When Your Stories Are Trash Your Deal Size Is Small Artwork

The Grunt Workers Show

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

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The Grunt Workers Show

When Your Stories Are Trash Your Deal Size Is Small

January 19, 2021 • Amahl Williams • Episode 4

How do multi-million dollar deals get done at a billion dollar company?

And how does that help marketers or business owners who aren’t doing multi-million dollar deals?

It all comes down to story.

Story story story.

Stories are told at billion dollar companies… the same way they are told in a main street shop.

Tell a better story, and you’ll increase your order value - or your deal size.

In this episode, Amahl WIlliams shares his insights while he scales a brand new digital division inside a billion dollar company in the IT industry.

Tune in right now so you can discover:

The right story to tell that will get you bigger deals
The one big clue that you’re “in” and that the sale is made
How to tell when you’re truly successful in business
The purpose of education
And more!

Who is Amahl Williams?

Amahl is a classically trained marketing executive with a background in monetizing new and adjacent technology. Specialties include design thinking, end-to-end quality, return on change, time-to-value, go-to-market strategy, ROM architecture, and RPA+IPA technologies Blue Prism, UiPath, and AA.

SYKES Digital Services culmination of careful thought and consideration of how to best align the capabilities amassed through #SYKES’ strategic acquisition strategy to continue delivering upon our unique mission of helping #consumers find and use the products and services they need by combining the power of machine intelligence and human ingenuity.

Connect with Amahl on LinkedIn https://www.linkedin.com/in/amahlwilliams/

Grunt Workers rebranded to Specialist.PH where you can hire Google ads specialists, PPC specialists, and SEO specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Hire remote freelancers at SpecialistHQ.com.

Thanks for listening! - gruntworkers.com