Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.
Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease.
Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.
Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority.
Avoid Niching Yourself Into A Corner
In this episode we'll discuss strategies for creative agencies and businesses to identify their unique differentiators without being excessively niche, which can limit growth and adaptability.
Drawing on experience and insights from 17+ years in the industry, we'll discuss a more automated, but genuine, lead-generation process that prioritizes creativity over sales hustling.
We'll dive into the importance of broader appeal and flexible, adaptable business models, especially in the face of economic challenges and the rise of new technologies like AI.
Tune in and enjoy!
***FREE TRAINING***
On Tuesday 24th February, I’m running a free live training:
Attract 100 Perfect-Fit Prospects Every Week: 3X Your Visibility & Create 18 Months of Marketing in 12 Weeks WITHOUT Burnout
8:00 AM Pacific / 11:00 AM EST / 4:00 PM GMT
Register here: https://kaffeen.co/free-workshop