Ep. 47 - Threads: The New Twitter Alternative

Have you heard the news? Threads was released this week. What exactly is Threads? It's Instagram's version of Twitter, which focuses on open conversation among users. 

In this week's episode of the Digital Wrap-Up, Hannah joins the podcast to discuss all things Threads. Riley and her discuss first impressions, features they like and dislike, what could be added to make the platform better and much more.

Tune in to learn how to set up your account and join the more than 40+ million new users (at time of publishing this episode) on the new Threads platform!

Threads' release comes on the heels of Elon Musk causing some major drama over at Twitter last week when he introduced tweet limits. It was not received well across the Twitter universe..

Transcript

Unknown: 0:00

Have you heard the news, the new Twitter alternative is here. That's right threads was just released. And we spent some time here, going through the platform, trying out all the features, figuring out what we like, what we don't like about the app, and more. So Hannah's joining me today on the digital wrap up, and we're gonna be breaking down everything about threads. Welcome back to another episode of digital wrap up. My name is Riley, and I'm the hosts and I'm the CEO of hardened digital and design. Joining me today is Hannah Carpenter, one of our account managers and social media, social media managers here at Heartland digital and design. Welcome. I think it's your second time on the podcast now. Yes, second time, awesome. Well, with the new studio that you're seeing, hopefully we'll have Han on and a lot more have Kaley on a lot more. It's a lot more, it's a lot better set up to have multiple people on the show. But like I mentioned, today, we're going to be talking about the new Twitter alternative in threads. It's been rumored and talked about for months, dating back to late fall of 2022. But it's finally here. Today's July 6, so it was released, actually July 5, even though they teased those coming out on the sixth. But late last night, they kind of just dropped it and let everybody start downloading it. So we've spent some time now of probably a few hours each exploring threads and everything that it offers. So we're going to talk about some of the features, what we like what we don't like and kind of go from there. So really, this is just the, you know, initial 12 hour review of what threads is and what we hope it can be down the road. So starting off, I guess what were your first impressions of threads when you finally got logged in and are able to start playing around with it. Vary Twitter, like, you can definitely tell that meta through a bit of Instagrams characteristics in there as well. But I feel like it takes all of the good parts from Twitter, open conversation. It seems like everything's pretty positive on there so far, where Twitter has at least lately been kind of more negative. So that was definitely a good change. Yeah, I think, especially last night, a lot of it was just people posting and talking about threads and talking about this new platform. So there wasn't a whole lot to be negative about yet. I've seen some accounts already get logged in and created that, you know, are very political and in that nature. So hopefully that's not something that continues. Hopefully they're able to limit that. But yeah, I would say the same thing. pretty positive all around a lot of people more just posting and having fun posting memes and a lot of memes about Twitter and Mark Zuckerberg versus Elon Musk and a lot of more just fun posting in the first 1215 hours or so. I think like today I posted a thread I guess we're still people are still trying to figure out what we call posts on the app. But for now, I posted a thread about today, we'll talk about the number of users and stuff joining but today there was I opened it up and all it was like every single professional sports team has now joined the app. It was like last night was the hardcore enthusiast. The social media manager has given it a try and like this morning every all the brand managers woke up and like oh crap, we need to be on threads. And I got flooded with all the different sports accounts. So I saw a lot of news agencies joining today too. Yeah, yeah, I think it'll be just more and more as business brand managers start jumping on that the kind of pushes all that content to you. You know, only the hardcore people who were really looking forward to threads probably jumped on last night, you know, I had the pre notification or pre download set in the app store and then they got the notification to give it a try. So you know, had to spend a few hours last night messing around with it, but it's So my first impression is very similar to Hannah's really like what it does and pretty user friendly. big complaint, I think is the size of the text is very small. And there's no option to increase or decrease it right now. So that's kind of one big thing that's been pointed out by a lot of people. But overall, I think it's really good app and excited to see where it goes from here. You know, will it be a full replacement of Twitter? Not