Kickoff Sessions

#220 Brad Lea - 3 Proven Methods to Get What You Want

May 12, 2024 Darren Lee Episode 220
#220 Brad Lea - 3 Proven Methods to Get What You Want
Kickoff Sessions
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Kickoff Sessions
#220 Brad Lea - 3 Proven Methods to Get What You Want
May 12, 2024 Episode 220
Darren Lee

Ever wondered why some people seem to have it all figured out while you're stuck in a rut?

In this episode, we dive deep with Brad Lea, entrepreneur, author, podcaster, CEO,  philanthropist, and investor known for transforming lives with his no-nonsense approach to success. 

We break down the fundamental pillars of achieving goals and milestones: mindset, skillset, and habits. Brad reveals the importance of taking responsibility for your life, the art of self-awareness, and the transformative power of positive habits.

He also shares insights on the significance of networking, the dynamics of entrepreneurship and risk-taking, and why cultivating self-worth is non-negotiable for financial and emotional prosperity.

Smash that like button and leave your thoughts in the comments.


Brad's Socials;

YouTube: https://www.youtube.com/@THEREALBRADLEA

Website: https://bradlea.com/



My Socials

Instagram: Darrenlee.ks

LinkedIn: Darren Lee

Twitter: Darren_ks


(00:00) Preview and Intro
(00:36) The Importance of a Positive Mindset
(02:18) The Importance of Mindset, Skillset, and Good Habits
(09:09) Building Self-Worth to Raise Your Net Worth
(15:32) Solving Problems to Make Money
(19:54) Building Confidence Through Small Wins
(24:20) The Ultimate Skill Stack: Marketing, Sales, Communication
(29:03) The Value of Podcasting for Marketing
(29:36) Developing Relationships with Influential People
(33:33) Self-Worth vs. Arrogance
(35:42) The Path to Long-Term Success: Helping Others

Support the Show.

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Show Notes Transcript Chapter Markers

Ever wondered why some people seem to have it all figured out while you're stuck in a rut?

In this episode, we dive deep with Brad Lea, entrepreneur, author, podcaster, CEO,  philanthropist, and investor known for transforming lives with his no-nonsense approach to success. 

We break down the fundamental pillars of achieving goals and milestones: mindset, skillset, and habits. Brad reveals the importance of taking responsibility for your life, the art of self-awareness, and the transformative power of positive habits.

He also shares insights on the significance of networking, the dynamics of entrepreneurship and risk-taking, and why cultivating self-worth is non-negotiable for financial and emotional prosperity.

Smash that like button and leave your thoughts in the comments.


Brad's Socials;

YouTube: https://www.youtube.com/@THEREALBRADLEA

Website: https://bradlea.com/



My Socials

Instagram: Darrenlee.ks

LinkedIn: Darren Lee

Twitter: Darren_ks


(00:00) Preview and Intro
(00:36) The Importance of a Positive Mindset
(02:18) The Importance of Mindset, Skillset, and Good Habits
(09:09) Building Self-Worth to Raise Your Net Worth
(15:32) Solving Problems to Make Money
(19:54) Building Confidence Through Small Wins
(24:20) The Ultimate Skill Stack: Marketing, Sales, Communication
(29:03) The Value of Podcasting for Marketing
(29:36) Developing Relationships with Influential People
(33:33) Self-Worth vs. Arrogance
(35:42) The Path to Long-Term Success: Helping Others

Support the Show.

Brad Lea:

So you have to understand that you need a positive, optimistic, abundant mindset.

Darren Lee:

I see a lot of guys that are in their 30s that are still 18 years old mentally right.

Brad Lea:

Your podcast helped your business. The reason it helped your business is because you started one. You didn't talk about it, you didn't bitch about it, you didn't question it. You didn't freaking complain about not knowing the right microphones. You didn't say I can't get guests so I'm not going to do this. No one's going to listen to me. You just did it. You don't have to be rich to be successful. That is the truth. There's some people that are happy as shit, making 60 grand a year, living their life. They're happier and they're way more successful than someone with a billion dollars. That's miserable.

