in the right fashion, it's probably all over the place, right, but you can connect emotionally with that, which just shows that that's what people resonate with to begin with.

Logan: 54:03

Yeah, yeah, it helps a lot. And then if you have um like a girlfriend, boyfriend, partner, whoever like for me, my fiance, she has so much content of me as well, so they also, if you have that, like go through their camera also and create that shared album, like get more content of you also going out. It definitely helps Cool man.

Darren: 54:24

So yeah, tell me more about that, because I actually wanted to ask you about that. So on your personal side, you know you're on this company, it's probably it's fucking, it doesn't seem like it's easy, but you know you you very level ahead with doing it. But on the personal side, like you mentioned, you're getting, you're engaged, you're getting married soon. Um, like, what's the plan there on that side?

Logan: 54:42

Yeah, um, I mean, it's going great. Our wedding is coming up. In June we're doing a destination wedding I'm based in LA and then we're getting married in Paris. We got, like, the incredible Chateau, so it's going to be awesome.

Logan: 54:57

But wedding, I mean, there's a lot that goes into it, man. It's a lot. There's so many moving pieces and there's especially different time zones where, like you know, waking up earlier, like doing calls, and there's there's just so many decision makers involved. You have your, we got wedding planners, which has been huge, um, but my mindset with it is I was talking to someone who had already been married for like 15 years or so, and he was talking about how this is really one of the only times, if not the only time, that all the people you care about so much are going to be in the same space together, and it's just, it's a once in a lifetime event, you know.

Logan: 55:37

So I want to make it as best as it can possibly be. We have people that are really flying overseas to be there to be a part of that with us. So we're going to bring the heat, bring the magic, and make it great. Uh, but, yeah, it's, you know, going well. You balance that on top of everything else going on, but you just you make time for what's important.

Darren: 55:56

How do you find that like that balance between what you do in your relationship, what you do in your business and what you'd even do in your personal life then?

Logan: 56:10

but in training and travel. I think this is a good talking point because it sounds like most of your audience is entrepreneurs or people who are aspiring entrepreneurs, uh, more business oriented. I truly believe it just does not work. If you have a partner who is not also entrepreneurial, like I, just don't see a scenario cause they just don't get it. They really don't like.

Logan: 56:23

For I have, I have a lot of people and friends who are in relationships and, um, they did. It's just like one partner who doesn't have that. They're always wanting so much more time where they don't fully get it. They're wanting you to slow down. Um, her Mosey has a saying I like. It's like you want to be broke. Find a partner who doesn't, who makes you feel bad for working. Yeah, so for me, uh, my fiancee her name is Vanessa she's also very entrepreneurial. She has multiple business ventures, a lot going on as well. We're both busy.

Logan: 56:54

I think a lot of relationships, a lot of problems just come because one person doesn't have enough going on. It's like the person who doesn't have, who has too much free time. They make problems because they're missing their partner or whatever. But when you're both busy, you're both focused, you have a lot going on. It's just we're grateful, coming together at the end of the day and spending a couple hours going to bed and repeat, make it happen, you know, but you still also make time for going out, having dates, like travel, you know, doing the important things, but it just it naturally works Like we don't have to force it. I don't feel like I have like systems in place or whatever like have like expectations that I need to set. It's just for me.

Logan: 57:33

I had a very specific list of what I was looking for in a partner. I was open to it, but I wasn't seeking it and An SOP, not an SOP, but I'm huge on vision, right. So I had it on my vision. Yeah, not SOP, but I'm huge on vision, right. So I had it on my vision. I was looking for someone who was loyal, health conscious, adventurous, supportive, fun, health oriented so many different factors and when I met Vanessa, she just checked all the boxes and it just kind of came up, but I was very specific about what I was willing to do and what I was willing not to do, and it's just worked.

Logan: 58:06

Naturally she also works a lot. She has said like we had these conversations from the beginning. I think they're incredibly important. I let her know, like I love work, I'm busy, I'm very work oriented and that's a requirement for for me. Like I'm never going to give that up. I'm never going to sacrifice that, um, and she's always been extremely supportive. It's like I'm never going to sacrifice that and she's always been extremely supportive. It's like I'm never going to ask you not to work outside of the important things. So she just knows she grew up in a family of entrepreneur business owners. She knows what it takes and she knows the fruits to the reward that you get out of it as well. So you just got to find the right person, and they have to also have that. They have to be business oriented, entrepreneur themselves, um, if that's how you are, that's truly in your blood, then I think it's a requirement, or else it's just not going to work.

Darren: 58:56

Yeah, it's exact same for me. Like, my partner is American and her family are like entrepreneurs, you know real, like grungy old school entrepreneurs, like the's taking sales calls from the phone booths kind of vibe. So she kind of understands that. That's the reason why I asked is because it's a similar value system and even though we're different personality wise, she's much more calm and tranquil and kind of have that ebb and flow. She still understands the end goal and the cost and the sacrifice and that's why for me it's like the business, the relationship and health.