sure. You know, with everything that Elon Musk rolled out last weekend with the tweet limits and all this stuff. And just everybody has been talking for months about Twitter dying, and it's being ran into the ground, that hasn't happened yet. It's still here. But we'll see kind of what shapes up over the next few months and the direction that Twitter goes in the direction that threads goes. But let's jump into some of the features creating an account how you kind of get on two threads. So Hannah, talk me through how you go about creating your account. Is it an Instagram? Do you have to download a separate app? What do you do there? So actually, you can get there from both places now. But what I did was search it in the app store. You have to be careful, though, as I found out, if you just search threads, it comes up with a purple app kind of with like squares and the logo. Definitely not the right app. It is another social media platform, I guess, one that I hadn't heard of previously. Yeah, I think it's a I don't know if it was out before threads was announced or not. Or if it's more of a copycat app that's trying to get people to download it like candidate. Yep, it almost worked. When I actually found the correct app, it's a black and white logo, it says threads and app by Instagram. The other one changed its bio weight last night, early this morning, I can't remember which to say not affiliated with Instagram, I'm sure a lot of people have made that mistake is probably what prompted them to do that. But once you download the app, the correct app. On the main page, it asks you which Instagram account you're wanting to use, basically, to make your threads account. If you're like us and social media manager, you have like multiple accounts on your phone, you just have to select the one that you want to create the threads account from. Once you do that, it's literally like two clicks and your end because it will like import your Instagram, bio and name and even all of your followers if you want it to. So it's super easy to create followers or sorry, the people that follow Yes, yep. And if they're not on the app, yet, whenever they do join, it will give them a notification, and then that you wanted to follow them and then they can follow you from there. So it's super easy to import everything from Instagram. Over to that. But since it's more of like a Twitter copycat rather than Instagram, I don't know personally, I would have rather had my twitter follow like people that I follow on Twitter to import that list over to threads instead of my Instagram following. I guess as of now, I would just have to manually look for those people. But I think it's pretty helpful that you can quickly import all of that information and not have to create an account basically, from scratch. It's super quick. Yeah. And you're even able to, like directly import your full profile, from Instagram, you know, your description, your about and all that type of stuff. So if you are really looking to keep it just as Instagram, you can. I know, like there's people that got off Twitter, after all this stuff with Elon Musk went down and haven't been on Twitter since and mainly been using other apps. So that's just an easy import from Instagram there. And for those of you that make the mistake of skipping the import all following, whenever you're going through the initial setup, there is a way to go back and hit see all that you're following on Instagram, and within the threads app on your profile. And then you can still go through and select follow all after the fact. You know, that was a lot of people hit skip right away because they just wanted to get into the app. And then they're like, well, crap, how do we go back and add all the people that we're following from Instagram, but I'm like you in the sense that my Twitter and my Instagram are completely different in terms of the content that I post and how I use the two apps so that weird integration of Instagram and Twitter into one app is kind of interesting, still trying to figure out you know, like a lot of my Instagram is pickleball and more personal stuff but then And Twitter is business, social medias, marketing that type of content. So finding a good mix there, and who am I going to follow and what type of content I'm going to be producing on threads is still up in the air. But for now, just having fun creating posts, posting about anything kind of just trying out the app, see if it's going to stick. So very easy, again, to create the account, it's there make trying to make it as easy and user friendly as possible. So that, you know, they try to get as many people over onto it. And speaking of you know, how many people are on it. As of, you know, middle of the day on Thursday, July 6, how many followers or not followers how many users were on the platform, according to Mark Zuckerberg, they had over 30 million users as of this morning, I think they had like 10 million in the first seven hours that the app was available. So it's growing rapidly. Yeah. You know, like I mentioned, the late last night, people were more of the enthusiast and diehard social media people. But now that