9. Agency Relationship Management Artwork

The Marketing Procurement Podcast

Hello and Welcome to The Marketing Procurement Podcast. I'm your host, Magid Souhami, homegrown Marketing Procurement leader who turned into President of a global business. My career in Marketing Procurement started 15 years ago, at a time when this discipline was still largely unknown. 15 years later, I'm surprised to see how much Marketing Procurement has gone mainstream and yet remains unchartered. So I decided to create this podcast to better codify Marketing Procurement for you and with you. Here you will discover, learn, or deepen your expertise in this discipline. This podcast has what you're looking for; if you're a Marketing Procurement leader, aiming at training and developing your teams while making the function more attractive; if you're working with Marketing Procurement people on a cross-functional team or at an agency and want to get the most out of this working relationship; or simply if you're an intern, student, or junior buyer, wondering how to build a successful career in Marketing Procurement. I will alternate weekly episodes sharing my insights and recommendations, others interviewing guests who are subject matter experts. We will discuss hot topics and won't shy away from controversial questions such as is Marketing Procurement different than the rest of procurement? Do Marketing Procurement leader has sufficient resources to meet the ever-growing needs of their stakeholders? Or should there be a specific Marketing Procurement certification to guarantee an up-to-date skillset for its practitioners? So if this sounds interesting, please subscribe to the podcast and listen to the first episodes; we'll embark together on this journey to better codify Marketing Procurement.

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The Marketing Procurement Podcast

9. Agency Relationship Management

January 27, 2021

What is an “agency”? How different is it vs. a “supplier” What are the Dos & Don’t in terms of agency relationship management?

Let’s set the stage in this episode for the crucial and complex topic of agency relationship management by Marketing Procurement.

An agency is an organization providing a service on behalf of another business. There are various type of agencies which span from Design, Media, Digital, Market Research... etc

There is so much to say about Agency relationship management. This episode is a mere attempt to set the stage for several discussions to be hosted on the Marketing Procurement Podcast with agency leaders.

For now, the key advices are:
- Your agency is as good as your internal team allows it to be.
- Agencies require a more subtitle/advanced type of relationship management.
- Stay tuned on the upcoming episodes if you don’t want to miss insightful perspective from agency leaders that know really well Marketing Procurement.

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Take care of yourself and take care of each other.

MAGID SOUHAMI LINKEDIN - https://www.linkedin.com/in/magid-souhami/