Darren Lee:

Before we start this week's episode, I have one little favor to ask you. Can you please leave a five-star rating below so we can help more people every single week. Thank you, all right, brad, let's smash this. So, really, what I want to do for this conversation is to show proven methods to get what you want, because you're someone who has got that. You've got different things that you really chased and you've really went after and you've been able to get it. So, from your perspective, how does someone who's lazy, broke, unfit, 25 years old get what they want in life? How do they change that life?

Brad Lea:

Well, I mean at first being aware that they are those things. You know, a lot of people live in denial. They don't want to face the truth, they run from the truth, they hide from it because it's more painful and, deep down, subconsciously, they're not even aware of the reasons that they're doing it to themselves. But the first step would be to realize that you're the one responsible to get you out of it. You're the only one that's capable of getting you out of it and you have to make a decision to do that. You know, everything starts with a decision.

Darren Lee:

Why do you think people shy away from that reality? People shy away from that reality.

Brad Lea:

Well, because we're not educated. We're not taught that Nobody's educated us in the ways of the world. I mean, some of us have been, but a lot of us had to learn the hard way, like I did, until you get old enough to realize you're at fault. Brother, I used to think everything was everybody else's fault. I wasn't rich because my dad didn't do this, and you know I dropped out of school and you know this and that and all these other reasons, when in reality, the reason why I wasn't rich back when I wasn't rich was because I was not doing the things I needed to do in order to be rich.

Brad Lea:

I mean, there's only three main areas you need to focus on Number one, your mindset, because without the proper mindset, it makes everything 10 times more difficult. So you have to understand that you need a positive, optimistic, abundant mindset. Now, how do you get one is a different question, but that is what you need. Then you need skillset, right? You need to be talented. You need to be good at something. The good news is, everyone can be be talented. You need to be good at something. The good news is, everyone can be good at whatever they want to be good at. They just have to practice and do the work. There's no, I mean I'm not talking about hey, a guy with no arms can be a trapeze artist. Well, again, I mean, theoretically that's probably realistic, but in reality that's not even true. So let's not worry about the ridiculous exceptions, let's worry about the basic reality of it. You can get good at pretty much anything you put your mind to get good at, you need to practice and do the work.

Brad Lea:

So there's mindset, then there's skill set and then there's your habits. So when you said lazy, I forget the words you use to describe the person but whatever you are, you are that way because of your habits. You eat like shit, you freaking, don't focus, you don't pay attention, you don't have discipline, you've never earned anything, you have a low self-esteem, you have no self-worth, you hang around the wrong people. Your habits are ruining you. And again, when someone realizes this, like geez, like, instead of fighting it, no, it's not, you don't understand. Brad, you know it's easy for you to say no. Guys, calm down and just listen to what I said. There's three areas you want to focus on if you want to change and become successful. Okay, your mindset, your skillset and your habits. If you can master those three things, brother. Nothing will stop you Nothing.

Darren Lee:

Nothing will stop you. When was that inflection point for you with the mindset? Because for me, like I'm 28, right, and when I was a young dumb kid doing dumb shit like parodying and all that kind of stuff. But as time went on I kind of like matured and I knew what I wanted with the podcast, my business and so on, but it was a slow curve. But I see a lot of guys that are in their 30s, that are still 18 years old mentally right. So how was that experience for you?

Brad Lea:

Well, I'm a late bloomer. I'm still a child at heart, so I mean to me it took a little longer to learn some basics, but at the end of the day, let's use your podcast as an example. Has your podcast helped you with your business?

Darren Lee:

100%. It's built around the business, but it happened over time, right Iterations and small adjustments.

Brad Lea:

Yes, but at the end of the day, your podcast helped your business. The reason it helped your business is because you started one. You didn't talk about it, you didn't bitch about it, you didn't question it, you didn't freaking complain about not knowing the right microphones. You didn't say I can't get guests, so I'm not going to do this, no one's going to listen to me phones. You didn't say I can't get guests, so I'm not going to do this, no one's going to listen to me. You just did it. And so now, 200 episodes later, someone could say did it help your business? You say, yes, there's people listening to this right now that it would help their business as well, but they won't start one. Why Brother? Because deep down, subconsciously, they're never going to outperform their own self image. So they have to find self worth in order to find net worth. In other words, you want to raise your net worth raise your self worth.