everyone knows it's out, it's kind of growing exponentially at this point, and really taking off. And so you know, it'll be I'm interested to see the the growth numbers compared to some of the other platforms that launch you know, Facebook, Twitter, Instagram, how many users they had at 12 hours, one day, seven days a month type of thing. Obviously, it'll be a little different, because you have to the factor in well, when Facebook was created, that was kind of like, social media is new. And now there's new apps rolling out on new platform, social media platforms rolling out all the time. So it's kind of a different dynamic in terms of the people actually adopting social media versus social medias, our lifestyle now, and we're going to be joining whatever we can so but just in comparison to Twitter right now, like you mentioned, Twitter has 300 million monthly active users, active users. So with 30 million on threads already 10% of the way there in the first, like 16 or 18 hours. Yeah, yeah, it's growing fast. And that's kind of expected. And that's I think the reason they wanted it to be linked with Instagram, in a way is to pull as many of those people over as possible to help it grow fast, because no other app is like that. Maybe Instagram was like that when it first started if you had a Facebook account, but no, because they were separate. When Facebook or when Instagram first started, it wasn't a part of meta, so that bought Instagram. Yeah, so definitely unique in that sense. And I think it's working so far. So we'll see how the growth continues. But we'll see if it's just like the initial shock, and awe, I guess, or if people actually stick around and continue using it as much as they have over the last day or so. Yeah, but it's different. So there's been a bunch of different Twitter alternatives that have came out over the past few months, you know, six to eight months. But this one, I think, really stands out because one, it's backed by meta, which obviously has success, with Instagram, and Facebook and WhatsApp and all that stuff. So they have the background on the success of managing and running huge social media platforms already isn't that that puts them a step above pretty much every other alternative to this point. But then also, oh man just lost my train of thought. Oh, the, what I was going to say is that a lot of these other Twitter alternatives were invite only you had to have an invite code. So kind of like clubhouse of 2020 where you had to be get invited from somebody, you had to have a specific code to join the app. Threads is not that way it's available to anybody with an Instagram account. So I think that opens it up to growing a whole lot faster than any of the other alternatives so far. And so I think they're just overall a step above all the other Twitter alternatives to this point. So tons of users really easy to use. Looks great functions. Great. So far, there are some minor glitches, but I think even since last night, those have kind of gone away from me. What are some other things you like about the platform, the some of the features and all that? I would say just the usability, like you said was super easy to use. There's, it's not like super in depth, like there's not tons of options on the app, which is kind of a good thing for usability. But also there were some things that I was looking for on there, like how do I find a GIF? And you can't right now. So that's I'm sure they're probably working on it down the line. But it sounds like they kind of just wanted to get the base of the platform out and get people on it. Yeah. And it sounds like they have a lot of plans for future features already in the works. Yeah, I think timing plays a big factor into it. Like we mentioned, the everything that went down with Elon Musk over the past few days when the tweet limits and all this crazy nonsense over the past six, eight months of everything he's been doing this previous weekend was kind of, in my opinion, the biggest change that he tried to implement at Twitter, so kind of perfect timing by threads, I think it was, you know, I think it was well planned out that they capitalize, you know, well planned out within a number of days, but that they capitalize on the DIS like and distrust of Twitter over the past, you know, 72 hours or so to launch threads at a time that people are upset or angry, even more so than they already are at Twitter. So perfect timing by them. So yeah, it may feel a little bare bones in the the sense of what all can be done on the app, but they just wanted to get people going give people an option. Another option besides Twitter to kind of voice whatever they want to talk about. What other things dislikes? Is that? I guess, is there anything else you like, before we get into any dislikes, I mean, just Overall, I liked the app already. I didn't really try out any of the other Twitter like apps over the last several months that came out. Just didn't really have any interest in it, but really liked what I'd heard and seen for this app. So decided to download it and have been pretty pleased with it overall. For the dislikes, I'm not sure it's like a dislike but I