A Kynd Life

Reducing suffering - Louise Pfeiffer

Louise reflects on pivotal moments in her life and there are a few common threads - reading Peter Singer's books and the birth of her first child, all of which had a profound impact and led her to where she is today.

During Louise's university studies, she read Peter Singer's book "Practical Ethics" which covered a range of ethical issues, including animal rights. This book absolutely changed how Louise felt about animals, because it brought their suffering to the forefront and as a result, she went vegetarian.

Soon after the birth of Sebastian, Louise saw a television story on bobby calves in the dairy industry. She had experienced the strong bond between mother and child and knew she couldn't contribute to such a cruel industry, so she went vegan.

Across her financial services career, Louise has worked in a variety of roles including retail banking, institutional funds management, stockbroking and financial advisory. In 2011, Louise read Peter Singer's "The Life You Can Save" and knew she needed to do more to help end human suffering. Louise and her family pledged to give a percentage of their household income to help those experiencing extreme poverty across the world. In a beautiful twist of fate, Louise joined The Live You Can Save team as Director of Philanthropy eighteen months ago.

Louise recognises the importance of politics in bringing about change for animals, so she joined the Animal Justice Party over five years ago. Not long after joining, Louise was asked to stand as a candidate and has since been a candidate four times. In addition, Louise has held several leadership positions including SA State Convenor and was recently elected as President of the AJP Board of Directors.

In this episode, Louise shares how she helped secure political reform for animals during the 2022 SA state and federal election, as well as donating with confidence and how she enjoys spending her free time.

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