Tagline
The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd digs into classic commercials and campaigns by talking to the people who made them. Ad nerds, this is the show for you. Presented by GSTV.
Tagline
Beats by Dre | You Love Me
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Muse by Clio
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Season 2
This week on Tagline, we look back at the most startling brand statement on race from the emotional months after George Floyd's death: Beats by Dre's powerful two-minute film "You Love Me." We speak with the team who created the spot at the agency Translation—how they pivoted from a product campaign, partnered with A-listers led by Melina Matsoukas, went down a very different path than they expected to at first, and in the end achieved a remarkable double triumph: celebrating the beauty and resilience of Black America, while confronting white America for loving Black culture while hating Black people.