think it could improve the app. First of all, like they don't have a search feature, you can only search for other users right now. You can't search for any like keywords hashtags, like big events that are happening, anything like that. So I feel like that's kind of a downfall. Because I wanted to find, you know, other people in my niche, like I have on Twitter and find people talking about similar stuff. But right now, that's not an option on threads, which I think could be a downfall, it's probably something that they have in the works. Because I feel like it's pretty important. But yeah, being able to really searching you know, it's a it's a discussion platform, being able to search for people talking about a specific topic is probably pretty important for a platform like this. You know, whether it's sports marketing, dog sledding, whatever it may be being able to search for other people, other other people discussing that topic is, you know, very important in my opinion. So, that feature not being available yet. I chalked it up to again, and just they wanted to get the bare bones product out there. So give us some time. And hopefully, it works. And along the similar lines of no search and that type of stuff. Hashtags don't work, people. At first, we're trying them out and then asking you they work and they obviously don't work, you can't click on them. Whether obviously, it was done intentionally, like, I'm sure they didn't just overlook, Oh, crap, we forgot to link hashtags or something. But I think, again, ties into the search feature, and maybe down the road, they'll implement hashtags, maybe they won't, you know, they have to differentiate themselves somehow between Twitter and all the other platforms. So we'll see. And, and honestly, hashtags are kind of going away on most platforms anyways, and they're still there. But the, the importance of hashtags is kind of diminishing in a lot of the different posts, or platforms right now. Anyways, so maybe it was super intentional, and they won't ever add. Hashtags will kind of see there but are there any other things you disliked about it? So kind of, in a similar manner, there's no way to message people. So just another form of like, private communication in the app does not exist right now. Not sure if that's, you know, in the works or not, but I do The Platform seems to be like more open communication, wanting people to communicate openly on their threads. So maybe that was done on purpose. Again, maybe just because it's so new. They haven't gotten to that yet. One thing that like I personally, like on social media platforms is like the people that I follow. I just want to see them on my timeline. Yeah. Right now on threads, everything is just like one timeline. It's not necessarily people that you follow. I don't know if it's maybe because it's so new. And you're not following very many people. Right now. We're just showing you tons of other people stuff that you don't really want to see or care about. Maybe when you get to following more people, those will show up more. But also, in same regard. It's nothing is in like chronological order. Like I can open it right now and see stuff from 12 hours ago, rather than new stuff that was posted five minutes ago, which I'm not a huge fan of. Yeah. And that's that's how like, Twitter, obviously, you have the following tab in the for you tab. And it's more what threads is right now is the kind of more of the for you. Thread, I guess, where it is pulling in people that you don't follow. But again, as you start following more people that could shape differently. I know, my timeline did start to shift, the more I was talking and replying to different topics. So when I started engaging in kind of the the marketing and social media conversation, I was seeing a lot more posts about that topic than I was just the random out of left field post. So I think it's very adaptive to what you're discussing what you're talking about. But yeah, right now, it's, I really do think it is just because you don't follow enough people, but they don't want to be like, there's nothing here to see. So like if you're on Twitter right now, and you only follow 20 people and nobody has tweeted in the past two hours, you refresh the tab, nothing new is gonna show up, they don't want that to be a thing right now, they want you to be more engaged and constantly refreshing and looking at new stuff, because that's how they get you addicted. And that's how they keep you on the platform. So if it was just only people you're following, and you don't follow more than 20 people and they haven't posted in six hours, then that would kind of be a waste of a platform, essentially, and they're not going to keep you as a user. So they kind of have to balance that out as the platform rolls out. Again, I can't even remember when Twitter rolled out. And all these other platforms, big platforms now and what the bare bones product was for them. So you know, obviously wasn't doing a podcast back then when those launched wasn't even in this industry yet or out of college or anything. So it's kind of just new to everybody and seeing how it adapts and adjust as more