Darren: 59:27

But then if we can't go somewhere, we can't do something because, like, this is the core focus. That's okay, right, because then the benefit as a result, the long-term benefit eg doing it for a decade is much better, right, you have a better lifestyle, better foundation for everything you want in life. But again, the only problems that come from it is when you have the lack of purpose and drive, right? So when I was working, I used to work in tech companies and I was like really unfulfilled in that and then as a result, to be honest, our relationship was probably worse because I was looking for other things to do and similarly for her, we were traveling and she didn't really have a role or a company or a business, and then it's only until we actually opened up a charity that she kind of went into that whole full-time, which is basically like a full-time role, so that's kind of like her endeavor. Then I have my endeavor, so it's like we're both on a similar mission.

Darren: 1:00:20

I just feel like a lot of young guys will either get in relationships in the wrong vein Like people will. They're not on the same path or it's someone that's just looking for like an ROI right. Basically, like the guys are just they're not thinking of a true long-term, they don't really understand what they want. So it's cool Like 26, you found like your life partner. Now you're building together and you're part of this like longevity legacy play.

Logan: 1:00:41

Yeah, and look, I'm not saying that this is the right approach. Do whatever you want to do, but I think extremely long-term. I've had the privilege and opportunity to work with a lot of extremely wealthy people and that's something that I learned through them. The wealthier, the more long-term they think, and I'm thinking not just 10 years out, I'm thinking 50 years out, I'm thinking a hundred years out. Like where, where are things going to go? What are things going to look like on the most important life decisions, like career path, business opportunities, partnerships, your relationships you know, marriage no marriage. Kids no kids. Like think long-term with these things. Don't just be wilding out and taking whatever comes in front of you.

Logan: 1:01:30

I also think, when it comes to relationships and and this not only just your romantic relationships, but your family, friends, business, partnerships the questions that you're most afraid to ask are the ones that are most important. Like ask those questions. To ask are the ones that are most important. Like ask those questions. Um, and I find a lot of time people are afraid to ask these important questions because they know it's like if the question doesn't go the way they want it to, it's revealing to them it's probably not the relationship that you're looking for, right, but on the other side of that, it can be so fulfilling and rewarding because if they do answer the question in a way that what you're looking for, like, you know you have your person, you know you have your partner.

Logan: 1:02:09

So, with me and Vanessa, um, we, we just had a lot of really important conversations and ask the hard questions early, right, um, and still do Um, so we're just, we're both really great at communicating. Uh, we don't hold back. We, we ask the important questions, we talk through things like both of us look long-term and that's what gives me the confidence to marry her, to spend my life with her, because we've talked about this so in depth and just know what things are going to look like. We know where our alignment is, like our values, our beliefs. We're very aligned. So there's so many people they don't think about that and they don't have these conversations. A lot of people are afraid to have these conversations, but it's necessary, otherwise you could end up making big mistakes that don't come until years down the road.

Darren: 1:03:00

Yeah, so that goes back to time and effect. Right, it's crazy, you have that long-term thinking which is frontal in your mind. It's really focal in your mind and that's why it works so well for you, right, it's because you're willing to answer these questions now and look at these questions now, versus most people are going to go around in circles. And that's when divorces come in. Business partnerships break down. Like, how many times do you see business partnerships break down? Businesses dilute, not because of a lack of business or a lack of business or a lack of opportunity, but mainly just a relationship between the two people. And you know, what's most common is like one guy wants to, like, scale it, another person wants to take it easy because they're having kids and everything, right, like, I've seen that so many times play over and over. But if you can be clear on what you want to do, it's going to be a lot easier to define the angle and if you don't know the right questions to ask, there's just to look it up.

Logan: 1:03:49

You know there's a lot of resources as well that help prompt chat GBT, like you mentioned earlier. You can use chat GBT for content, ideas, like questions. It's smart, you know there's a lot of who to marry. There's a lot of amazing prompts out there, you know. So, just like, just think through it. But when it goes the last thing to touch on with the long-term thinking, I just I haven't always been this way, but I just realized that that was such a congruent pattern with everyone who I really looked up to and be careful about who you look up to as well and who you take advice from. Like, only take advice from people who've done what you want to do and, more importantly, only look up to people in the arenas from people who have done what you want to do and, more importantly, only look up to people um in the arenas, to where they've done what you want to do. Um, and you don't have to. You know, take pieces from people, but you don't have to emulate all of them.

Logan: 1:04:38

Like Steve jobs, for example amazing, you know he built Apple. It's like one of the most incredible companies and brands of all time. Like he revolutionized technology, but he's notorious for being an asshole Like and just being an absolute dick to a lot of people who work for him and so many people they take that from it. It's like I think he would have been more successful if he hadn't been and actually it's proven like that was him earlier on in his career. And him being an asshole is why he got kicked out of Apple and he mellowed out and learned from that experience. He came back and he was not nearly to the degree like that later on in his career, which is when he really turned Apple around and it became what it is still today A lot of the values and beliefs there.

Logan: 1:05:21

So the moral of bringing this point up is just be careful about who you aspire to be, and you can still take a lot of inspiration and value from people in certain arenas, but don't follow them with everything Right and so, um, also look behind the curtains, like look behind the scenes. I meet a lot of people in the content space who have big followings and, um, when you look behind the scenes, it's not not everything is admirable, right, and so only look for those admirable pieces, take value from that and then make it your own. But just be careful about who you take advice from and what you take advice about.

