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WithinDigital
WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
WithinDigital
Episode 10: The First-Party Data Renaissance
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Nick Livermore & Kate Jervis, Incubeta
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Season 2
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Episode 10
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In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.
Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?
Together, they cover...
- The First-Party Data Renaissance
- Why You Should be Focussing on First-Party Data
- Where to Begin with First-Party Data in 2022