BBNmixtape
Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
BBNmixtape
Is data-driven marketing a mirage?
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BBN
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Season 1
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Episode 7
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Digital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.