How Raul Ochoa is Making the Podcast that Will Help You Get to Your First Million Artwork

The Grunt Workers Show

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

All Episodes

The Grunt Workers Show

How Raul Ochoa is Making the Podcast that Will Help You Get to Your First Million

March 29, 2023 • James C. Zolman • Season 1 • Episode 9

Is it possible to learn extensive marketing theory and strategy in a shortened span of time? Raul Ochoa is building a podcast that will do exactly just that!

In this episode, we are going to learn how Raul came up with the idea of condensing marketing strategies, techniques, and tactics into what he calls One-Page SOPs (Standard Operating Procedures) and converting them into an easily digestible podcast form.

PLUS

We’re going to learn the importance of LinkedIn as a scalable resource of leads, and how it’s as important as other social media platforms in terms of generating product interest.

Raul will also give us some insight on the importance of building relationships and how customizing your solutions to fit the customer’s needs is key.

Lastly, we will delve a little bit into Raul’s life, his recommended reading materials, and the impetus that drove him into becoming an entrepreneur.

*This episode was recorded in 2020 and was reposted from our archive.

Grunt Workers rebranded to Specialist.PH where you can hire Meta ads specialists, PPC specialists, and SEO specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Find freelancers at SpecialistHQ.com.

Thanks for listening! - gruntworkers.com