people jump on. And yeah, but in back relating back to the the D the direct message capabilities, I think, I don't know, my thoughts are that they put such a big emphasis over the past, you know, six months on Instagram, they're doing a lot more with getting people to send direct messages and messaging and having all these other options within the messenger on Instagram, that I find that kind of weird, they don't have a direct message option on threads. You know, I know they're trying to be different. Obviously, you don't want the exact same thing on Instagram, on threads. But everything they've been putting out from Instagram from the CEO of Instagram has been about more personal one on one connections, sending those messages and things like that. So it kind of strange that they haven't implemented any type of direct messaging yet. Again, could chalk it up to just being new, but I'd be very surprised if they don't have some type of direct messaging here within probably the first few weeks or month of threads being live for people to use. So anything else the you can think of dislikes? Not. The small text was one thing that kind of bugged me once you start actually looking at it. But other than that, so there's not yet a Web option for threads. It's only an app for like social media managers, if you use like a third party, like scheduling, like Content Scheduling. Well, that's a home yeah, that the third party stuff is a whole different thing than just having a web browser I know. But I'm just talking like if there's not even a web version of it. Something like post scheduling content out. I feel like that's probably those platforms probably won't adopt it for a while anyways. Yeah, so the web presence, like if you went to twitter.com, you could load it in a browser. That's completely different than the third party apps like Agora Pulse, VISTA, social sprout, social and all that. That's with the API key and stuff like that, and pulling that platform into their software. But we don't even have the bare bones browser option yet. Their main focus is right now mobile and Adam mosseri said that, and he replied to one of the threads is that they are just focusing heavily on mobile right now the web will come down the road. But for now, strictly mobile. And you know, that's fine, because most people are just strictly using apps on their phones and not actually on their computer on a web browser, unless you have a specific reason to be so that it already sounds like they've already committed to that coming down the road, just not in the near future, potentially. So what does that mean for social media managers and all these third party apps and software's I don't know, I don't know enough about the whole back end of that, and what will happen, and how long it'll take to get on and, you know, start being able to use threads in these different softwares, and social media management tools like sprout, social, Agora Pulse, and all that, hopefully, soon, I think if they really want brands to be able to, you use this tool, not just, you know, personal profiles, which there are tons of brands and tons of businesses already on. But for the longevity of social media managers, I think they need to be able to open that up sooner rather than later. So that people can really commit more time to it. And right now you have to log in, log back out, and then log in with your brand new account, if you want to be posting stuff from the brand. So that's a kind of a pain point for social media managers. Right now. I saw people posting about it last night. So you know, in the long run, that's not very sustainable for social media managers. And I think they know that obviously, you know, you can be logged in to eight different Instagram accounts. So they know that, but we'll see how long it takes to get to that feature. So for social media managers, with this app being so new, would you recommend that like our clients, start, like trying to use this platform? Or maybe wait a couple of months? See how it plays out? That's the go from there. That's a tough one. I would say if you're not on Twitter, if like any of our clients aren't on Twitter, don't jump into this one. Because it's very similar. If you're not creating content for Twitter right now. Don't jump into it yet. But for like, we have a couple of clients out of New York that are, you know, our biggest social media platform is Twitter, that we're on, you know, having 1000s and 1000s of followers on these profiles that we manage. That one's a tricky one, because I don't want to abandon Twitter. So like, it's the is Twitter going to go away? Are we going to abandon Twitter? Or should we end should we shift everything to threads? I don't think making a complete like hard and fast stop of Twitter and going only to threads is the option if you want to play around with it great. But I don't think you commit to it a whole lot because the returns not there yet, you know, getting 5000 followers versus starting from scratch with zero followers. Because the thing about these Twitter clients is it we don't have an Instagram account for them. So be literally starting from scratch, a you know, justifying