The Value of Listening: How Steve Hartert Takes JotForm to the Next Level With Their New Enterprise SAAS Artwork

The Grunt Workers Show

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

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The Grunt Workers Show

The Value of Listening: How Steve Hartert Takes JotForm to the Next Level With Their New Enterprise SAAS

April 05, 2023 • James C. Zolman • Season 1 • Episode 10

Sometimes all it takes is an idea, and by listening to the people you want to sell to, you figure out how to turn this seed into a full-blown business solution that’s potentially worth millions.

In this episode we talked to Steve Hartert, CMO of the hugely successful JotForm platform. We discussed how he and his team were able to build an enterprise product just by looking at the metrics, listening to their clients, and going with their gut.

PLUS

Steve shares about his most successful marketing story working with the transport ministry in Sydney, Australia, as well as his brush with failure early on in his career.

He also shares with us his journey to becoming the JotForm CMO, and who he’s listened to along the way.

Finally, he’ll tell us a bit about his personal life, his hobbies, and his love for the Green Bay Packers!

*This episode was recorded in 2020 and was reposted from our archive.

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Thanks for listening! - gruntworkers.com