Darren Lee:

How? What made you that?

Brad Lea:

process. Well, number one you have to forgive yourself, wipe the slate clean. A lot of people blame themselves and have guilt and shame for all the stupid behavior and stupid decisions they've made in the past. You have to commit to do what you say you're going to do from this day forward. So you, so you, you know again, keep the self-worth and the self-value that you're creating by doing what you say you're going to do. Okay, you commit to do what you say you're going to do. Number three you want to start winning. Okay, confidence is really just the memory of winning, but your memory doesn't have a bunch of wins, or you'd already be confident. So we have to start winning. So how do you start winning? Well, start doing things and consider them wins. So, for example, did you brush your teeth this morning, did you? Did you consider that a win? I mean, honestly, did you consciously think you won when you did that?

Darren Lee:

No, it's the habits that are ingrained in you.

Brad Lea:

No, no. So you missed an opportunity to win, because brushing your teeth, in my opinion, is a win, and I do it twice a day and I'm using those wins. But if you don't acknowledge that brushing your teeth is a win, you could be winning all day without recognizing it and literally feel depressed at the end of the day because you got nothing done when in reality you did quite a bit. You're just having a shitty perspective, when in reality you did quite a bit. You're just you're just having a shitty perspective.

Brad Lea:

So so when I say, start winning a lot, the only way that that that you can create these wins is to determine them, which means, okay, if I get up today and I do 30 minutes of cardio, that's a win. Okay, great, there's a win. If I brush my teeth, that's a win. If I drink water, that's a win. If I meet new people, if I make one extra phone call, if I do, you know, whatever it is that you want to do, consider those wins. So you start racking up the wins by just making sure you acknowledge every day the things that you're doing is winning.

Brad Lea:

Does this make sense? People think you're down there and we're up here. It's a frame. No, it's because you don't have a high enough self-worth. Why do you think I'm better than you? I?

Darren Lee:

think that people would think that, based on like net worth, access to people, access to information, there are perceived variables that would let someone think that someone is a higher status than them. Basically, do you want to launch a podcast for your business but you don't know where to start? Remove the stress, pressure and all the overwhelm that comes with it by working with Podcast University. If you're an ambitious individual who wants to build your influence online, grow your own podcast and also stand out from the crowd, podcast University is for you. We help you with the strategy, equipment, the content, your guests everything you need to create a top tier podcast. If you want to learn more, check out Podcast University and start your podcast journey today.

Brad Lea:

You just nailed it. It's a perception. Their self-worth is lower than mine. So you want to raise your self-worth? Why I don't believe like Elon Musk. I don't believe is better than me. He's ahead of me, he's richer than me, but he's not better than me. I don't think. I don't think of people better than me, like again, uh well, michael Jordan's better at basketball, yeah, things like that, but like, overall better person, michael Jordan's not a better person than me. Michael Jordan's not better than me. So so again, it's like and, by the way, I admire Michael Jordan. So it's like it doesn't mean that you are arrogant and that you think you're so much better than you are.

Brad Lea:

I know that I'm a good person. I wake up every single day looking to help people. I don't need your validation to validate myself. I'm a good person, I'm doing the right thing on a regular basis. You won't catch me doing shady, bad, unethical shit because I don't do shady, unethical shit. So you're never going to catch me doing it because I don't do it, and I know that. See, I don't need you to know that, I know that. So when you say, oh, you're just some snake oil salesman, I don't go. Oh, my God, he's seeing through me because I'm not a shady snake oil salesman. Well, you're just trying to get people to buy your course, brother.

Brad Lea:

I'm trying to help people get out of the rat race. Why? Because I got out of the rat race. I know how to get out of the rat race and I can show you how to get out of the rat race. But you got to listen and take action, otherwise it's not going to be me that shows you how. And notice, I didn't say I can get you out of the rat race. I can show you the way out of the rat race. Why? Because only you can get yourself out of the rat race, bro. Only you can change your mind, only you can take action. I can't force you to do anything. I can just simply say hey, here's an, here's an example.