starting from scratch versus running with Twitter where we're still seeing good engagement, good numbers, on the analytics side of things. I always recommend trying new platforms. If you get discovered and can blow up and go viral or whatever it may be on a new platform early on, and you can run with it there. That's awesome. And that's part of the reason I get involved early is to you know, see the capabilities and see if that happens, but for clients for businesses. If you want to give it a try, try it but don't invest too heavy or don't invest too heavy expecting huge returns or huge engagement. All right from the beginning, you know, if you're the Giants, like ESPN bleacher like all these huge brands, yes, but you know, most of the clients we work with aren't those big corporate clients. So, yes, and now, give it a try. But don't expect a whole lot at first, especially if you are starting from scratch with zero Instagram account, zero Instagram following, or anything like that. So. So one other thing that I did see from Mark Zuckerberg was how they're trying to, I guess, connect all of the meta platforms. So like, you can easily go back and forth between threads and Instagram. And the I think they're trying to eventually get it to do that with all of the meta platforms. Yeah. Where if you want to share one of your threads, to Instagram, you can easily do that and share it to your story, and easily click back and forth between the apps that way, which I think could be a benefit. Yeah. And I think we even talked about this last night or this morning, that they allow sharing to story, they don't allow sharing to a post, because there has to be that differentiating factor between the two platforms. Because if you can just do the exact same thing, I think we talked about, like sharing reels on threads. If you can share reels on threads, obviously, you can download the video and upload it as a normal video. But there's no reels integration within threads, at least as of now. Yeah, I was just wondering, eventually they were thinking about doing I don't, I don't think they will, because if you make it almost exactly like Instagram, where you can share a thread to a post on Instagram, or you can share an Instagram reel to threads and have a whole search capability of looking at threads. And you know, just like tick tock where you can just sit here and scroll through threads or reels, then what's the difference between the two apps? Right, so I don't think they're going to do that. Like I said, you can obviously download and upload a video. But in terms of having a native reels player and native real search and all that type of stuff, I don't think in my opinion, I don't think they're going to do that. If they do. So be it but like, then it's really just Instagram threads, right? And then what, like, I don't know, at that point, it's just like all one app, combined. And then at that point, it feels like Facebook, because you can write 500 characters, and you can upload or upload reels to Facebook. So it's like, if you do all that, then you're combining Instagram and threads, which then creates Facebook, and we already have Facebook over here. So it would then be like three clones of basically the same thing. Yeah. And granted, like, yeah, cool, you make more money off of it, you can push advertisements and stuff like that. But in terms of getting users to sign up, you'd probably lose out. If all three of the apps were the exact same, which I kind of thought the same thing when you're starting, you're able to start sharing, and watching reels on Facebook. That's kind of how I viewed that too. But obviously, it's worked out for them and smelled better than I thought it would. Yeah, but in terms of reels to this app, I don't think it'll I don't think it'll be a thing or if it is, I think it would be a mistake so And speaking of the advertisements that you just mentioned, I have yet to see any advertisements on threads which is a drastic difference between that and Twitter right now where there's like a sponsored posts like what every two or three tweets Yeah, so it was kind of a nice refresher to not see that lasts for a week or two. But yeah, they don't want to be pushing ads right now they just want people to be on the app enjoying the app enjoying the experience so when they do introduce ads people are like already, quote unquote addicted to it so that then it's kind of just like Well, I'm here I like it. So I'll put up a scene an ad every couple of posts. So it'll probably last this way for a couple of weeks to a month before they start running ads but you know, they're gonna want to start making more money off of it sooner rather than later if I had to guess so there's from what I noticed there's no sort of subscription related to threads it does carry over your like meta verified Yeah, it's all the meta Yeah, it has it carries over your blue checkmarks on your profile if the meta verified for Instagram or Facebook. Yeah, I don't I don't know if they'll add like a option to subscribe to meta verified to threads or if you still have to go through Facebook or Instagram for that but yeah definitely carries