Emmy-winning Maria Juan of Peerfit Reveals How their Corporate Pivot Helped them Triple their Profits Artwork

The Grunt Workers Show

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

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The Grunt Workers Show

Emmy-winning Maria Juan of Peerfit Reveals How their Corporate Pivot Helped them Triple their Profits

April 26, 2023 • James C. Zolman • Season 1 • Episode 13

When something is Academy award-winning, you know that it’s not just top quality, it’s also something worth millions of dollars. Maria Juan’s ad campaign for PeerFit is exactly that!

Find out how her genius marketing strategy allowed PeerFit to pivot from direct-to-customer to corporate wellness seamlessly, positioning them to earn skyrocketing profits in just 5 years.

PLUS

Maria describes what separates PeerFit from other wellness programs, how they were ahead of the curve in virtual streaming, as well as a brief rundown on their project management process.

Maria shares her thoughts on the future of fitness and marketing especially after the pandemic is over.

Finally she tells us what it’s like to be a work-from-home mom, as well as a few tidbits on her hobbies and interests.

*This episode was recorded in 2020 and was reposted from our archive.

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Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Find remote freelancers at SpecialistHQ.com.

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