Brad Lea:

I wake up every day and the first thing I think in my head is how lucky I am to even be able to wake up. Like as simple as that is. I don't take it for granted anymore. There are so many people that take waking up and getting another day for granted that they're actually depressed the second they wake up. Oh, I got car payments. You know why? Can't I be as good as these guys online showing their Ferraris.

Brad Lea:

And, man, how come I'm stuck in this crap hole? And what you focus on grows, man, don't you know that? Well, yeah, it's easy for you to say that's called denial, brother, like your, your mindset is the problem, and people don't realize it is the problem, and some of us that get lucky because, again, there's luck is part of it you get lucky and you've somehow convinced yourself, or you had a good mentor or coach or somebody shift your perspective and you get lucky. Well, now you realize, man, they were right. The whole time I just wasn't listening. I was skeptical, I was pessimistic, I was scarce, I was pessimistic, I was scarce, I had scarcity mindset. Well, again, I don't have scarcity mindset, which is why I can risk spending money without worrying about there not being any more of it up.

Brad Lea:

He was so scared because the times and the economy, and he didn't know what to do, and he was literally stressed so much as health was suffering, and I said well, dude, why don't you take that half a million dollars and invest in this, this, this? And he said, no, I'm not. That is my nest egg, that is my savings, that is my just in case, money. And I'm like brother what do you think money is? Money is a tool to get more of it. Money is just a tool. It's not yours. It doesn't stay with you, even if you keep it all your life and then you die, it goes to someone else. Money is yours temporarily. You are just the custodian temporarily. You are just the custodian. And let me tell you something it is a tool. It is a tool to make more of it. So if you have $500,000 and you're holding onto it, wondering how do you make more of it, well then you're just not very bright or you're not very educated in money. Why? Because that is how you make more of it. You use this to get more of it. But he was unwilling to use this because of what Scarcity? His mindset was based in scarcity. He didn't want to lose it because he remembered what it felt like being broke. So he held on to all the money he has, saying I'm not going to be broke anymore. That's a scarcity mindset. People think that's cautious. That's not cautious, that's scared, that's scarcity. You don't believe there's any more money. How did you get that money and believe it or not?

Brad Lea:

Startups do this a lot. Startup companies. They start up, they spend years struggling and then they finally start getting some momentum and they finally start getting money. And then they stop growing. And they're wondering why did they stop growing? Well, you stopped growing because you stopped doing what you used to do, which was take risks. You were willing to spend all the money to get you to a position of comfort. Well, when you got to that position of comfort, you stopped spending money because you didn't want to go back to broke. Well, your mindset just went from abundant, willing to take risks, to scarce, and you didn't even realize that. Your perspective just shifted. And again, it happens to a lot of us.

Brad Lea:

At the end of the day, what do we do if we want to make more money? Well, we have to figure out a couple of things. Number one what problems can I solve? Because the reason people hand you money is to solve their problem. If I've got a problem and you can solve it, I'll give you my money. Everyone will. I had a problem. I didn't like picking up dog shit. Well, guess what? There's a guy that came around and he didn't mind picking up dog shit at all. In fact, if I gave him a hundred bucks a month. He would come four times a month, once a week, and pick up all the dog shit in my yard. Well, guess what, brother, that solved my problem, because I love dogs but I don't like dog shit. So I give him a hundred bucks a month and so does about you know 300 other fricking customers. So he's making $30,000 a month picking up dog crap.

Brad Lea:

And people are like you know, wrong skill set or you have the wrong habits. Because if you have the right mindset, you would start to realize things aren't difficult. Life is not difficult. You're making them difficult. You start to take personal responsibility. You start to realize that you are the one that's keeping you down. You're the one that's deciding what's what you're going to do and what you're not going to do. And again back to what you said with how do you fix your self-worth?

