The Orthopreneurs Podcast with Dr. Glenn Krieger
What does it mean to become an Orthopreneur? Hi there! My name is Dr. Glenn Krieger and I believe that in today’s competitive world, the orthodontic and dental communities should be collaborative. And I've created Orthopreneurs so that we can move towards that goal together. Orthodontists are smart people. You’ve accomplished a lot to get where you are, but chances are you never got a formal education in how to run the most effective and lowest stress practice possible. Don’t sweat it! Because we’ve got your back... Being an Orthopreneur means that you’re a part of a community. A community that brings peers together to become the best clinicians and the best business owners they can be. Becoming an Orthopreneurs means you never ever need to practice alone. Join the FREE Facebook group by simply applying:https://www.facebook.com/groups/OrthoPreneurs
The Orthopreneurs Podcast with Dr. Glenn Krieger
Marketing For Growth And Stability | 5-Minute Fridays
Today’s episode is in honor of the incredible Dr. Ben Fishbein and Amanda Floyd, who are speaking at the OrthoPreneur University on April 1st.
They will be speaking about marketing your orthodontic practice effectively for growth.
There are a lot of ways you can market your practice. You can do social media, SEO, Facebook ads, Google AdWords, Instagram ads.
You can also do GP referrals, community outreach programs, sports, events, etc.
Some practices go all in with one of these, while others try a more balanced approach to spread their marketing dollars effectively.
Your approach will be informed by what you want for your practice.
Listen to this episode to learn more about all the marketing options out there and their pros and cons.
Key Takeaways
- Marketing scalability course with Dr. Ben Fishbein (00:27)
- A balanced marketing approach (02:03)
- How to spread the marketing $$$ effectively (02:46)
- Finding and marketing to your niche (03:53)
- What % of your collections should go to marketing (04:14)
Additional Resources
🔹 Register for Dr. Ben Fishbein's course here: https://orthopreneurs.com/practice-management-and-marketing-for-growth
🔹 Register for OP Summit 2022 here: https://opsummit2022.com/
🔹 For more information, visit: https://orthopreneurs.com/
🔹 Join our FREE Facebook group here: https://www.facebook.com/groups/OrthoPreneurs