Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.

What Actually Goes into A Bespoke New Business Strategy

Charlotte Ellis Maldari

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0:00 | 28:34

In this episode, we dive into what makes a bespoke new business strategy truly effective. Building on previous discussions about the critical marketing currencies of attention and memorability, exploring the often-overlooked aspect of client attraction strategy.

In This Episode, You Will Learn:

  • How to determine the best strategies for gaining new clients.
  • The importance of aligning your business capacity with your marketing efforts.
  • Tips for evaluating your current client load and revenue.
  • Strategies for leveraging existing resources for short-term revenue boosts.
  • How to create sustainable systems for lead generation.
  • Balancing personal circumstances with business needs.
  • The role of automation in maintaining genuine connections with clients.


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