Brad Lea:

Unfortunately, there's a lot of us out there that have a subconscious mind that is controlling our reality, meaning, subconsciously you don't believe you're worth anything. Consciously, you want to be worth more and you think you're doing what you're supposed to be doing. But it's self-sabotage which causes you to do the wrong things all the time and you never get ahead. And the reason why you never get ahead is because subconsciously and, by the way, just look at the word subconscious. What does sub mean Below? What does conscious mean Aware? So, below aware, below awareness. You're not aware of this. It's below your awareness, it's in your subconscious, is controlling your reality because it knows that you're not worth anything, you're not worth a better relationship, you're not worth money, you're not worth comfort, you're not worth great family, et cetera, et cetera, et cetera. You're not worth it, bro, and you don't. Because you're not aware of it, you can't figure out why the hell you can't solve this.

Brad Lea:

Well, again, you have to number one forgive yourself for all the bad decisions in your past, wipe the slate clean, commit to do what you say you're going to do. Start racking up the wins, because winning over and over and over makes you more confident. Then you need to freaking get rid of any negativity around you. Quit hanging around the dumb people, quit hanging around the evil people, the unethical people, the negative people. Get rid of all the people in your life that aren't encouraging and positive and good for you.

Brad Lea:

Then step five you need to map out and visualize what it looks like, because a lot of people say, well, how do I succeed. And I say, well, what does that mean to you? And they're like I don't really know. Well, you got to figure out what success looks like and then you want to visualize it every single day. Visualization works. There's scientific evidence that visualization works. Are you visualizing every day? Well, no, okay.

Brad Lea:

Well, again, these are the things that if you talk to anyone successful, they will tell you that what I'm saying is accurate. Nobody that I know that is a hundred percent successful in life will tell you anything I'm saying is bullshit. They will all agree Okay, so if everyone's successful is telling you exactly what it takes, why are you questioning it? Why are you sitting there doing nothing? Why are you? Oh, this guy's just trying to get my, my money Like dude.

Brad Lea:

You got the wrong mindset. You're pessimistic, you're scarce. Okay, you're skeptical. That's not. That's not the mindset you want. You want abundant optimistic, positive. How do you get that? Well, start reading books, start these six steps I'm talking about.

Brad Lea:

So map out and visualize is the fifth one, and then the last one is you got to seek new information because you get what you get, because you do what you do. You do what you do because you believe what you believe. And, by the way, just because you believe it doesn't make it true, correct, correct. Yeah, so you're going to seek out new information continuously. You got to seek new information on a daily basis so you can start believing new things, because your belief system is why you do what you do and think like you think, and that's what needs to change. So if you need to change what you do and think like you think, and that's what needs to change, so if you need to change what you do, you got to change what you believe, and the only way to change your beliefs is to get new information. If you receive nothing new, you cannot change a belief period. You will always believe what you believe if you never get any new information. So if you're like well, that makes sense, that logically makes sense, okay, then every single day, you need to be seeking new information, and my question for you would be are you reading books every single day?

Brad Lea:

Watch these lazy, no good losers that you described. No, they're not reading books every day. They're waking up. They're all depressed. They're all pessimistic. They're smoking weed. They're playing games. They're making fun of the people that are succeeding. They're hating on success. They're making up excuses. They're blaming other people. They're not doing what it is. I'm saying Because, if they were, they wouldn't be lazy and they wouldn't be sitting around doing nothing.

Darren Lee:

They'd be winning For sure, and it's always. I think entrepreneurship is like a journey of your own self-discovery disguising the path for profitability. So it's basically your own journey to get better, right, and the idea of entrepreneurship, by definition, is the willingness to take more than normal financial risk.

Brad Lea:

So again, look up the word entrepreneur. It means someone that takes larger than normal financial risks, especially in business. So when you say yeah, but when you say it's a journey, entrepreneurship isn't a journey, it's an action. If you take a risk, start your own business one time, that's not a journey. Now you could say it's a journey because what happened? Well, dude, life is a journey, entrepreneurship is a choice.

Darren Lee:

But it's those habits right, because you can't have one without the other, and everything. Every single thing you've said I completely agree with. Completely agree with. It's sitting down with yourself working on the internal shit, working on visualization. Man, that's how I did it. I got out of finance, I got out of tech. I got my first 10K built, my first business, grew it from just understanding, listening to people like you, grant many other people, and just hammering it every single day. I feel that a lot of guys will feel insecure because they don't believe they don't have the skills they don't believe that they have. But for me it was recognizing that my higher power skills would be sales, marketing, communication, and then I just hired. For the rest, how do you think about hard skills to build, like the real nitty gritty shit to get what you want? What's that process for you?