Darren: 1:05:56

That's the challenge of content, right, is that you? You know it can often be a smoke smoke, smoke mirror if it's not going to be done properly and not effectively, so you're seeing the wrong variation of someone. Now, that's not to say that there's nothing wrong with individual, because let's be able to take small segments from people and also get information from other people. Right, you mentioned like jobs. You kind of want to look back in history and look at some of the biggest leaders, the best inventors, the best creators, the best artists, instead of people that are, like last two years on twitter, have grown an account. Right, like what, what do we know? Like we're just just kids. Right, you get me to that. There needs to be that broader level of learning, like reeducation. You know, you mentioned courses and everything is constantly learning, going forward. Otherwise you're just going in circles.

Logan: 1:06:36

You can't take from both right, like, depending on I I heard this early on and it really resonated with me of when you're looking at scale a lot of the time, like, yes, you can learn a lot from people who are at the extreme top, let's say in the business arena, like learning from Elon, learning from Steve Jobs, learning from Bezos, like people who have the top point, 0001% but so much of what they do and focus on as well may not be applicable to you in a lot of ways when you're just getting started, and so another great mentor for you is someone who's literally right above you.

Logan: 1:07:09

Let's say that you're making $2,000 a month, learn from someone who's making $10,000 a month, and then, when you make $10,000 a month, learn from someone who's making $100,000 a month. Take those steps right above you and continue to follow a process like that as well. But also you should learn the foundational knowledge, the principles and the people also at the top. But uh, and then you're never. You're never too far along, right, I still meet people who they may not have a bigger business than me, but they have different areas of expertise. That's working incredibly well for them. Like you can still learn from that, um, so don't don't like close your eyes off and have tunnel vision and only think that you can only learn from people who are further along than you or much further along than you. There's still so much to learn from people who are earlier on in the stages but have different strengths and different expert knowledge in areas that you may not.

Darren: 1:07:56

You can always learn from anyone, right, you can take something from everyone and that's why I asked you about marriage and relationships, because wealth is in the mind and wealth is multifactorial. There's the business, there's the finances, but there's, you know, wealth. Wealth is in the mind and wealth is multifactorial. There's the business, there's the finances, but there's also freedom, there's relationships, there's health, there's your training, there's your nutrition.

Darren: 1:08:12

There's different variables and a lot of times you're pulling from people that may be behind you or sideways or whatever, but that's where you're getting a lot of the lessons from and that's the forever learner, right.

Darren: 1:08:21

It's not looking at the world through the guru lens Like that's the forever learner, right.

Darren: 1:08:23

It's not looking at the world through the guru lens like that's my big kind of issue sometimes with like online world is that people determine like their view, as as the view like this is the ultimate um view on like everything, whereas having a student of perspective which is the whole idea behind my podcast for four years, 200 episodes in is that, regardless if it's short form, long form, whatever, we're always learning different variables. I think with a second you stop actively learning is actually when you start regressing in your business as an individual, the ego starts elevating. And yeah, man, that's why I always want to keep like this kind of approach in which is like, no matter how busy I am, we're putting out episodes every single week because we're learning and we're teaching other people. Right? Probably similar to you, the feedback you probably get in your content is people wanting to start or they're young and you don't even know the impact you can have on someone with putting out someone's content. That's why this was super tactical.

Logan: 1:09:18

But super effective, amazing. I've enjoyed it. I appreciate you having me on. It's been a fun conversation. You know it took you down a different route than some of the other podcasts I've done, so it's been fun.

Darren: 1:09:28

That's the idea, man. Now, what's funny is like a lot of the tactics for you are. They're so important to share and they're so important to the story. But I wanted to go down a different view and I feel I would love to do a second version, a second episode as well, in uh, in LA, uh, get a nice studio booked out and do it. Do it do it in person, man, cause there's so much, there's so much involved in your business that that can go down that path, right. But yeah, man, in the meantime, I want to say massive thank you. I really appreciate it.

Logan: 1:09:53

Absolutely. Yeah, thanks for having me on this, it's been awesome. And then for anyone who wants free value, like I mentioned, you can go check out mediascalingcom or slash secrets or 2 billion view seekers course. And if you want a really really high converting lead magnet like model or page exactly, I've created hundreds of funnels. That funnel is the highest converting I've ever seen by far and we've. I didn't learn this myself, one of our clients was doing it and it's just plain white background, headlines, sub-headline button. That's it. I've split tested it against VSL and sales pages and images and all these different components that you think make it so much better. But when it comes to funnels, the simpler the better. So extremely basic, take it. We're helping other people implement that as well and we're seeing that across the board of up to a 3x in often rates from modeling that funnel in Lennie page. So go check out 2 Billion View Secrets and then swipe that funnel, model it for yourself. It just works. It's crazy how effective it is.

Darren: 1:10:53

Yeah, man, I'm going to include that as well in the show notes and stuff, because it is so fucking valuable. Look at this. I had to find it last time. I know you mentioned it, I didn't see it, so I want to include it for people.