over your blue checkmark. If you are wondering about that. I was surprised to see so many people actually were subscribed to meta verified a lot longer than I thought way more than I thought. And I thought maybe Oh, they're just pushing blue checkmarks to everybody who creates an account that's linked with Instagram to show that it's a real Instagram account, but then I checked in, I didn't have a blue checkmark so but I still have mine on Twitter, which will probably get rid of. So one of the other features that's in the works again, the Instagram CEO replied to a thread as the edit button coming soon, I joked about it in one of my threads. Because I made a typo. And it was like too late people had already liked the the post and responded. So I was like, I can't delete this now. So like, oh, typos already, where's the edit button, kind of joking. But then later on, I saw that they actually are working on an edit button. So you know what took Twitter 10 years to come up with an edit button, hopefully comes to threads fairly quickly. I don't mind if there's not, I kind of was against the edit button first on Twitter. And I kind of stay in the same stance for threads. But now that I have an edit button on Twitter, I kind of like it. So with all of indifferent on it with all of metas other platforms like Facebook and Instagram you've been able to edit. But as long as I can remember right, so I'm not surprised. Yeah, threads is gonna have an edit feature. Yeah. We'll see. I mean, they've mentioned that come in. So I'm sure it'll be here a lot. I mean, it's still literally less than 24 hours, when you get on even if you are listening to this a couple of weeks down the road, there's still going to be changes constantly as they make this better. I mean, there's changes to the Facebook, Instagram, Twitter constantly to and those have been around for years. So you might notice some more drastic changes at first, as they add, implement new features. But just keep that in mind that they're going to be tinkering with it, changing things up giving things a try working out all the glitches and things that happen. So it's definitely a work in progress. But it's a really good start. You know, if it stayed the way it was, now, I think I would still be on it. And be happy to use it. So any other final thoughts? About threads, Twitter, anything? I don't know, nothing. Nothing else that really jumps out at me at the moment. Like I said, I've probably only collectively been on it for about an hour, maybe two or three hours since it came out. But maybe we'll have to follow up with this in a couple months. See how it plays out. But it seems like it's really taking off. And I just kind of feel like with everybody. So like threads was trending on Twitter last night, which is kind of ironic. And I'm sure it fired Elon up a lot. So it's like I'm almost waiting for him to make some big, like drastic move with Twitter, like today or tomorrow or something, just to try and draw the attention back on himself. Yeah, but we'll see what happens. But I feel like I feel like there's some hope for this platform. Yeah, I this is the first one I've really been excited about. I tried Mastodon for a while and wasn't great. And I haven't used it since like the first week that I had it. But this one I feel pretty good about. So I plan on staying on it. And obviously, I think down the road we'll get hardened digital on it and probably implemented with all of our clients but probably have that conversation with the clients first then and figure out the strategy moving forward if we want to do it if we don't want to do it and go from there. But overall, great first impressions by on threads. Great platform, hopefully it continues to get even better. And we'll see where it goes from here. So if you have any questions about threads feel free to follow us on threads is at Riley harden for me. And at 95 Hannah Louise for Hannah, we'll get on there on the the horn digital for a while once we're on there, it's at heart and underscore digital again because it pulls over Instagram which that's kind of a pain point for me that we've never been able to secure at heart and digital on Instagram, which we have for every other platform. And now with threads it pulls in your Instagram username. So that's a bummer, but it'll be at harden underscore digital and we get that set up there. But if you have any other questions, feel free Send me an email Riley at hardened digital.com And we can talk there, but really just go out and give it a try. I think it'll be fun, you'll enjoy it. A lot of just funny posts right now so and I think that's refreshing for everybody on social media. So, uh, thanks for joining me Hannah around too. And hopefully we'll have you on again in a couple of weeks, if not sooner to talk about some other social media stuff. But if you want to support the show, like always go to bit.li/digital Wrap up and you can help support the show directly and help us continue to create great content and put out some helpful information through the podcast. So looking forward to chatting again soon, and we'll be back next week with another episode of digital wrap up