Brad Lea:

Well, I mean, obviously you're not going to go anywhere by yourself. So if you want to get big, you're going to have to hire people, you're going to have to delegate, you're going to have to scale. That's just scaling. When you, when you find something successful and you want to scale it, you use people and technology. So those are the only two ways to scale a business. So once you find something that's successful and you're doing it and it's working well, now you need to start scaling, you need to start hiring and delegating those things out. So when you say, how do I do it? What aspect?

Darren Lee:

Developing the skills. So for you, you know with Lightspeed, like it's been continuation right, it's always growing. But if you take a step back, for you like, what was that kind of skill that you really developed? Was it probably sales, communicating, engaging with people? And then you leaned into that right and now you have a skill stack that's basically unbreakable.

Brad Lea:

Yeah, well, the skill stack that you want to develop if you want to be extremely wealthy I don't know, by the way, if that means successful to you, because successful in my book includes wealth but some people you know you don't have to be rich to be successful. That is the truth. You know there's some people that are happy as shit, making 60 grand a year living their life. They're happier now and they're way more successful than someone with a billion dollars. That's miserable, so. So money's not the only ingredient, but I think everyone has their own combination to what success looks like. So, assuming that you want some money okay, and that is what you want Well then your skill set, or your skill stack, should be number one, above all, marketing. I used to say sales, but now I say marketing, marketing. Number two the ability to sell clothes and persuade sales. Number three communication, which, by the way, helps you in those other two. So the ultimate stack if you want to be wealthy is marketing, sales and communication. Now, the reason I don't say relationships, because relationships is where all money comes from. So if you want more money, you got to get more relationships. So wouldn't it be a great skill to be able to establish and nurture, you know, key relationships. Well, absolutely Well. How do you think you do that? Communication, bro, that's communication, that's sales, that's persuasion, that's marketing.

Brad Lea:

You know, when I wear this watch, you know some people say, oh, he's just trying to show off, he's got a meteorite Daytona. No, dude. You know how many conversations this watch starts because it's a rare watch. People say I'm showing off, Dude, I don't need to show off. You watch me on social media, do you? Of course I do. Of course I do. Do you see me flaunting Ferraris and private jets and all this fancy shit?

Brad Lea:

No, just smoking cigars and private jets and all this fancy shit, no, just smoking cigars. Yeah, because I didn't build my personal brand on lifestyle. I didn't say look at me, I'm rich, you want to be rich like me. A lot of people that follow me on social media they don't know that I've got what I've got. Some people just think I'm a regular Joe Blow, but at the end of the day, it's because listen, I build my brand on, I believe, value and being real Meaning. I say it like it is and I try to cut through all the nonsense and I try to keep it real. That's it.

Darren Lee:

Are you an entrepreneur who wants to build your influence and authority online? You may have tried some of the hacks and tricks, but none of it has worked. And it makes sense. 90% of podcasts don't make it to episode three. Of the 10% that are left, 90% of them don't make it to episode 20. That's where Vox comes in. Vox creates, manages and grows your podcast for you, on your behalf.

Darren Lee:

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Darren Lee:

Just from, like, an observation perspective, because, like I've obviously interviewed, like hundreds of people like this that are entrepreneurs, it's also the fact that you're very like chill and you're witty and actually like funny. I mean it's a big aspect too, right, because in this like make money, online space, people are just overly serious. You know what I mean? They're overly serious beyond the business stuff and that doesn't really resonate with your people, especially younger people. But the fact that you can just kind of, like you know, throw a joke here or there, that actually does help.

Brad Lea:

I think it shows a human aspect to this fucking content. Well, if you looked it up and looked at the source, I guarantee you a sense of humor, and humor would come into communication, how you communicate matters, and I would highly suggest that you develop a sense of humor. For sure. Humor definitely helps you in persuasion, it helps you in sales, it helps you in marketing. It helps you because people want to laugh, man, people want to feel good and it feels good to laugh. So if you can get people to laugh, it's a definite attribute that you want to develop, and people can say you're either funny or you're not. That's not true. You can develop a sense of humor and you can develop a, a a skill of comedy.

