The Junior Mafia
Dom Hickey, Chief Strategy Officer at Howatson+Company, and Rachel Tucker, Associate, Brand Momentum at Sayers talk to the brilliant creative minds shaping the future of advertising and marketing. The junior mafia in adland.
The Junior Mafia
Georgia Pritchard, Planning Director, Howatson+Company
•
Dom Hickey & Rachel Tucker
•
Season 2
•
Episode 2
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The Junior Mafia talks to Howatson+Company Planning Director, Georgia Pritchard. We unpack the branding phenomenon that is Barbie, the marketing brilliance of Taylor Swift, feminism, pop culture, and why rich people are now popular culture's biggest enemy.