Darren Lee:

There's a great book called uh story wordy by matthew dicks. I'm interviewing matthew soon and he he basically brings humor into his stories by being like self-deprecating. So you could say like he's not matthew dicks, great guy and uh, really, really funny dicks. Yeah, and he does some stand-up as well.

Brad Lea:

I'd hate to go to that dude's family reunion. From what I heard, they're just a bunch of dicks.

Darren Lee:

And that's basically why he leans into right Is the fact that he's like, instead of trying to be the funny guy, he'll just look back at his past experiences and lean into it.

Darren Lee:

And actually what's interesting here is he said that the more open he is about being self-deprecating, the fact that other people find his story really resonate with him. So the experience he has in the book is the fact that he talks about like early childhood experiences and often women will tell him like their deepest, darkest, like secrets to do with miscarriages and whatnot. And the reason why is because he's really open about his own stuff and he kind of laughs every once in a while, so people feel more open to him. It's communication, it's persuasion and the front of the book it says how to persuade and as well, there's many other different factors, right, but I think these are the stuff that's overlooked. And what's funny here is the. I think podcasting is like the future, because you're not on your phone. I'm not on your phone, we're not at a restaurant getting food, we're just sitting here and just chopping it up right 100%.

Brad Lea:

Podcasting is massively valuable to anybody who's building a business.

Darren Lee:

And it's overlooked because people think that I should be grinding, grinding, grinding. But it's marketing and I always try to bring myself back to that too. It's like the extra, it's the front of the office.

Brad Lea:

Not only that, dude, you're getting new information every single episode.

Darren Lee:

For sure, for sure. You spoke about relationships and you said the more hands you shake, the more money you make. And then you've also had people on your show like Grant, Andy, Elliott, Ed Milet was on your show as well, I think before, or were you on his show. How have you been able to develop those relationships over time?

Brad Lea:

Well, I mean ultimately you, it's proximity. You get around the right people and you end up meeting all the right people. If you're around the wrong people, well then you never meet the right people. But some people have asked me, brad, how do you get in these you know networks, in these rooms of all these influential people? And my answer is you become influential. Meaning go do something. Meaning go do something.

Brad Lea:

Okay, quit worrying about freaking, being somebody's friend and worry about being your own friend. Okay, like start being better to yourself, go build something, go do something. Now someone says well, I thought you needed relationships to do it. Well, you do. But like how do you expect, you know, elon Musk to take you seriously if you haven't done anything? Like go do something, go build something. Go prove to yourself that you're worth something. Because right now, if you went around someone like that, you know what you think. They're better than me, and now you're and you blow the opportunity anyway. You don't walk in there and act like a normal person. You walk in there and act like a fan. You walk in there and act like a fan. You walk in there and act like you're beneath that person. You act like you know the easiest way to say it is like a fan, you don't want to do that man. So what I would recommend that people do is, obviously, if you get the opportunity to meet somebody, walk up, shake their hand, look them in the eye and be sincere, like, go read the book how to Win Friends and Influence People, and that's what you do.

Brad Lea:

You know whether it's Elon Musk or your neighbor, it doesn't matter. Matter of fact, your neighbor might be more valuable to you than knowing Elon Musk. People believe automatically hey, if I know a billionaire, you know I can get anything I want because he's a billionaire Dude, a lot of times a billionaire. They won't give you anything. Or your neighbor would be worth more money than a billionaire would, because your neighbor would hire you to mow his lawn. So I mean, at the end of the day, how do you get around these people? You become one. Now, how do you become one would be a better question. You become one by literally doing the work, what we just talked about. You got to believe in yourself.

Brad Lea:

If I walked into a room and I saw Elon Musk, I'd walk up and say Elon, what's up? He would sense that I'm a normal person just like him, because guess what so is he? Elon Musk is just a person with a lot of money that did a lot of cool shit. Well, guess what? No offense to Elon, but give me, you know, a hundred million dollars, I'll freaking. I'll build a rocket too, like dude it's.

Brad Lea:

I mean, what's impressive about Elon is that he was willing to take all of his money and risk it. Now, that's impressive, because if I got a hundred million, I don't know if I would risk every dime of it like he did, which may be why I would only stay at $100 million or around there, which is why he's worth billions. Why? Because he's got the ability to take risks like nobody else take huge risks. Does that make him better than me? I don't think so. I don't think people are better than me. I think they're ahead of me. They might be more experienced than me. Like, do I think Elon Musk is richer than me? Sure, do I think he's more experienced in a lot of things? Yes, do I think he's better? Well, it depends on what you're talking about, but an overall general human being, I guarantee you he's not better than me. I don't know if there's anyone on the planet better than me.

Darren Lee:

It goes back to that self-worth right. That's the biggest thing here and that's the biggest thing I'm taking away from you, and even the energy I get when I open up my phone and see your reels, that's the biggest thing that I see that you need to develop.

Brad Lea:

It's a skill, it's a muscle you need to develop right. Listen, it's a self-worth. The reason I say nobody's better than me is not arrogance. People can take that all the wrong ways. Nobody's better than me oh, this guy thinks he's better than everyone. I didn't say I was better than anyone. I said I don't believe anyone is better than me.

Brad Lea:

And what I'm talking about? I'm talking about an overall, general human being. I am one of the best human beings on the planet. I wake up every day with an honest, sincere, kind, generous. You know, I'm trying to help people. I'm not trying to hurt anyone. I don't have a mean, unethical, shady bone in my body. Now, if someone else is like that, well then they're as good of a person as me. I'm not saying there's no one as good as me. I'm saying there's nobody better. I don't believe, honestly, that there's anybody on this earth that's a better human being than me, and you know what. You should believe the same thing. And if you can't believe that, well then you need to develop your self-worth more, because that just means that you don't know this yet. You're just as good as everybody else, bro, and if you're not, well then stop doing what it is that you're doing to make you a worse person Like dude I?

Brad Lea:

I wasn't always like this dude. I used to be a little bit of a shady son of a bitch. I used to be someone that I would not have said. That guy is a good quality human being. I wasn't a terrible human being, but I definitely wasn't as good as I am today.

Brad Lea:

And the reason I'm good as I am today is because I realized and I learned everything the hard way and I realized there is nothing good from being unethical. There might be some temporary good, but there's no long term gain in that. You know, at the end of the day, the way to be is kind and generous. Like you need to wake up every day looking to help other people. I guarantee you'll make more money if all you did was try and help other people. But people won't do that. They wake up and they try to help themselves.

Brad Lea:

And when I say, no, you, what you want to do is you want to help other people. They're like well, if I'm helping everybody else, who's going to help me? See again, you're worried about you. Quit worrying about you. Worry about other people and, coincidentally, you, you will elevate yourself, no matter what I've never seen a case. Now someone could say wait a minute, brad. This guy was like you you're talking about and he got shot when he was in the wrong neighborhood trying to help the wrong people. Hey, listen, I'm not saying there's no other bad people in this world. I'm not saying you could be unlucky. What I'm saying is wake up every day looking to help other people. Focus on three things your mindset, your skill set and your habits. Because if you have the right mindset and you're good at what you do and your habits are on point dude, nothing will stop you.

Darren Lee:

That's just the truth. Let's finish up there. That's been absolutely fantastic, brad. I wish we had another two hours. There was a lot of different points you can get through. The next one will be in the studio. Man, in your studio, for sure. Maybe I could be a guest on your show one of these days. Get everything in line. I'll come back to you when we're ready. Fair enough, man, I appreciate you. I want to say a big thank you for this. I really, really appreciate it.

Preview and Intro
The Importance of a Positive Mindset
The Importance of Mindset, Skillset, and Good Habits
Building Self-Worth to Raise Your Net Worth
Solving Problems to Make Money
Building Confidence Through Small Wins
The Ultimate Skill Stack: Marketing, Sales, Communication
The Value of Podcasting for Marketing
Self-Worth vs. Arrogance
The Path to Long-Term Success: Helping Others